Singapore Postcard Market (2025-2031) Outlook | Trends, Companies, Growth, Forecast, Industry, Revenue, Analysis, Size, Share & Value

Market Forecast By Type (General Purpose, Private Label), By Usage (General Purpose Re-Loadable Card, Government Benefit/Disbursement Card, Payroll Card, Others), By End-User (Retail Establishments, Corporate Institutions, Government, Financial Institutions) And Competitive Landscape
Product Code: ETC420983 Publication Date: Oct 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Singapore Postcard Market Size Growth Rate


The Singapore Postcard Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 0.16% in 2027, following an initial rate of 0.16%, before easing to 0.12% at the end of the period.

Singapore Postcard Market Growth Rate

Postcard Market: Singapore vs Top 5 Major Economies in 2027 (Asia)


Singapore's Postcard market is anticipated to experience a stable growth rate of 0.16% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

Postcard Market: Singapore vs Top 5 Major Economies in 2027 (Asia)

Singapore Postcard Market Synopsis

The Singapore postcard market offers printed cards used for sending greetings and messages. Market trends are influenced by postcard design, customization options, and the demand for personalized and souvenir postcards to meet the needs of individuals and businesses in the tourism and communication sectors.

Drivers of the Market

The Singapore postcard market is poised for growth as consumers and tourists continue to value tangible and personalized communication. Postcards serve as a unique and personal way to share messages and memories. As individuals seek to maintain personal connections and cherish travel experiences, the demand for postcards is expected to rise, positioning them as a growth driver in the market.

Challenges of the Market

The postcard market in Singapore faces challenges related to digital communication, souvenir preferences, and market competition. Digital communication has reduced the demand for traditional postcards. Navigating changes in souvenir preferences, offering unique designs, and competing with digital greetings are key challenges for market development.

COVID-19 Impact on the Market

The postcard market in Singapore experienced changes during the COVID-19 pandemic, with shifts in demand from tourism-related cards to personalized and sentimental postcards. Suppliers adapted by offering customizable designs and online ordering options. The pandemic highlighted the enduring appeal of postcards as a means of connection, influencing market strategies.

Key Players in the Market

In the Singapore postcard market, key players may encompass retailers, stationery shops, and tourist-oriented businesses. Companies like Kinokuniya and Popular Bookstore, as well as souvenir shops in popular tourist areas, offer a variety of postcards showcasing Singapore iconic landmarks and culture. These players contribute to the availability of postcards for both residents and tourists looking to send greetings or collect souvenirs.

Key Highlights of the Report:

  • Singapore Postcard Market Outlook
  • Market Size of Singapore Postcard Market, 2024
  • Forecast of Singapore Postcard Market, 2031
  • Historical Data and Forecast of Singapore Postcard Revenues & Volume for the Period 2021-2031
  • Singapore Postcard Market Trend Evolution
  • Singapore Postcard Market Drivers and Challenges
  • Singapore Postcard Price Trends
  • Singapore Postcard Porter's Five Forces
  • Singapore Postcard Industry Life Cycle
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By General Purpose for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Private Label for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Usage for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By General Purpose Re-Loadable Card for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Government Benefit/Disbursement Card for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Payroll Card for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By End-User for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Retail Establishments for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Corporate Institutions for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Government for the Period 2021-2031
  • Historical Data and Forecast of Singapore Postcard Market Revenues & Volume By Financial Institutions for the Period 2021-2031
  • Singapore Postcard Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Usage
  • Market Opportunity Assessment By End-User
  • Singapore Postcard Top Companies Market Share
  • Singapore Postcard Competitive Benchmarking By Technical and Operational Parameters
  • Singapore Postcard Company Profiles
  • Singapore Postcard Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Singapore Postcard Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Singapore Postcard Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Singapore Postcard Market Overview

3.1 Singapore Country Macro Economic Indicators

3.2 Singapore Postcard Market Revenues & Volume, 2021 & 2031F

3.3 Singapore Postcard Market - Industry Life Cycle

3.4 Singapore Postcard Market - Porter's Five Forces

3.5 Singapore Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Singapore Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F

3.7 Singapore Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F

4 Singapore Postcard Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing tourism in Singapore

4.2.2 Growing interest in traditional and cultural souvenirs

4.2.3 Rise in e-commerce leading to more online postcard sales

4.3 Market Restraints

4.3.1 Competition from digital alternatives like e-cards and social media greetings

4.3.2 Rising printing and postage costs

5 Singapore Postcard Market Trends

6 Singapore Postcard Market, By Types

6.1 Singapore Postcard Market, By Type

6.1.1 Overview and Analysis

6.1.2 Singapore Postcard Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Singapore Postcard Market Revenues & Volume, By General Purpose, 2021-2031F

6.1.4 Singapore Postcard Market Revenues & Volume, By Private Label, 2021-2031F

6.2 Singapore Postcard Market, By Usage

6.2.1 Overview and Analysis

6.2.2 Singapore Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F

6.2.3 Singapore Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F

6.2.4 Singapore Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F

6.2.5 Singapore Postcard Market Revenues & Volume, By Others, 2021-2031F

6.3 Singapore Postcard Market, By End-User

6.3.1 Overview and Analysis

6.3.2 Singapore Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F

6.3.3 Singapore Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F

6.3.4 Singapore Postcard Market Revenues & Volume, By Government, 2021-2031F

6.3.5 Singapore Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F

7 Singapore Postcard Market Import-Export Trade Statistics

7.1 Singapore Postcard Market Export to Major Countries

7.2 Singapore Postcard Market Imports from Major Countries

8 Singapore Postcard Market Key Performance Indicators

8.1 Average daily website visits for online postcard sellers

8.2 Number of new postcard designs launched per quarter

8.3 Customer satisfaction rating for postcard quality and delivery service

8.4 Percentage of repeat customers

8.5 Social media engagement metrics for postcard-related content

9 Singapore Postcard Market - Opportunity Assessment

9.1 Singapore Postcard Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Singapore Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F

9.3 Singapore Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F

10 Singapore Postcard Market - Competitive Landscape

10.1 Singapore Postcard Market Revenue Share, By Companies, 2024

10.2 Singapore Postcard Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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