| Product Code: ETC7417390 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Guyana`s makeup base import market in 2024 saw significant contributions from top exporting countries such as Jamaica, USA, Switzerland, Trinidad and Tobago, and India. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 16.29% from 2020 to 2024 reflects sustained expansion. Moreover, the growth rate of 8.72% from 2023 to 2024 suggests a continued positive trajectory for the makeup base import sector in Guyana.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guyana Makeup Base Market Overview |
3.1 Guyana Country Macro Economic Indicators |
3.2 Guyana Makeup Base Market Revenues & Volume, 2021 & 2031F |
3.3 Guyana Makeup Base Market - Industry Life Cycle |
3.4 Guyana Makeup Base Market - Porter's Five Forces |
3.5 Guyana Makeup Base Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Guyana Makeup Base Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guyana Makeup Base Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Guyana leading to higher spending on cosmetics and beauty products. |
4.2.2 Growing awareness about makeup trends and beauty routines among the population. |
4.2.3 Influence of social media platforms and beauty influencers driving demand for makeup products. |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality makeup brands and products in the Guyanese market. |
4.3.2 High import duties and taxes on cosmetics impacting product affordability for consumers. |
5 Guyana Makeup Base Market Trends |
6 Guyana Makeup Base Market, By Types |
6.1 Guyana Makeup Base Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Guyana Makeup Base Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Guyana Makeup Base Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Guyana Makeup Base Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.5 Guyana Makeup Base Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.6 Guyana Makeup Base Market Revenues & Volume, By Primer, 2021- 2031F |
6.2 Guyana Makeup Base Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guyana Makeup Base Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Guyana Makeup Base Market Revenues & Volume, By Offline, 2021- 2031F |
7 Guyana Makeup Base Market Import-Export Trade Statistics |
7.1 Guyana Makeup Base Market Export to Major Countries |
7.2 Guyana Makeup Base Market Imports from Major Countries |
8 Guyana Makeup Base Market Key Performance Indicators |
8.1 Number of beauty salons and makeup studios in Guyana. |
8.2 Social media engagement rates of local beauty influencers promoting makeup products. |
8.3 Percentage of population attending beauty and makeup workshops or events. |
9 Guyana Makeup Base Market - Opportunity Assessment |
9.1 Guyana Makeup Base Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Guyana Makeup Base Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guyana Makeup Base Market - Competitive Landscape |
10.1 Guyana Makeup Base Market Revenue Share, By Companies, 2024 |
10.2 Guyana Makeup Base Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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