Product Code: ETC006099 | Publication Date: Jun 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Hungary Laundry Care Products market currently, in 2023, has witnessed an HHI of 2942, Which has increased slightly as compared to the HHI of 2507 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Major categories within the laundry care sector include fabric softeners, washing powders, bleach and detergents. Of these categories washing powders are estimated to account for a share of 34%, followed by detergent accounting for 28%, fabric softener with 22%; and bleach making up 16%
In terms of distribution channels, supermarkets are estimated to account for 70% of sales in the laundry care category; while other retail stores such as hypermarkets and convenience stores make up 19%; leaving 11% being sold through drugstores/pharmacies
Promotional activities undertaken by manufacturers such as discounts on buying multiple units or engaging celebrity endorsers play an important role in driving consumer awareness about new products launches or existing product promotions across all distribution channels
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Hungary Laundry Care Products Market Overview |
3.1 Hungary Country Macro Economic Indicators |
3.2 Hungary Laundry Care Products Market Revenues & Volume, 2019 & 2026F |
3.3 Hungary Laundry Care Products Market - Industry Life Cycle |
3.4 Hungary Laundry Care Products Market - Porter's Five Forces |
3.5 Hungary Laundry Care Products Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Hungary Laundry Care Products Market Revenues & Volume Share, By Product Form Type, 2019 & 2026F |
3.8 Hungary Laundry Care Products Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Hungary Laundry Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Hungary Laundry Care Products Market Trends |
6 Hungary Laundry Care Products Market, By Types |
6.1 Hungary Laundry Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Hungary Laundry Care Products Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Hungary Laundry Care Products Market Revenues & Volume, By Detergent, 2016 - 2026F |
6.1.4 Hungary Laundry Care Products Market Revenues & Volume, By Fabric Softener, 2016 - 2026F |
6.1.5 Hungary Laundry Care Products Market Revenues & Volume, By Bleach, 2016 - 2026F |
6.1.6 Hungary Laundry Care Products Market Revenues & Volume, By Speciality Products, 2016 - 2026F |
6.2 Hungary Laundry Care Products Market, By Product Form Type |
6.2.1 Overview and Analysis |
6.2.2 Hungary Laundry Care Products Market Revenues & Volume, By Bar/Cake, 2016 - 2026F |
6.2.3 Hungary Laundry Care Products Market Revenues & Volume, By Powder, 2016 - 2026F |
6.2.4 Hungary Laundry Care Products Market Revenues & Volume, By Liquid, 2016 - 2026F |
6.4 Hungary Laundry Care Products Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Hungary Laundry Care Products Market Revenues & Volume, By Online, 2016 - 2026F |
6.4.3 Hungary Laundry Care Products Market Revenues & Volume, By Offline, 2016 - 2026F |
7 Hungary Laundry Care Products Market Import-Export Trade Statistics |
7.1 Hungary Laundry Care Products Market Export to Major Countries |
7.2 Hungary Laundry Care Products Market Imports from Major Countries |
8 Hungary Laundry Care Products Market Key Performance Indicators |
9 Hungary Laundry Care Products Market - Opportunity Assessment |
9.1 Hungary Laundry Care Products Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Hungary Laundry Care Products Market Opportunity Assessment, By Product Form Type, 2019 & 2026F |
9.4 Hungary Laundry Care Products Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Hungary Laundry Care Products Market - Competitive Landscape |
10.1 Hungary Laundry Care Products Market Revenue Share, By Companies, 2019 |
10.2 Hungary Laundry Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |