| Product Code: ETC5381072 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Denmark continued to see a significant volume of postcard import shipments, with top exporting countries including Sweden, China, UK, Netherlands, and Germany. Despite a negative Compound Annual Growth Rate (CAGR) of -14.11% from 2020 to 2024 and a slight decrease in growth rate from 2023 to 2024, the Herfindahl-Hirschman Index (HHI) indicated a high level of market concentration. This data suggests that while the postcard import market in Denmark may have experienced a decline in recent years, it remains dominated by a select group of key exporting nations.

The Postcard market in Denmark is projected to grow at a stable growth rate of 4.15% by 2027, highlighting the country's increasing focus on advanced technologies within the Europe region, where Germany holds the dominant position, followed closely by United Kingdom, France, Italy and Russia, shaping overall regional demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Denmark Postcard Market Overview |
3.1 Denmark Country Macro Economic Indicators |
3.2 Denmark Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Denmark Postcard Market - Industry Life Cycle |
3.4 Denmark Postcard Market - Porter's Five Forces |
3.5 Denmark Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Denmark Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Denmark Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Denmark Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing tourism in Denmark |
4.2.2 Growing popularity of sending personalized postcards as a unique form of communication |
4.2.3 Rise in demand for eco-friendly and sustainable postcards |
4.3 Market Restraints |
4.3.1 Competition from digital communication channels |
4.3.2 Fluctuating postal rates impacting mailing costs |
4.3.3 Limited availability of unique and creative postcard designs |
5 Denmark Postcard Market Trends |
6 Denmark Postcard Market Segmentations |
6.1 Denmark Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Denmark Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Denmark Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Denmark Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Denmark Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Denmark Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Denmark Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Denmark Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Denmark Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Denmark Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Denmark Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Denmark Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Denmark Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Denmark Postcard Market Import-Export Trade Statistics |
7.1 Denmark Postcard Market Export to Major Countries |
7.2 Denmark Postcard Market Imports from Major Countries |
8 Denmark Postcard Market Key Performance Indicators |
8.1 Average number of postcards purchased per tourist |
8.2 Percentage of postcard sales during peak tourist seasons |
8.3 Adoption rate of eco-friendly postcards in the market |
9 Denmark Postcard Market - Opportunity Assessment |
9.1 Denmark Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Denmark Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Denmark Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Denmark Postcard Market - Competitive Landscape |
10.1 Denmark Postcard Market Revenue Share, By Companies, 2024 |
10.2 Denmark Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |