Market Forecast By End User (Men, Women, Kids), By Type (Formal Wear, Casual Wear, Sports Wear, Night Wear, Other) And Competitive Landscape
| Product Code: ETC213456 | Publication Date: Dec 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
India`s apparel import market continued to see significant growth in 2024, with top exporting countries including Bangladesh, Turkey, Sri Lanka, China, and Vietnam. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 46.16% from 2020 to 2024 highlights the sector`s robust expansion. Furthermore, the growth rate of 9.12% from 2023 to 2024 suggests sustained momentum in apparel imports, reflecting strong demand and trade relationships with key exporting nations.

According to 6Wresearch internal database and industry insights, the India Apparel Market is projected to grow at a compound annual growth rate (CAGR) of 6.5% during the forecast period (2025-2031).
| Report Name | India Apparel Market |
| Forecast period | 2025-2031 |
| CAGR | 6.5% |
| Growing Sector | Textile and Fashion |
The India Apparel Market report thoroughly covers the market by types and end user. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
The India Apparel Market has experienced momentum growth over the past few years due to rising disposable income, changing fashion trends, and the increasing presence of global and local brands. The growing e-commerce access and rising demand for premium and eco-efficient products have further boosted market expansion. Along with that, the market is bolstered by government initiatives aimed at promoting the textile sector and improving the overall manufacturing environment in India.
Below mentioned are some prominent drivers and their influence on the market dynamics:
| Driver | Primary Segments Affected | Why it Matters |
| Increasing Disposable Income | Men, Women, Kids | As people earn more, they are buying more premium and branded clothes. |
| E-commerce Growth | Casual Wear, Sports Wear, Night Wear | Online shopping has made it convenient for people to buy clothes, increasing demand in all sectors. |
| Rising Fashion Consciousness | Women, Men | People are upgrading their wardrobes more often due to changing fashion trends and personal style. |
| Government Support for Textiles | All Apparel Segments | Government programs like "Make in India" and the "Textile Upgradation Fund Scheme" are supporting local clothing production. |
| Shift Towards Sustainable Fashion | Casual Wear, Formal Wear | More consumers are choosing eco-friendly and ethically made clothes, boosting demand for sustainable fashion. |
The India Apparel Market is projected to grow at a CAGR of 6.5% during the forecast period of 2025-2031. The growth of the apparel market in India is compelled by rising disposable incomes, the increasing demand for fashion-forward and branded clothing, and a growing middle-class population. Along with that, rapid expansion of online retail platforms has made it convenient for customers across the nation to access from a huge variety of apparel options, further driving market growth. The growing influence of global fashion trends and government efforts to promote domestic manufacturing is also a contributing factor. Furthermore, the transition toward sustainable and eco-friendly apparel is gaining momentum, reflecting changing consumer preferences.
Below mentioned are some major restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What this Means |
| High Raw Material Costs | All Apparel Segments | Rising costs of raw materials, especially natural fibers like cotton and wool, increase production expenses. |
| Labor Shortages | Manufacturing | Shortage of labor especially in rural areas, can generate delays in production and increased operational costs. |
| Price Sensitivity | Mass Market Apparel, Casual Wear | Customers cognizant of their money can minimize on their spending, hindering with the growth of high-end and luxury markets. |
| Counterfeit Products | Branded Apparel | The presence of counterfeit products in the market reduces brand value and affects consumer confidence. |
| Fluctuating Demand | Seasonal Wear, Formal Wear | Demand for certain types of apparel is highly seasonal, which causes inventory management and sales challenges. |
The India Apparel Industry encounter several challenges, which includes fluctuating raw material prices, which impact production costs. Along with that, competition from international brands and fast fashion poses pressure on local manufacturers. Growing demand for environment friendly manufacturing requires significant investment in sustainable practices. Moreover, logistical and supply chain ineffectiveness, especially in rural areas, obstructs on-time distribution and availability of clothing products.
Some emerging trends shaping the market landscape are:
Some of the key investment opportunities in the India Apparel Market are:
Here is a comprehensive list of key players dominating the India Apparel Market Share:
| Company Name | Reliance Retail |
|---|---|
| Headquarters | Mumbai, India |
| Established Year | 2006 |
| Official Website | Click Here |
Reliance Retail is a dominant player in the Indian apparel market with a wide range of brands in its portfolio, including both domestic and international labels. The company has expanded its footprint with a strong presence in offline and online retail channels.
| Company Name | Aditya Birla Fashion & Retail Limited |
|---|---|
| Headquarters | Mumbai, India |
| Established Year | 2007 |
| Official Website | Click Here |
This company owns several prominent apparel brands like Van Heusen, Allen Solly, and Pantaloons. It is a major player in both the premium and mass-market segments, catering to various customer demographics across the country.
| Company Name | Arvind Limited |
|---|---|
| Headquarters | Ahmedabad, India |
| Established Year | 1931 |
| Official Website | Click Here |
Arvind Limited is one of the leading apparel manufacturers in India, offering both ready-to-wear and customized clothing solutions. It has a strong presence in both the domestic and export markets and operates with top international brands like GAP, Tommy Hilfiger, and more.
| Company Name | Shoppers Stop Ltd. |
|---|---|
| Headquarters | Mumbai, India |
| Established Year | 1991 |
| Official Website | Click Here |
Shoppers Stop is a well-established retail chain offering a wide array of apparel, cosmetics, and home products. The company operates both brick-and-mortar stores and an online platform, catering to a diverse customer base.
| Company Name | H&M India |
|---|---|
| Headquarters | Gurgaon, India |
| Established Year | 2015 |
| Official Website | Click Here |
H&M has gained a significant share in the Indian apparel market, offering fashionable, affordable clothing for men, women, and kids. Its rapid expansion into tier-II and tier-III cities has contributed to its success.
According to Indian Government data, the market growth is reshaped with the support of favourable policies. The authorities have formulated several initiatives such as the “Make in India”, “Textile Upgradation Fund Scheme”, and “National Textiles Policy” that play an essential role in encouraging domestic manufacturing and exports of apparel. These programs encourage the nation to make greater use of its own potential and rely less on imports, to create jobs in the textile industry. The government supports environmentally friendly practices, such as the Extended Producer Responsibility (EPR) for managing textile waste. This also makes individuals consider purchasing clothes that are good for the environment.
The India Apparel Market is expected to continue expanding upward considering individuals' rising incomes, urbanization, and evolving consumer preferences. Along with that, the rise of e-commerce and digital retail solutions will further shape the market landscape. As consumers become more invested in fashion and the demand for eco-friendly and ethically produced clothes grows, the market is likely to transform toward the production of such kinds of clothes. Additionally, the rising power of social media and celebrity endorsements will further propel apparel trends and consumer spending.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Mansi Ahuja, Senior Research Analyst, 6Wresearch, women’s apparel is expected to dominate the India apparel market due to increasing fashion consciousness, evolving preferences, and a growing demand for trendy clothing.
Casual wear is projected to dominate the India apparel market, driven by its increasing popularity among all age groups. With the rise of the work-from-home culture and lifestyle changes, consumers are opting for comfort-driven clothing, particularly in urban areas.
The market report has been segmented and sub segmented into the following categories:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Apparel Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Apparel Market Revenues & Volume, 2021 & 2031F |
| 3.3 India Apparel Market - Industry Life Cycle |
| 3.4 India Apparel Market - Porter's Five Forces |
| 3.5 India Apparel Market Revenues & Volume Share, By End User, 2021 & 2031F |
| 3.6 India Apparel Market Revenues & Volume Share, By Type, 2021 & 2031F |
| 4 India Apparel Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing disposable income of the middle-class population in India |
| 4.2.2 Growing preference for branded and designer clothing |
| 4.2.3 Rise in online shopping and e-commerce platforms for apparel |
| 4.2.4 Adoption of western fashion trends among the Indian youth |
| 4.3 Market Restraints |
| 4.3.1 Intense competition among domestic and international apparel brands |
| 4.3.2 Fluctuating raw material prices impacting production costs |
| 4.3.3 Economic slowdown affecting consumer spending on non-essential items |
| 5 India Apparel Market Trends |
| 6 India Apparel Market, By Types |
| 6.1 India Apparel Market, By End User |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Apparel Market Revenues & Volume, By End User, 2021 - 2031F |
| 6.1.3 India Apparel Market Revenues & Volume, By Men, 2021 - 2031F |
| 6.1.4 India Apparel Market Revenues & Volume, By Women, 2021 - 2031F |
| 6.1.5 India Apparel Market Revenues & Volume, By Kids, 2021 - 2031F |
| 6.2 India Apparel Market, By Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Apparel Market Revenues & Volume, By Formal Wear, 2021 - 2031F |
| 6.2.3 India Apparel Market Revenues & Volume, By Casual Wear, 2021 - 2031F |
| 6.2.4 India Apparel Market Revenues & Volume, By Sports Wear, 2021 - 2031F |
| 6.2.5 India Apparel Market Revenues & Volume, By Night Wear, 2021 - 2031F |
| 6.2.6 India Apparel Market Revenues & Volume, By Other, 2021 - 2031F |
| 7 India Apparel Market Import-Export Trade Statistics |
| 7.1 India Apparel Market Export to Major Countries |
| 7.2 India Apparel Market Imports from Major Countries |
| 8 India Apparel Market Key Performance Indicators |
| 8.1 Average order value (AOV) for online apparel sales |
| 8.2 Customer retention rate for apparel brands |
| 8.3 Percentage of repeat purchases from existing customers |
| 9 India Apparel Market - Opportunity Assessment |
| 9.1 India Apparel Market Opportunity Assessment, By End User, 2021 & 2031F |
| 9.2 India Apparel Market Opportunity Assessment, By Type, 2021 & 2031F |
| 10 India Apparel Market - Competitive Landscape |
| 10.1 India Apparel Market Revenue Share, By Companies, 2021 |
| 10.2 India Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
| Product Code: ETC213456 | Publication Date: Aug 2023 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The India apparel market stands as a dynamic and diverse industry with a rich tapestry of traditional and modern clothing styles. It caters to a wide range of demographics, including diverse cultural preferences and fashion trends. The market has witnessed an increasing demand for sustainable and ethical fashion, reflecting the global shift towards responsible clothing consumption.
The India apparel market is primarily driven by the country`s large and diverse population, which leads to a wide consumer base with varying fashion preferences. Changing lifestyles, urbanization, and the influence of Western fashion have led to a significant shift in consumer choices. The e-commerce boom has made it easier for consumers to access a wide range of clothing options. Moreover, the rising disposable incomes of the middle class and the emergence of fast fashion have boosted the demand for apparel. As people seek to express their individuality through clothing, the apparel market continues to expand.
The India apparel market faces challenges like changing fashion trends, competition from international brands, and supply chain disruptions. Consumer preferences in fashion are highly dynamic, and staying up-to-date with these trends is a constant challenge for apparel manufacturers and retailers. International brands and fast fashion have also entered the India market, intensifying competition. Supply chain disruptions, whether due to logistical issues or external factors like the COVID-19 pandemic, can affect production and distribution. Adaptability, brand differentiation, and efficient supply chain management are key challenges for the India apparel market.
The apparel market faced disruptions due to reduced demand for formal clothing. Recovery was observed with increased demand for athleisure and casual wear.
In the India apparel market, prominent players like Aditya Birla Fashion & Retail Limited, Reliance Industries, and Future Retail Limited are major contributors. They operate a variety of popular apparel brands and retail outlets, offering a diverse range of clothing for men, women, and children. These companies play a pivotal role in shaping the fashion landscape in India and meeting the clothing needs of a vast and diverse consumer base.