Product Code: ETC421002 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Jordan Postcard Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 4.80% in 2025 and reaches 6.68% by 2029.
By 2027, Jordan's Postcard market is forecasted to achieve a growing growth rate of 5.00%, with Saudi Arabia leading the Middle East region, followed by United Arab Emirates, Iran, Qatar and Kuwait.
The Jordan Postcard Market is a niche segment within the country`s tourism and souvenir industry, catering to both domestic and international visitors. Postcards featuring iconic Jordanian landmarks such as Petra, the Dead Sea, and the Roman ruins at Jerash are popular among tourists looking to capture memories of their travels. The market offers a variety of designs, from traditional cultural motifs to modern and artistic interpretations of Jordan`s attractions. Local artists and photographers contribute to the diverse range of postcards available, adding a unique touch to the products. With the rise of social media and digital communication, the physical postcard market in Jordan faces competition, but its charm and tangible nature continue to attract collectors and travelers seeking a tangible memento of their Jordanian experience.
The Jordan Postcard Market is currently experiencing a surge in demand for locally-inspired designs showcasing iconic landmarks such as Petra, Wadi Rum, and the Dead Sea. Tourists and collectors are seeking unique and personalized postcards that capture the rich cultural heritage and natural beauty of Jordan. There is also a growing interest in eco-friendly and sustainable postcards made from recycled materials, reflecting a shift towards more environmentally conscious consumer choices. Additionally, the rise of social media has influenced the market, with postcards serving as tangible souvenirs that can be shared online, driving the popularity of visually appealing and Instagrammable designs. Overall, the Jordan Postcard Market is evolving to cater to the preferences of modern consumers who value authenticity, creativity, and sustainability in their souvenir choices.
In the Jordan postcard market, some challenges that are commonly faced include limited demand due to the rise of digital communication methods, such as social media and messaging apps, which have reduced the need for physical postcards. Additionally, increasing production costs, including printing and mailing expenses, can make it difficult for postcard businesses to maintain competitive pricing. Another challenge is the competition from online retailers offering a wide range of customized and unique postcard options, which can make it harder for traditional postcard vendors to differentiate themselves and attract customers. Moreover, fluctuations in tourism and travel trends can impact the demand for postcards as souvenirs, affecting sales in this market segment. Overall, adapting to changing consumer preferences and finding innovative ways to attract customers are key challenges for the Jordan postcard market.
The Jordan Postcard Market presents a unique investment opportunity due to its potential for growth in tourism and cultural interest. With Jordan`s rich history, stunning landscapes, and iconic landmarks such as Petra and the Dead Sea, there is a growing demand for postcards as souvenirs and collectibles. Investors can consider opportunities in postcard printing, distribution, and online sales platforms to cater to tourists and collectors. Collaborations with local artists and photographers can also add value to the postcards, making them more appealing to consumers. Additionally, targeting niche markets such as vintage postcards or limited edition series could attract higher-end customers. By capitalizing on the country`s tourism industry and cultural heritage, investors can tap into the Jordan Postcard Market`s potential for profitability and long-term growth.
The Jordan Postcard Market operates under the regulations set by the government, which primarily focus on the cultural and historical significance of the postcards. The Ministry of Culture oversees the production and distribution of postcards to ensure they reflect the country`s heritage and promote tourism. Additionally, there are strict guidelines in place regarding the content of postcards to maintain cultural sensitivity and authenticity. The government also supports local artists and photographers by encouraging them to contribute to the postcard market, thereby promoting Jordanian talent and creativity. Overall, government policies in the Jordan Postcard Market aim to showcase the country`s rich history and heritage while supporting the local artistic community.
The future outlook for the Jordan Postcard Market appears promising, driven by an increasing interest in travel and tourism, as well as a growing demand for unique and culturally significant souvenirs. With Jordan being a popular tourist destination known for its rich history and stunning landscapes, there is a steady stream of visitors looking to purchase postcards as keepsakes or to send to loved ones. Additionally, the rise of social media and digital communication has sparked a trend towards tangible, physical mementos like postcards. To capitalize on this opportunity, postcard vendors in Jordan may consider expanding their product offerings to include customizable designs, eco-friendly materials, and collaborations with local artists to cater to the evolving preferences of consumers in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Postcard Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Postcard Market - Industry Life Cycle |
3.4 Jordan Postcard Market - Porter's Five Forces |
3.5 Jordan Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Jordan Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Jordan Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Jordan Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing tourism in Jordan |
4.2.2 Growing popularity of postcards as a souvenir |
4.2.3 Rise in online shopping leading to increased demand for physical mementos |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media posts |
4.3.2 Economic instability affecting disposable income for non-essential items |
5 Jordan Postcard Market Trends |
6 Jordan Postcard Market, By Types |
6.1 Jordan Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Jordan Postcard Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Jordan Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.4 Jordan Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Jordan Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Jordan Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Jordan Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Jordan Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Jordan Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Jordan Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Jordan Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Jordan Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Jordan Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Jordan Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Jordan Postcard Market Import-Export Trade Statistics |
7.1 Jordan Postcard Market Export to Major Countries |
7.2 Jordan Postcard Market Imports from Major Countries |
8 Jordan Postcard Market Key Performance Indicators |
8.1 Average number of postcards purchased per tourist |
8.2 Number of postcard designs available in the market |
8.3 Percentage of postcard sales from online platforms |
8.4 Tourism growth rate in Jordan |
8.5 Customer satisfaction ratings for postcard quality and design |
9 Jordan Postcard Market - Opportunity Assessment |
9.1 Jordan Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Jordan Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Jordan Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Jordan Postcard Market - Competitive Landscape |
10.1 Jordan Postcard Market Revenue Share, By Companies, 2021 |
10.2 Jordan Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |