| Product Code: ETC4413265 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The India media, advertising, and entertainment industry have been undergoing a significant transformation with the integration of blockchain technology. Blockchain has emerged as a game-changer, offering transparency, security, and efficiency in the management of digital assets, content rights, and advertising operations. In this market, content creators, advertisers, and media companies are leveraging blockchain to ensure copyright protection, streamline royalty payments, and combat issues like piracy. Smart contracts have enabled automation of payment processes, reducing administrative overhead. Furthermore, blockchain`s data security features are vital in protecting sensitive user information, fostering trust between consumers and the industry. As India digital entertainment landscape continues to expand, the blockchain`s role in safeguarding intellectual property, enhancing monetization, and optimizing advertising campaigns is set to grow.
The India Blockchain in Media Advertising and Entertainment market is on the rise due to various influential factors. The media, advertising, and entertainment industries are rapidly evolving, with the digital realm becoming increasingly dominant. Blockchain technology is being harnessed to address several challenges in these sectors. One major driver is the need for transparency and trust in the digital advertising ecosystem. Advertisers and publishers are looking for ways to combat ad fraud, verify the authenticity of ad impressions, and ensure fair compensation for all stakeholders. Blockchain`s ability to create immutable and transparent records is instrumental in this regard. Moreover, content creators and artists are using blockchain to protect their intellectual property rights, manage royalties, and ensure fair compensation in the digital age. This is contributing to the growth of the market. Additionally, the decentralization of content distribution, through blockchain-based platforms, is empowering content creators and reducing the dominance of traditional intermediaries. All these factors are collectively fueling the adoption of blockchain in the media, advertising, and entertainment industries in India.
Challenges include ensuring transparency, security, and efficiency in advertising and content distribution. Overcoming the barriers of blockchain adoption, data privacy, and scalability in the media and entertainment industry is complex. Adherence to content rights and royalties, as well as combating fraud, are ongoing challenges in this market.
The media and entertainment industry in India was significantly impacted by the pandemic, with production delays and shifts in advertising spending. Blockchain solutions may have been explored for enhanced transparency and security, especially in digital advertising.
The intersection of blockchain technology and the media, advertising, and entertainment industries in India has given rise to innovative solutions. Key players like Mediaocean and Bitposter are leveraging blockchain to enhance transparency, reduce fraud, and optimize ad spending in the digital advertising space. This technology is also being explored for content distribution and rights management in the entertainment sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Blockchain in Media, Advertising, and Entertainment Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, 2021 & 2031F |
3.3 India Blockchain in Media, Advertising, and Entertainment Market - Industry Life Cycle |
3.4 India Blockchain in Media, Advertising, and Entertainment Market - Porter's Five Forces |
3.5 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Providers, 2021 & 2031F |
3.6 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F |
4 India Blockchain in Media, Advertising, and Entertainment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for transparency and security in media, advertising, and entertainment industries. |
4.2.2 Growing adoption of blockchain technology for content monetization and rights management. |
4.2.3 Rising trend of digital advertising and need for fraud prevention in the sector. |
4.3 Market Restraints |
4.3.1 Lack of regulatory clarity and uncertainty surrounding blockchain technology in India. |
4.3.2 Limited awareness and understanding of blockchain applications in the media, advertising, and entertainment sectors. |
4.3.3 Integration challenges with existing legacy systems and technologies. |
5 India Blockchain in Media, Advertising, and Entertainment Market Trends |
6 India Blockchain in Media, Advertising, and Entertainment Market, By Types |
6.1 India Blockchain in Media, Advertising, and Entertainment Market, By Providers |
6.1.1 Overview and Analysis |
6.1.2 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Providers, 2021-2031F |
6.1.3 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Application, 2021-2031F |
6.1.4 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Middleware, 2021-2031F |
6.1.5 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Infrastructure, 2021-2031F |
6.2 India Blockchain in Media, Advertising, and Entertainment Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Licensing & Rights Management, 2021-2031F |
6.2.3 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Digital Advertising, 2021-2031F |
6.2.4 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Smart Contracts, 2021-2031F |
6.2.5 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Content Security, 2021-2031F |
6.2.6 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Online Gaming, 2021-2031F |
6.2.7 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Payments, 2021-2031F |
6.3 India Blockchain in Media, Advertising, and Entertainment Market, By Enterprise Size |
6.3.1 Overview and Analysis |
6.3.2 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
6.3.3 India Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Large Enterprises, 2021-2031F |
7 India Blockchain in Media, Advertising, and Entertainment Market Import-Export Trade Statistics |
7.1 India Blockchain in Media, Advertising, and Entertainment Market Export to Major Countries |
7.2 India Blockchain in Media, Advertising, and Entertainment Market Imports from Major Countries |
8 India Blockchain in Media, Advertising, and Entertainment Market Key Performance Indicators |
8.1 Number of media, advertising, and entertainment companies implementing blockchain solutions. |
8.2 Percentage increase in blockchain-related partnerships and collaborations in the industry. |
8.3 Rate of growth in blockchain-based content monetization platforms. |
8.4 Adoption rate of blockchain-based solutions for digital advertising fraud prevention. |
8.5 Number of blockchain technology workshops and training programs organized for industry professionals in India. |
9 India Blockchain in Media, Advertising, and Entertainment Market - Opportunity Assessment |
9.1 India Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Providers, 2021 & 2031F |
9.2 India Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F |
10 India Blockchain in Media, Advertising, and Entertainment Market - Competitive Landscape |
10.1 India Blockchain in Media, Advertising, and Entertainment Market Revenue Share, By Companies, 2024 |
10.2 India Blockchain in Media, Advertising, and Entertainment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |