| Product Code: ETC11243405 | Publication Date: Apr 2025 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Hungary`s import trend in the underwear market experienced a decline from 2023 to 2024, with a growth rate of -8.42%. However, the compound annual growth rate (CAGR) for 2020-2024 stood at a healthy 16.71%. This decline in 2024 may be attributed to shifting consumer preferences or changes in trade policies impacting import momentum.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Hungary Underwear Market Overview |
3.1 Hungary Country Macro Economic Indicators |
3.2 Hungary Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Hungary Underwear Market - Industry Life Cycle |
3.4 Hungary Underwear Market - Porter's Five Forces |
3.5 Hungary Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Hungary Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Hungary Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Hungary Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Hungary Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Hungary |
4.2.2 Growing awareness about health and wellness leading to higher demand for premium quality underwear |
4.2.3 Shift towards online shopping and e-commerce platforms boosting accessibility and reach of underwear brands |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers limiting willingness to pay higher prices for premium underwear products |
4.3.2 Intense competition among local and international underwear brands leading to pricing pressures and reduced profit margins |
5 Hungary Underwear Market Trends |
6 Hungary Underwear Market, By Types |
6.1 Hungary Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Hungary Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Hungary Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Hungary Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Hungary Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Hungary Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Hungary Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Hungary Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Hungary Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Hungary Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Hungary Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Hungary Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Hungary Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Hungary Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Hungary Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Hungary Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Hungary Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Hungary Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Hungary Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Hungary Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Hungary Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Hungary Underwear Market Import-Export Trade Statistics |
7.1 Hungary Underwear Market Export to Major Countries |
7.2 Hungary Underwear Market Imports from Major Countries |
8 Hungary Underwear Market Key Performance Indicators |
8.1 Average order value (AOV) of online underwear purchases in Hungary |
8.2 Number of new product launches and innovations in the Hungary underwear market |
8.3 Percentage of repeat customers for underwear brands in Hungary |
9 Hungary Underwear Market - Opportunity Assessment |
9.1 Hungary Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Hungary Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Hungary Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Hungary Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Hungary Underwear Market - Competitive Landscape |
10.1 Hungary Underwear Market Revenue Share, By Companies, 2024 |
10.2 Hungary Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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