Market Forecast By Quality (Premium, Non-Premium), By Type (Still Water, Spring Water, SparklingWater, Purified Water, Mineral Water), By Product (Still Bottle Water, Packaged Drinking Water, Functional Water Bottle, Flavored Bottled Water, Distilled Bottled Water, arbonated Bottle Water), By Material (Polyethylene Terephthalate (PET), Glass), By Purchasing Sources (Supermarket/Hypermarket, Online Retail Stores, Grocery Stores, Food Serving Places, E-retailers, Clubs, Home and Office Delivery, Others), By Pack Size (1501 ml and above, 1001 ml - 1500 ml, 501 ml - 1000 ml, 331 ml - 500ml, 330 ml), By End-user Packaging (Plastic Bottle, Glass Bottle, Drum (Bulk), Can) And Competitive Landscape
| Product Code: ETC015584 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
India`s bottled water import market saw significant growth in 2024, with top exporting countries including Metropolitan France, Bhutan, Netherlands, Italy, and UAE. Despite high concentration levels indicated by the HHI, the market continued to expand rapidly with a remarkable CAGR of 45.77% from 2020 to 2024. The growth momentum remained strong in 2024, with a growth rate of 19.84% compared to the previous year. This data highlights the increasing demand for bottled water in India and the competitive landscape among the key exporting nations.

According to 6Wresearch internal database and industry insights, the India Bottled Water Market is growing at a compound annual growth rate (CAGR) of 8.2% during the forecast period (2025-2031).
| Report Name | India Bottled Water Market |
| Forecast period | 2025-2031 |
| CAGR | 8.2% |
| Growing Sector | Premium Water |
India Bottled Water Market report thoroughly covers the market by quality, type, product, material, purchasing sources, pack size, and end-user packaging. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, helping stakeholders align strategies with evolving market dynamics.
The bottled water market in India is experiencing robust growth with health awareness and urbanization as the main drivers. The demand for expensive and functional water products in the big cities is increasing, and at the same time, the market is being nourished by better retail infrastructure. Moreover, the government’s measures that support clean drinking water access and the investments in eco-friendly packaging solutions have strengthened the market even more. The consumer's choice for convenience and hygiene has led to an increase in bottled water sales in both rural and urban areas.
Below mentioned are some growth drivers and their impact on market dynamics:
| Drivers | Primary Segments Affected | Why It Matters (Short) |
| Rising Health Awareness | Quality, Type, Product | Boosts demand for premium and functional water |
| Urbanization & Lifestyle Changes | Purchasing Sources, End-user Packaging | Expands retail and home delivery demand |
| Government Initiatives (e.g., Jal Jeevan Mission) | Quality, Type | Improves clean water access and consumption |
| Innovation in Packaging & Sustainability | Material, End-user Packaging | Appeals to eco-conscious consumers |
| Growth of Organized Retail & E-commerce | Purchasing Sources | Enhances product availability and variety |
India Bottled Water Market is projected to grow significantly, with a CAGR of 8.2% during the forecast period of 2025-2031. The Bottled Water Market in India has a few important factors behind it, such as the health consciousness of consumers and the rising need for hygienic drinking water. Apart from these, the government initiatives that increase the supply of drinking water and the strict quality norms that have been imposed on the companies are also helping the market to grow. Urbanization is increasing, people's income is rising, and new retail and e-commerce channels are coming, all of which are making the products more accessible. Moreover, the preference of consumers for high-quality, functional, and flavored bottled water is resulting in the launch of new products and the growth of the market over the entire segment.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What This Means (Short) |
| Environmental Concerns over Plastic Use | Material, End-user Packaging | Limits single-use plastic growth |
| High Cost of Premium Water | Quality, Product | Restricts mass market penetration |
| Water Resource Management Issues | Type, Quality | Challenges sustainable water sourcing |
| Competition from Tap and Filtered Water | Purchasing Sources | Reduces bottled water consumption |
| Regulatory Compliance for Packaging | Material, Product | Increases operational costs |
Environmental issues concerning plastic pollution, especially with regard to single-use PET bottles, have a negative impact on the growth of the India Bottled Water Market. A large part of the consumers will not be able to buy premium and functional water due to their high prices. Water scarcity makes it difficult to harvest water sustainably. The presence of inexpensive home filtration systems as well as access to public water supply demote bottled water to a minimum. Manufacturers have to bear high costs of compliance due to strict packaging and quality regulations.
Some major trends contributing to the India Bottled Water Market Growth are:
Here are some investment opportunities in the India Bottled Water Industry:
Here are some top companies contributing to India Bottled Water Market Share:
| Field | Details |
|---|---|
| Company Name | Himalayan Natural Mineral Water Pvt. Ltd. |
| Headquarters | Dehradun, India |
| Established Year | 2000 |
| Official Website | Click Here |
Himalayan is a market leader known for premium natural mineral water sourced from the Himalayas. The company emphasizes purity and quality, appealing to urban and health-conscious consumers across India and abroad.
| Field | Details |
|---|---|
| Company Name | Bisleri International Pvt. Ltd. |
| Headquarters | Mumbai, India |
| Established Year | 1969 |
| Official Website | Click Here |
Bisleri is one of India’s oldest and most recognized bottled water brands, offering purified water products widely available across multiple distribution channels. The company focuses on affordability and accessibility.
| Field | Details |
|---|---|
| Company Name | Aquafina (PepsiCo India Holdings Pvt. Ltd.) |
| Headquarters | Gurugram, India |
| Established Year | 2000 |
| Official Website | Click Here |
Aquafina provides purified bottled water with strong urban market penetration, backed by PepsiCo’s extensive distribution network and brand recognition.
| Field | Details |
|---|---|
| Company Name | Tata Consumer Products Limited |
| Headquarters | Mumbai, India |
| Established Year | 1962 |
| Official Website | Click Here |
Tata’s bottled water brand emphasizes purity and sustainability, with expanding offerings in premium and flavored water categories, leveraging its strong brand equity.
| Field | Details |
|---|---|
| Company Name | Kinley (The Coca-Cola Company India Pvt. Ltd.) |
| Headquarters | Mumbai, India |
| Established Year | 2000 |
| Official Website | Click Here |
Kinley offers purified and sparkling water products, capitalizing on Coca-Cola’s marketing expertise and distribution channels to capture growing urban demand.
According to Indian government data, it encompasses rules established by the Food Safety and Standards Authority of India (FSSAI) that govern water quality, packaging, and cleanliness for bottled water products. Initiatives like the Jal Jeevan Mission aim to enhance access to potable water across the country, hence indirectly bolstering the demand for bottled water through increased consumer awareness. Environmental restrictions promote sustainable packaging to mitigate plastic waste.
The India bottled water market is projected for robust growth with rising urbanization, health awareness, and lifestyle changes. Premiumization and functional water segments will lead market expansion, supported by innovations in sustainable packaging and e-commerce penetration. Government initiatives to improve water access and promote hygiene will further enhance bottled water consumption, especially in semi-urban and rural areas.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, premium quality bottled water is the fastest growing segment driven by increasing consumer preference for healthier and safer drinking options. The demand is rising due to greater awareness about water purity and enhanced taste experience.
Mineral water is the fastest growing type, valued for its natural mineral content and health benefits. Consumers seeking wellness-oriented beverages prefer mineral water, driving its popularity in urban areas and premium segments where health consciousness is higher.
Functional water bottles infused with vitamins and electrolytes are expanding rapidly as consumers look for added health benefits. These products cater to fitness enthusiasts and health-focused buyers, increasing demand for value-added bottled water options.
PET bottles lead growth due to their lightweight, durability, and cost-effectiveness. They offer convenience and recyclability, which aligns with consumer preferences for portable and sustainable packaging solutions.
Online retail stores are the fastest growing purchasing source, driven by expanding internet penetration and consumer preference for doorstep delivery. The convenience and variety offered online are boosting bottled water sales in urban and semi-urban regions.
Mid-size bottles between 501 ml and 1000 ml are growing fastest due to their portability and suitability for on-the-go consumption. These sizes balance convenience and quantity, appealing to active consumers and office-goers.
Plastic bottles dominate due to their lightweight nature and ease of handling. Their affordability and compatibility with automated packaging lines support mass production and wide availability across retail channels.
The report subsequently covers the market by following segments and subsegments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Bottled Water Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Bottled Water Market Revenues & Volume, 2021 & 2031F |
| 3.3 India Bottled Water Market - Industry Life Cycle |
| 3.4 India Bottled Water Market - Porter's Five Forces |
| 3.5 India Bottled Water Market Revenues & Volume Share, By Quality, 2021 & 2031F |
| 3.6 India Bottled Water Market Revenues & Volume Share, By Type, 2021 & 2031F |
| 3.7 India Bottled Water Market Revenues & Volume Share, By Product, 2021 & 2031F |
| 3.8 India Bottled Water Market Revenues & Volume Share, By Material, 2021 & 2031F |
| 3.9 India Bottled Water Market Revenues & Volume Share, By Purchasing Sources, 2021 & 2031F |
| 3.10 India Bottled Water Market Revenues & Volume Share, By Origin of Product, 2021 & 2031F |
| 3.11 India Bottled Water Market Revenues & Volume Share, By Pack Size, 2021 & 2031F |
| 4 India Bottled Water Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing health consciousness and awareness among consumers leading to a shift towards healthier beverage options. |
| 4.2.2 Growth in the urban population and rising disposable income levels driving the demand for convenient and safe drinking water. |
| 4.2.3 Improved distribution networks and infrastructure development expanding the reach of bottled water to remote and rural areas. |
| 4.3 Market Restraints |
| 4.3.1 Environmental concerns related to plastic waste and sustainability issues associated with the production and disposal of plastic bottles. |
| 4.3.2 Competition from alternative beverages such as flavored water, functional drinks, and homemade infused water. |
| 4.3.3 Regulatory challenges and quality control issues impacting consumer trust and confidence in bottled water products. |
| 5 India Bottled Water Market Trends |
| 6 India Bottled Water Market, By Types |
| 6.1 India Bottled Water Market, By Quality |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Bottled Water Market Revenues & Volume, By Quality, 2021-2031F |
| 6.1.3 India Bottled Water Market Revenues & Volume, By Premium, 2021-2031F |
| 6.1.4 India Bottled Water Market Revenues & Volume, By Non-Premium, 2021-2031F |
| 6.2 India Bottled Water Market, By Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Bottled Water Market Revenues & Volume, By Still Water, 2021-2031F |
| 6.2.3 India Bottled Water Market Revenues & Volume, By Spring Water, 2021-2031F |
| 6.2.4 India Bottled Water Market Revenues & Volume, By Sparkling Water, 2021-2031F |
| 6.2.5 India Bottled Water Market Revenues & Volume, By Purified Water, 2021-2031F |
| 6.2.6 India Bottled Water Market Revenues & Volume, By Mineral Water, 2021-2031F |
| 6.3 India Bottled Water Market, By Product |
| 6.3.1 Overview and Analysis |
| 6.3.2 India Bottled Water Market Revenues & Volume, By Still Bottle Water, 2021-2031F |
| 6.3.3 India Bottled Water Market Revenues & Volume, By Packaged Drinking Water, 2021-2031F |
| 6.3.4 India Bottled Water Market Revenues & Volume, By Functional Water Bottle, 2021-2031F |
| 6.3.5 India Bottled Water Market Revenues & Volume, By Flavored Bottled Water, 2021-2031F |
| 6.3.6 India Bottled Water Market Revenues & Volume, By Distilled Bottled Water, 2021-2031F |
| 6.3.7 India Bottled Water Market Revenues & Volume, By arbonated Bottle Water, 2021-2031F |
| 6.4 India Bottled Water Market, By Material |
| 6.4.1 Overview and Analysis |
| 6.4.2 India Bottled Water Market Revenues & Volume, By Polyethylene Terephthalate (PET), 2021-2031F |
| 6.4.3 India Bottled Water Market Revenues & Volume, By Glass, 2021-2031F |
| 6.5 India Bottled Water Market, By Purchasing Sources |
| 6.5.1 Overview and Analysis |
| 6.5.2 India Bottled Water Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
| 6.5.3 India Bottled Water Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
| 6.5.4 India Bottled Water Market Revenues & Volume, By Grocery Stores, 2021-2031F |
| 6.5.5 India Bottled Water Market Revenues & Volume, By Food Serving Places, 2021-2031F |
| 6.5.6 India Bottled Water Market Revenues & Volume, By E-retailers, 2021-2031F |
| 6.5.7 India Bottled Water Market Revenues & Volume, By Clubs, 2021-2031F |
| 6.5.8 India Bottled Water Market Revenues & Volume, By Others, 2021-2031F |
| 6.5.9 India Bottled Water Market Revenues & Volume, By Others, 2021-2031F |
| 6.6 India Bottled Water Market, By Origin of Product |
| 6.6.1 Overview and Analysis |
| 6.6.2 India Bottled Water Market Revenues & Volume, By Imported, 2021-2031F |
| 6.6.3 India Bottled Water Market Revenues & Volume, By Domestic, 2021-2031F |
| 6.7 India Bottled Water Market, By Pack Size |
| 6.7.1 Overview and Analysis |
| 6.7.2 India Bottled Water Market Revenues & Volume, By 1501 ml and above, 2021-2031F |
| 6.7.3 India Bottled Water Market Revenues & Volume, By 1001 ml - 1500 ml, 2021-2031F |
| 6.7.4 India Bottled Water Market Revenues & Volume, By 331 ml - 500ml, 2021-2031F |
| 6.7.5 India Bottled Water Market Revenues & Volume, By 331 ml - 500ml, 2021-2031F |
| 6.7.6 India Bottled Water Market Revenues & Volume, By 330 ml, 2021-2031F |
| 6.8 India Bottled Water Market, By End-user Packaging |
| 6.8.1 Overview and Analysis |
| 6.8.2 India Bottled Water Market Revenues & Volume, By Plastic Bottle, 2021-2031F |
| 6.8.3 India Bottled Water Market Revenues & Volume, By Glass Bottle, 2021-2031F |
| 6.8.4 India Bottled Water Market Revenues & Volume, By Can, 2021-2031F |
| 6.8.5 India Bottled Water Market Revenues & Volume, By Can, 2021-2031F |
| 7 India Bottled Water Market Import-Export Trade Statistics |
| 7.1 India Bottled Water Market Export to Major Countries |
| 7.2 India Bottled Water Market Imports from Major Countries |
| 8 India Bottled Water Market Key Performance Indicators |
| 8.1 Consumer perception and trust surveys regarding the quality and safety of bottled water brands. |
| 8.2 Adoption rate of eco-friendly packaging solutions and sustainability initiatives within the bottled water industry. |
| 8.3 Investment in research and development for innovative product offerings and packaging technologies to meet evolving consumer preferences. |
| 9 India Bottled Water Market - Opportunity Assessment |
| 9.1 India Bottled Water Market Opportunity Assessment, By Quality, 2021 & 2031F |
| 9.2 India Bottled Water Market Opportunity Assessment, By Type, 2021 & 2031F |
| 9.3 India Bottled Water Market Opportunity Assessment, By Product, 2021 & 2031F |
| 9.4 India Bottled Water Market Opportunity Assessment, By Material, 2021 & 2031F |
| 9.5 India Bottled Water Market Opportunity Assessment, By Purchasing Sources, 2021 & 2031F |
| 9.6 India Bottled Water Market Opportunity Assessment, By Origin of Product, 2021 & 2031F |
| 9.7 India Bottled Water Market Opportunity Assessment, By Pack Size, 2021 & 2031F |
| 9.7 India Bottled Water Market Opportunity Assessment, By End-user Packaging, 2021 & 2031F |
| 10 India Bottled Water Market - Competitive Landscape |
| 10.1 India Bottled Water Market Revenue Share, By Companies, 2024 |
| 10.2 India Bottled Water Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |