India Blockchain in Media, Advertising, and Entertainment Market (2025-2031) Outlook | Share, Value, Companies, Analysis, Size, Forecast, Industry, Trends, Revenue & Growth

Market Forecast By Providers (Application, Middleware, Infrastructure), By Application (Licensing & Rights Management, Digital Advertising, Smart Contracts, Content Security, Online Gaming, Payments), By Enterprise Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises) And Competitive Landscape
Product Code: ETC4413265 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

India Blockchain in Media Advertising and Entertainment Market Overview

The India media, advertising, and entertainment industry have been undergoing a significant transformation with the integration of blockchain technology. Blockchain has emerged as a game-changer, offering transparency, security, and efficiency in the management of digital assets, content rights, and advertising operations. In this market, content creators, advertisers, and media companies are leveraging blockchain to ensure copyright protection, streamline royalty payments, and combat issues like piracy. Smart contracts have enabled automation of payment processes, reducing administrative overhead. Furthermore, blockchain`s data security features are vital in protecting sensitive user information, fostering trust between consumers and the industry. As India digital entertainment landscape continues to expand, the blockchain`s role in safeguarding intellectual property, enhancing monetization, and optimizing advertising campaigns is set to grow.

Drivers of the Market

The India Blockchain in Media Advertising and Entertainment market is on the rise due to various influential factors. The media, advertising, and entertainment industries are rapidly evolving, with the digital realm becoming increasingly dominant. Blockchain technology is being harnessed to address several challenges in these sectors. One major driver is the need for transparency and trust in the digital advertising ecosystem. Advertisers and publishers are looking for ways to combat ad fraud, verify the authenticity of ad impressions, and ensure fair compensation for all stakeholders. Blockchain`s ability to create immutable and transparent records is instrumental in this regard. Moreover, content creators and artists are using blockchain to protect their intellectual property rights, manage royalties, and ensure fair compensation in the digital age. This is contributing to the growth of the market. Additionally, the decentralization of content distribution, through blockchain-based platforms, is empowering content creators and reducing the dominance of traditional intermediaries. All these factors are collectively fueling the adoption of blockchain in the media, advertising, and entertainment industries in India.

Challenges of the Market

Challenges include ensuring transparency, security, and efficiency in advertising and content distribution. Overcoming the barriers of blockchain adoption, data privacy, and scalability in the media and entertainment industry is complex. Adherence to content rights and royalties, as well as combating fraud, are ongoing challenges in this market.

COVID-19 Impact on the Market

The media and entertainment industry in India was significantly impacted by the pandemic, with production delays and shifts in advertising spending. Blockchain solutions may have been explored for enhanced transparency and security, especially in digital advertising.

Key Players in the Market

The intersection of blockchain technology and the media, advertising, and entertainment industries in India has given rise to innovative solutions. Key players like Mediaocean and Bitposter are leveraging blockchain to enhance transparency, reduce fraud, and optimize ad spending in the digital advertising space. This technology is also being explored for content distribution and rights management in the entertainment sector.

Key Highlights of the Report:

  • India Blockchain in Media, Advertising, and Entertainment Market Outlook
  • Market Size of India Blockchain in Media, Advertising, and Entertainment Market, 2024
  • Forecast of India Blockchain in Media, Advertising, and Entertainment Market, 2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Revenues & Volume for the Period 2021-2031
  • India Blockchain in Media, Advertising, and Entertainment Market Trend Evolution
  • India Blockchain in Media, Advertising, and Entertainment Market Drivers and Challenges
  • India Blockchain in Media, Advertising, and Entertainment Price Trends
  • India Blockchain in Media, Advertising, and Entertainment Porter's Five Forces
  • India Blockchain in Media, Advertising, and Entertainment Industry Life Cycle
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Providers for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Middleware for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Infrastructure for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Licensing & Rights Management for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Digital Advertising for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Smart Contracts for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Content Security for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Online Gaming for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Payments for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Enterprise Size for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Small and Medium-sized Enterprises (SMEs) for the Period 2021-2031
  • Historical Data and Forecast of India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume By Large Enterprises for the Period 2021-2031
  • India Blockchain in Media, Advertising, and Entertainment Import Export Trade Statistics
  • Market Opportunity Assessment By Providers
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Enterprise Size
  • India Blockchain in Media, Advertising, and Entertainment Top Companies Market Share
  • India Blockchain in Media, Advertising, and Entertainment Competitive Benchmarking By Technical and Operational Parameters
  • India Blockchain in Media, Advertising, and Entertainment Company Profiles
  • India Blockchain in Media, Advertising, and Entertainment Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 India Blockchain in Media, Advertising, and Entertainment Market Overview

3.1 India Country Macro Economic Indicators

3.2 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, 2021 & 2031F

3.3 India Blockchain in Media, Advertising, and Entertainment Market - Industry Life Cycle

3.4 India Blockchain in Media, Advertising, and Entertainment Market - Porter's Five Forces

3.5 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Providers, 2021 & 2031F

3.6 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Application, 2021 & 2031F

3.7 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F

4 India Blockchain in Media, Advertising, and Entertainment Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for transparency and security in media, advertising, and entertainment industries.

4.2.2 Growing adoption of blockchain technology for content monetization and rights management.

4.2.3 Rising trend of digital advertising and need for fraud prevention in the sector.

4.3 Market Restraints

4.3.1 Lack of regulatory clarity and uncertainty surrounding blockchain technology in India.

4.3.2 Limited awareness and understanding of blockchain applications in the media, advertising, and entertainment sectors.

4.3.3 Integration challenges with existing legacy systems and technologies.

5 India Blockchain in Media, Advertising, and Entertainment Market Trends

6 India Blockchain in Media, Advertising, and Entertainment Market, By Types

6.1 India Blockchain in Media, Advertising, and Entertainment Market, By Providers

6.1.1 Overview and Analysis

6.1.2 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Providers, 2021-2031F

6.1.3 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Application, 2021-2031F

6.1.4 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Middleware, 2021-2031F

6.1.5 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Infrastructure, 2021-2031F

6.2 India Blockchain in Media, Advertising, and Entertainment Market, By Application

6.2.1 Overview and Analysis

6.2.2 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Licensing & Rights Management, 2021-2031F

6.2.3 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Digital Advertising, 2021-2031F

6.2.4 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Smart Contracts, 2021-2031F

6.2.5 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Content Security, 2021-2031F

6.2.6 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Online Gaming, 2021-2031F

6.2.7 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Payments, 2021-2031F

6.3 India Blockchain in Media, Advertising, and Entertainment Market, By Enterprise Size

6.3.1 Overview and Analysis

6.3.2 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F

6.3.3 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Large Enterprises, 2021-2031F

7 India Blockchain in Media, Advertising, and Entertainment Market Import-Export Trade Statistics

7.1 India Blockchain in Media, Advertising, and Entertainment Market Export to Major Countries

7.2 India Blockchain in Media, Advertising, and Entertainment Market Imports from Major Countries

8 India Blockchain in Media, Advertising, and Entertainment Market Key Performance Indicators

8.1 Number of media, advertising, and entertainment companies implementing blockchain solutions.

8.2 Percentage increase in blockchain-related partnerships and collaborations in the industry.

8.3 Rate of growth in blockchain-based content monetization platforms.

8.4 Adoption rate of blockchain-based solutions for digital advertising fraud prevention.

8.5 Number of blockchain technology workshops and training programs organized for industry professionals in India.

9 India Blockchain in Media, Advertising, and Entertainment Market - Opportunity Assessment

9.1 India Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Providers, 2021 & 2031F

9.2 India Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Application, 2021 & 2031F

9.3 India Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F

10 India Blockchain in Media, Advertising, and Entertainment Market - Competitive Landscape

10.1 India Blockchain in Media, Advertising, and Entertainment Market Revenue Share, By Companies, 2024

10.2 India Blockchain in Media, Advertising, and Entertainment Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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