Product Code: ETC420983 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Singapore Postcard Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 0.16% in 2027, following an initial rate of 0.16%, before easing to 0.12% at the end of the period.
Singapore's Postcard market is anticipated to experience a stable growth rate of 0.16% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.
The Singapore postcard market offers printed cards used for sending greetings and messages. Market trends are influenced by postcard design, customization options, and the demand for personalized and souvenir postcards to meet the needs of individuals and businesses in the tourism and communication sectors.
The Singapore postcard market is poised for growth as consumers and tourists continue to value tangible and personalized communication. Postcards serve as a unique and personal way to share messages and memories. As individuals seek to maintain personal connections and cherish travel experiences, the demand for postcards is expected to rise, positioning them as a growth driver in the market.
The postcard market in Singapore faces challenges related to digital communication, souvenir preferences, and market competition. Digital communication has reduced the demand for traditional postcards. Navigating changes in souvenir preferences, offering unique designs, and competing with digital greetings are key challenges for market development.
The postcard market in Singapore experienced changes during the COVID-19 pandemic, with shifts in demand from tourism-related cards to personalized and sentimental postcards. Suppliers adapted by offering customizable designs and online ordering options. The pandemic highlighted the enduring appeal of postcards as a means of connection, influencing market strategies.
In the Singapore postcard market, key players may encompass retailers, stationery shops, and tourist-oriented businesses. Companies like Kinokuniya and Popular Bookstore, as well as souvenir shops in popular tourist areas, offer a variety of postcards showcasing Singapore iconic landmarks and culture. These players contribute to the availability of postcards for both residents and tourists looking to send greetings or collect souvenirs.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Postcard Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Postcard Market - Industry Life Cycle |
3.4 Singapore Postcard Market - Porter's Five Forces |
3.5 Singapore Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Singapore Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Singapore Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Singapore Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing tourism in Singapore |
4.2.2 Growing interest in traditional and cultural souvenirs |
4.2.3 Rise in e-commerce leading to more online postcard sales |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media greetings |
4.3.2 Rising printing and postage costs |
5 Singapore Postcard Market Trends |
6 Singapore Postcard Market, By Types |
6.1 Singapore Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Singapore Postcard Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Singapore Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.4 Singapore Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Singapore Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Singapore Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Singapore Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Singapore Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Singapore Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Singapore Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Singapore Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Singapore Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Singapore Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Singapore Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Singapore Postcard Market Import-Export Trade Statistics |
7.1 Singapore Postcard Market Export to Major Countries |
7.2 Singapore Postcard Market Imports from Major Countries |
8 Singapore Postcard Market Key Performance Indicators |
8.1 Average daily website visits for online postcard sellers |
8.2 Number of new postcard designs launched per quarter |
8.3 Customer satisfaction rating for postcard quality and delivery service |
8.4 Percentage of repeat customers |
8.5 Social media engagement metrics for postcard-related content |
9 Singapore Postcard Market - Opportunity Assessment |
9.1 Singapore Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Singapore Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Singapore Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Singapore Postcard Market - Competitive Landscape |
10.1 Singapore Postcard Market Revenue Share, By Companies, 2024 |
10.2 Singapore Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |