| Product Code: ETC7537912 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s import of Ayurvedic toothpaste in 2024 continued to be dominated by key exporters such as the USA, South Korea, Australia, China, and Vietnam. The industry witnessed a shift from very high concentration in 2023 to high concentration in 2024, indicating a more spread out market landscape. However, the Compound Annual Growth Rate (CAGR) for the period 2020-2024 was -5.97%, with a notable decline in growth rate from 2023 to 2024 at -15.69%. These trends suggest a challenging market environment for Ayurvedic toothpaste imports in India, highlighting the need for strategic market interventions.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Ayurvedic Toothpaste Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Ayurvedic Toothpaste Market Revenues & Volume, 2021 & 2031F |
3.3 India Ayurvedic Toothpaste Market - Industry Life Cycle |
3.4 India Ayurvedic Toothpaste Market - Porter's Five Forces |
3.5 India Ayurvedic Toothpaste Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Ayurvedic Toothpaste Market Revenues & Volume Share, By Ingredient Type, 2021 & 2031F |
3.7 India Ayurvedic Toothpaste Market Revenues & Volume Share, By Pack Size, 2021 & 2031F |
3.8 India Ayurvedic Toothpaste Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Ayurvedic Toothpaste Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the benefits of Ayurvedic ingredients in dental care products |
4.2.2 Growing preference for natural and herbal products among consumers |
4.2.3 Rising disposable income and willingness to spend on premium oral care products |
4.2.4 Government initiatives promoting traditional Ayurvedic practices in healthcare |
4.3 Market Restraints |
4.3.1 Limited availability and accessibility of Ayurvedic toothpaste in rural areas |
4.3.2 Perception of Ayurvedic products being less effective compared to conventional toothpaste brands |
4.3.3 Price sensitivity of consumers towards premium Ayurvedic toothpaste products |
4.3.4 Competition from established multinational oral care brands with extensive distribution networks |
5 India Ayurvedic Toothpaste Market Trends |
6 India Ayurvedic Toothpaste Market, By Types |
6.1 India Ayurvedic Toothpaste Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Ayurvedic Toothpaste Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Ayurvedic Toothpaste Market Revenues & Volume, By Paste, 2021- 2031F |
6.1.4 India Ayurvedic Toothpaste Market Revenues & Volume, By Cream, 2021- 2031F |
6.1.5 India Ayurvedic Toothpaste Market Revenues & Volume, By Gels, 2021- 2031F |
6.1.6 India Ayurvedic Toothpaste Market Revenues & Volume, By Powdered, 2021- 2031F |
6.2 India Ayurvedic Toothpaste Market, By Ingredient Type |
6.2.1 Overview and Analysis |
6.2.2 India Ayurvedic Toothpaste Market Revenues & Volume, By Neem, 2021- 2031F |
6.2.3 India Ayurvedic Toothpaste Market Revenues & Volume, By Mint, 2021- 2031F |
6.2.4 India Ayurvedic Toothpaste Market Revenues & Volume, By Basil, 2021- 2031F |
6.2.5 India Ayurvedic Toothpaste Market Revenues & Volume, By Spice Extract, 2021- 2031F |
6.2.6 India Ayurvedic Toothpaste Market Revenues & Volume, By Others, 2021- 2031F |
6.3 India Ayurvedic Toothpaste Market, By Pack Size |
6.3.1 Overview and Analysis |
6.3.2 India Ayurvedic Toothpaste Market Revenues & Volume, By 25gm, 2021- 2031F |
6.3.3 India Ayurvedic Toothpaste Market Revenues & Volume, By 50gm, 2021- 2031F |
6.3.4 India Ayurvedic Toothpaste Market Revenues & Volume, By 100gm, 2021- 2031F |
6.3.5 India Ayurvedic Toothpaste Market Revenues & Volume, By Others, 2021- 2031F |
6.4 India Ayurvedic Toothpaste Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 India Ayurvedic Toothpaste Market Revenues & Volume, By General Store, 2021- 2031F |
6.4.3 India Ayurvedic Toothpaste Market Revenues & Volume, By Hypermarket and Supermarket, 2021- 2031F |
6.4.4 India Ayurvedic Toothpaste Market Revenues & Volume, By Pharmacy Store, 2021- 2031F |
6.4.5 India Ayurvedic Toothpaste Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.4.6 India Ayurvedic Toothpaste Market Revenues & Volume, By Others, 2021- 2031F |
7 India Ayurvedic Toothpaste Market Import-Export Trade Statistics |
7.1 India Ayurvedic Toothpaste Market Export to Major Countries |
7.2 India Ayurvedic Toothpaste Market Imports from Major Countries |
8 India Ayurvedic Toothpaste Market Key Performance Indicators |
8.1 Consumer engagement and satisfaction levels with Ayurvedic toothpaste products |
8.2 Number of new product launches and innovations in the Ayurvedic toothpaste segment |
8.3 Growth in the number of Ayurvedic toothpaste brands entering the market |
8.4 Consumer preference for natural and herbal ingredients in oral care products |
9 India Ayurvedic Toothpaste Market - Opportunity Assessment |
9.1 India Ayurvedic Toothpaste Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Ayurvedic Toothpaste Market Opportunity Assessment, By Ingredient Type, 2021 & 2031F |
9.3 India Ayurvedic Toothpaste Market Opportunity Assessment, By Pack Size, 2021 & 2031F |
9.4 India Ayurvedic Toothpaste Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Ayurvedic Toothpaste Market - Competitive Landscape |
10.1 India Ayurvedic Toothpaste Market Revenue Share, By Companies, 2024 |
10.2 India Ayurvedic Toothpaste Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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