| Product Code: ETC319764 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s color cosmetics import market continued to thrive in 2024, with top exporters including China, Italy, Belgium, USA, and Germany. The High Herfindahl-Hirschman Index (HHI) indicates a concentration of imports among a few key players. The impressive Compound Annual Growth Rate (CAGR) from 2020 to 2024 stood at 28.35%, showcasing substantial market expansion. Additionally, the growth rate from 2023 to 2024 at 15.25% highlights the sector`s resilience and potential for further development in the coming years.

The India color cosmetics market is experiencing growth as the cosmetics and personal care industry addresses the growing demand for makeup products. This market`s outlook is driven by factors such as the increasing demand for color cosmetics, including lipsticks, foundations, eyeshadows, and nail polishes, the growth of the beauty and fashion sectors, and the adoption of color cosmetics for self-expression and enhancing personal appearance. Additionally, the development of innovative formulations, cruelty-free, and vegan cosmetics, and the rising focus on inclusivity and diversity in beauty products are further contributing to market growth. The COVID-19 pandemic also influenced the makeup trends, with a shift towards digital and virtual try-on options to cater to the changing consumer behavior.
The India color cosmetics market is expected to experience significant growth due to the rising beauty consciousness, increasing disposable incomes, and changing beauty trends. Color cosmetics, including makeup products like lipstick, foundation, eyeshadow, and blush, are popular among the urban population, especially the younger generation. The market`s growth is primarily driven by factors such as the influence of social media and beauty influencers, the expanding retail and e-commerce channels, and the growing demand for personalized beauty products. Additionally, the trend of natural and organic cosmetics and the rise of inclusive beauty products catering to diverse skin tones further contribute to market expansion.
The India color cosmetics market is experiencing growth as the cosmetics and personal care industry addresses the demand for makeup and beauty products. This market`s outlook is driven by factors such as the increasing demand for color cosmetics, the growth of the beauty and fashion sectors, and the adoption of makeup products for self-expression and personal grooming. However, the market also faces challenges, such as changing consumer preferences, intense competition from international and domestic brands, and the impact of the COVID-19 pandemic on consumer spending behavior.
The market is witnessing a shift towards clean and natural beauty products, which may influence product formulations and marketing strategies. Market players should address these challenges by offering innovative and trendy products, engaging in effective marketing and brand promotion, and incorporating sustainability and transparency in product formulations.
Key players in the India color cosmetics market include GlamourEssentials, BeautyTrends India, and DivineColors Cosmetics.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Color Cosmetics Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Color Cosmetics Market Revenues & Volume, 2021 & 2031F |
3.3 India Color Cosmetics Market - Industry Life Cycle |
3.4 India Color Cosmetics Market - Porter's Five Forces |
3.5 India Color Cosmetics Market Revenues & Volume Share, By Target Market, 2021 & 2031F |
3.6 India Color Cosmetics Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
3.7 India Color Cosmetics Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Color Cosmetics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing lifestyle trends leading to higher spending on beauty products |
4.2.2 Growing awareness about personal grooming and beauty standards |
4.2.3 Influence of social media and celebrity endorsements in driving demand for color cosmetics |
4.3 Market Restraints |
4.3.1 Price sensitivity among certain consumer segments |
4.3.2 Lack of infrastructure and distribution channels in rural areas |
4.3.3 Presence of counterfeit products impacting consumer trust and market growth |
5 India Color Cosmetics Market Trends |
6 India Color Cosmetics Market, By Types |
6.1 India Color Cosmetics Market, By Target Market |
6.1.1 Overview and Analysis |
6.1.2 India Color Cosmetics Market Revenues & Volume, By Target Market, 2021-2031F |
6.1.3 India Color Cosmetics Market Revenues & Volume, By Prestige Products, 2021-2031F |
6.1.4 India Color Cosmetics Market Revenues & Volume, By Mass Products, 2021-2031F |
6.2 India Color Cosmetics Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 India Color Cosmetics Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 India Color Cosmetics Market Revenues & Volume, By Online, 2021-2031F |
6.3 India Color Cosmetics Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Color Cosmetics Market Revenues & Volume, By Nail Products, 2021-2031F |
6.3.3 India Color Cosmetics Market Revenues & Volume, By Hair Products, 2021-2031F |
6.3.4 India Color Cosmetics Market Revenues & Volume, By Lip Products, 2021-2031F |
6.3.5 India Color Cosmetics Market Revenues & Volume, By Face Products, 2021-2031F |
6.3.6 India Color Cosmetics Market Revenues & Volume, By Others, 2021-2031F |
7 India Color Cosmetics Market Import-Export Trade Statistics |
7.1 India Color Cosmetics Market Export to Major Countries |
7.2 India Color Cosmetics Market Imports from Major Countries |
8 India Color Cosmetics Market Key Performance Indicators |
8.1 Number of new product launches in the color cosmetics market |
8.2 Growth in online sales of color cosmetics |
8.3 Increase in the number of beauty influencers and bloggers promoting color cosmetics |
9 India Color Cosmetics Market - Opportunity Assessment |
9.1 India Color Cosmetics Market Opportunity Assessment, By Target Market, 2021 & 2031F |
9.2 India Color Cosmetics Market Opportunity Assessment, By Distribution, 2021 & 2031F |
9.3 India Color Cosmetics Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Color Cosmetics Market - Competitive Landscape |
10.1 India Color Cosmetics Market Revenue Share, By Companies, 2024 |
10.2 India Color Cosmetics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |