| Product Code: ETC5381091 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Hong Kong saw a significant shift in the postcard import market, with top exporting countries being the UK, China, Singapore, Taiwan, and the USA. The market concentration, as measured by the HHI, increased from low levels in 2023 to very high levels in 2024, indicating a more concentrated market landscape. Despite a negative compound annual growth rate (CAGR) from 2020 to 2024, the market experienced an impressive growth spurt in 2024, with a growth rate of 138.45% from the previous year. These trends highlight the dynamic nature of the postcard import market in Hong Kong.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Hong Kong Postcard Market Overview |
3.1 Hong Kong Country Macro Economic Indicators |
3.2 Hong Kong Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Hong Kong Postcard Market - Industry Life Cycle |
3.4 Hong Kong Postcard Market - Porter's Five Forces |
3.5 Hong Kong Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Hong Kong Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Hong Kong Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Hong Kong Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing tourism industry in Hong Kong |
4.2.2 Increasing popularity of postcards as souvenirs |
4.2.3 Rising trend of sending personalized postcards |
4.3 Market Restraints |
4.3.1 Competition from digital communication channels |
4.3.2 Changes in consumer preferences towards digital greetings |
4.3.3 Economic downturn impacting disposable income for discretionary purchases like postcards |
5 Hong Kong Postcard Market Trends |
6 Hong Kong Postcard Market Segmentations |
6.1 Hong Kong Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Hong Kong Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Hong Kong Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Hong Kong Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Hong Kong Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Hong Kong Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Hong Kong Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Hong Kong Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Hong Kong Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Hong Kong Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Hong Kong Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Hong Kong Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Hong Kong Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Hong Kong Postcard Market Import-Export Trade Statistics |
7.1 Hong Kong Postcard Market Export to Major Countries |
7.2 Hong Kong Postcard Market Imports from Major Countries |
8 Hong Kong Postcard Market Key Performance Indicators |
8.1 Average number of postcards purchased per tourist |
8.2 Percentage of postcard sales attributed to personalized designs |
8.3 Customer satisfaction ratings for postcard quality and design |
9 Hong Kong Postcard Market - Opportunity Assessment |
9.1 Hong Kong Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Hong Kong Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Hong Kong Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Hong Kong Postcard Market - Competitive Landscape |
10.1 Hong Kong Postcard Market Revenue Share, By Companies, 2024 |
10.2 Hong Kong Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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