| Product Code: ETC204391 | Publication Date: May 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
In 2024, Hungary`s import trend for potassium sorbate showed a growth rate of 3.23%, following a compound annual growth rate (CAGR) of -7.25% from 2020 to 2023. The positive momentum in 2024 could be attributed to a potential shift in demand dynamics or a recovering market scenario.
The Potassium Sorbate market in Hungary is projected to grow at a stable growth rate of 2.86% by 2027, within the Europe region led by Germany, along with other countries like United Kingdom, France, Italy and Russia, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The Hungary potassium sorbate market is experiencing steady growth attributed to its applications as a preservative in food and beverage products. Potassium sorbate inhibits the growth of molds, yeast, and bacteria, thereby extending the shelf life of perishable goods. It is widely used in the production of cheese, baked goods, and beverages. With the increasing demand for convenience foods and beverages, the market for potassium sorbate is expected to expand in Hungary.
The growing demand for packaged and processed foods, coupled with the need for natural preservatives, is driving the market for potassium sorbate in Hungary. Its effectiveness in inhibiting the growth of molds and yeasts in food products contributes to its widespread adoption.
The Potassium Sorbate Market in Hungary faces challenges related to market commoditization and price competition. Differentiating products through innovative formulations and expanding into new end-user segments are critical for maintaining market share.
In Hungary, the potassium sorbate market is subject to regulatory oversight aimed at ensuring product safety, quality, and compliance with food and beverage standards. The government enforces regulations governing the production, labeling, and marketing of potassium sorbate additives, addressing concerns related to purity, dosage, and potential health risks. Moreover, the government supports initiatives aimed at promoting research and innovation in food preservation technologies, including the development of alternative preservatives to reduce reliance on potassium sorbate, aligning with broader objectives related to consumer health and food safety.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Hungary Potassium Sorbate Market Overview |
3.1 Hungary Country Macro Economic Indicators |
3.2 Hungary Potassium Sorbate Market Revenues & Volume, 2021 & 2028F |
3.3 Hungary Potassium Sorbate Market - Industry Life Cycle |
3.4 Hungary Potassium Sorbate Market - Porter's Five Forces |
3.5 Hungary Potassium Sorbate Market Revenues & Volume Share, By Type, 2021 & 2028F |
3.6 Hungary Potassium Sorbate Market Revenues & Volume Share, By Application, 2021 & 2028F |
4 Hungary Potassium Sorbate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for processed food and beverages in Hungary |
4.2.2 Growing awareness about food preservation and safety among consumers |
4.2.3 Rise in disposable income leading to higher purchasing power |
4.3 Market Restraints |
4.3.1 Stringent regulations regarding the use of food additives in Hungary |
4.3.2 Fluctuating prices of raw materials impacting production costs |
5 Hungary Potassium Sorbate Market Trends |
6 Hungary Potassium Sorbate Market, By Types |
6.1 Hungary Potassium Sorbate Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Hungary Potassium Sorbate Market Revenues & Volume, By Type, 2018 - 2028F |
6.1.3 Hungary Potassium Sorbate Market Revenues & Volume, By Sorbic Acid, 2018 - 2028F |
6.1.4 Hungary Potassium Sorbate Market Revenues & Volume, By Potassium Hydroxide, 2018 - 2028F |
6.2 Hungary Potassium Sorbate Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Hungary Potassium Sorbate Market Revenues & Volume, By Food and Beverages, 2018 - 2028F |
6.2.3 Hungary Potassium Sorbate Market Revenues & Volume, By Personal Care, 2018 - 2028F |
6.2.4 Hungary Potassium Sorbate Market Revenues & Volume, By Others, 2018 - 2028F |
7 Hungary Potassium Sorbate Market Import-Export Trade Statistics |
7.1 Hungary Potassium Sorbate Market Export to Major Countries |
7.2 Hungary Potassium Sorbate Market Imports from Major Countries |
8 Hungary Potassium Sorbate Market Key Performance Indicators |
8.1 Number of new product launches containing potassium sorbate in the Hungarian market |
8.2 Percentage increase in the use of potassium sorbate by food and beverage manufacturers in Hungary |
8.3 Adoption rate of potassium sorbate as a preservative in different food categories in Hungary |
9 Hungary Potassium Sorbate Market - Opportunity Assessment |
9.1 Hungary Potassium Sorbate Market Opportunity Assessment, By Type, 2021 & 2028F |
9.2 Hungary Potassium Sorbate Market Opportunity Assessment, By Application, 2021 & 2028F |
10 Hungary Potassium Sorbate Market - Competitive Landscape |
10.1 Hungary Potassium Sorbate Market Revenue Share, By Companies, 2021 |
10.2 Hungary Potassium Sorbate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |