| Product Code: ETC5381088 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guyana`s postcard import shipments in 2024 continued to be dominated by top exporters such as the USA, India, China, Denmark, and Canada. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), increased significantly from 2023 to 2024, indicating a very high concentration of imports from these countries. Despite a relatively modest compound annual growth rate (CAGR) of 3.08% from 2020 to 2024, there was a steep decline in growth rate from 2023 to 2024 at -63.01%. This data suggests a challenging market environment for postcard imports in Guyana in 2024.

By 2027, Guyana's Postcard market is forecasted to achieve a exponential growth rate of 38.52%, with Brazil leading the Latin America region, followed by Mexico, Argentina, Colombia and Chile.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guyana Postcard Market Overview |
3.1 Guyana Country Macro Economic Indicators |
3.2 Guyana Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Guyana Postcard Market - Industry Life Cycle |
3.4 Guyana Postcard Market - Porter's Five Forces |
3.5 Guyana Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guyana Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Guyana Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Guyana Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Guyana |
4.2.2 Increasing demand for unique and cultural souvenirs |
4.2.3 Rising popularity of postcard collecting as a hobby |
4.3 Market Restraints |
4.3.1 Limited marketing and distribution channels for postcards in Guyana |
4.3.2 Competition from digital alternatives like e-cards and social media greetings |
5 Guyana Postcard Market Trends |
6 Guyana Postcard Market Segmentations |
6.1 Guyana Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guyana Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Guyana Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Guyana Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Guyana Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Guyana Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Guyana Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Guyana Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Guyana Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Guyana Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Guyana Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Guyana Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Guyana Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Guyana Postcard Market Import-Export Trade Statistics |
7.1 Guyana Postcard Market Export to Major Countries |
7.2 Guyana Postcard Market Imports from Major Countries |
8 Guyana Postcard Market Key Performance Indicators |
8.1 Number of tourist arrivals in Guyana |
8.2 Average spending on souvenirs per tourist |
8.3 Number of local and international postcard collectors attending events or exhibitions in Guyana |
8.4 Engagement rate on social media posts related to Guyana postcards |
8.5 Number of new designs or collaborations with local artists for Guyana postcards |
9 Guyana Postcard Market - Opportunity Assessment |
9.1 Guyana Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guyana Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Guyana Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Guyana Postcard Market - Competitive Landscape |
10.1 Guyana Postcard Market Revenue Share, By Companies, 2024 |
10.2 Guyana Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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