Product Code: ETC361044 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India automotive performance parts market size was valued at around INR 176 billion and is expected to witness significant growth owing to rising consumer awareness about vehicle customization options along with growing demand from millennials who are willing to spend money on styling products. Moreover, increasing disposable income among middle-class families coupled with technological advancements such as turbocharging technology will fuel the overall product demand globally in upcoming years.
The India automotive performance parts market is driven by several factors contributing to its growth and popularity among car enthusiasts. Firstly, the increasing interest in car customization and modification has led to a rise in demand for performance-enhancing components. Car owners seek to improve their vehicle`s power, speed, and handling, leading to the adoption of aftermarket performance parts. Secondly, the growing motorsports culture and the emergence of automotive sports events have fueled the demand for high-performance parts. Racing enthusiasts and professional drivers seek to optimize their vehicles for better performance, driving the sales of specialized parts. Moreover, the influence of social media and online automotive communities has encouraged a culture of sharing car modification experiences and tips, leading to a broader acceptance of performance parts in the market. Additionally, the availability of a wide range of performance parts from both domestic and international manufacturers has made these products more accessible to consumers. As a result, the India automotive performance parts market is witnessing steady growth with a diverse range of products to cater to varying customer preferences.
The India automotive performance parts market faces several challenges that impact its growth and adoption. Firstly, the lack of awareness and knowledge among mainstream car owners about the benefits and proper installation of performance parts hinders market expansion. Many consumers may not fully understand the technical aspects of car modifications and may be skeptical about the reliability of aftermarket products. Secondly, the availability of low-quality and counterfeit performance parts in the market poses a challenge to genuine manufacturers. Substandard products can lead to safety risks and damage to vehicles, eroding customer trust in the market. Moreover, the lack of standardized regulations for aftermarket modifications can create uncertainty among consumers and make it difficult for manufacturers to adhere to consistent quality standards. Additionally, the perception of car modifications as costly and unnecessary by some car owners may limit the market`s reach, particularly in price-sensitive segments. Overcoming these challenges requires efforts from manufacturers and industry stakeholders to educate consumers about the benefits of performance parts, ensure product authenticity, and work towards establishing standardized regulations to ensure quality and safety.
The India automotive performance parts market experienced mixed impacts due to the COVID-19 pandemic. In the early stages of the pandemic, the market witnessed a significant downturn as lockdown measures and restrictions severely affected vehicle sales and aftermarket activities. Car enthusiasts and consumers deferred non-essential purchases, including performance parts, amid economic uncertainties. However, as restrictions eased and the automotive sector gradually recovered, there was a resurgence in demand for performance parts. With people spending more time at home, the customization and modification of vehicles gained popularity, leading to an increase in performance parts` sales. Moreover, the growing trend of e-commerce and online automotive communities provided a platform for enthusiasts to share their car modification experiences and recommendations, driving further interest in performance-enhancing components. Additionally, the shift towards virtual motorsports events and online racing communities during the pandemic helped sustain the demand for high-performance parts among racing enthusiasts. As the automotive industry continues to recover from the pandemic`s impact, the India automotive performance parts market is expected to see steady growth driven by the interest in car customization and motorsports activities.
In the India automotive performance parts market, several key players are at the forefront of providing high-quality aftermarket products to cater to the needs of car enthusiasts and performance-driven consumers. Some of the prominent key players in this market include Momo, Sparco, and K&N Filters. These companies are known for their wide range of performance-enhancing components, such as air filters, exhaust systems, suspension upgrades, and engine tuning modules. They have established a strong reputation for innovation, quality, and performance, making their products highly sought after by automotive enthusiasts. Moreover, domestic manufacturers and distributors, such as Pete`s Automotive Products and Race Dynamics, also play a significant role in offering performance parts specifically tailored for India car models. These key players actively participate in automotive events, sponsor motorsports teams, and engage with their customer base through online platforms to enhance brand visibility and customer engagement. Their continuous focus on research and development and their commitment to meeting customer demands have made them influential players in the India automotive performance parts market.