| Product Code: ETC4395145 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In the India Contact Center Analytics market, organizations are using advanced analytics to gain deeper insights into customer interactions. These solutions provide a holistic view of customer service operations, enabling businesses to improve service quality, identify trends, and enhance customer satisfaction.
The India Contact Center Analytics market is witnessing robust growth as organizations recognize the importance of leveraging data-driven insights to improve customer interactions and operational efficiency. Analytics tools are enabling contact centers in India to gather valuable information about customer behavior, sentiment, and trends, which, in turn, helps in optimizing services, increasing customer loyalty, and making informed decisions. The increasing focus on enhancing customer experience and service quality is a significant driver of this market.
Contact center analytics confronts challenges in processing and analyzing a large volume of customer interaction data. Extracting actionable insights from these data streams, identifying trends, and ensuring data security are notable challenges.
The COVID-19 pandemic accelerated the need for analytics in contact centers within the India Contact Center Analytics Market. With the shift to remote work and an increase in customer interactions, businesses sought insights to optimize customer experiences and operational efficiency. Contact center analytics solutions played a crucial role in providing real-time insights into customer interactions, agent performance, and call center operations. The market is expected to continue growing as businesses recognize the value of data-driven contact center management.
In the India Contact Center Analytics market, leading players such as Verint Systems, NICE Systems, and Genesys are instrumental in delivering advanced analytics solutions. These solutions enable contact centers to gain valuable insights into customer interactions and operational performance, facilitating data-driven decision-making and improving customer experiences in the India contact center industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Contact Center Analytics Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Contact Center Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 India Contact Center Analytics Market - Industry Life Cycle |
3.4 India Contact Center Analytics Market - Porter's Five Forces |
3.5 India Contact Center Analytics Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 India Contact Center Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 India Contact Center Analytics Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F |
3.8 India Contact Center Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.9 India Contact Center Analytics Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 India Contact Center Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for enhancing customer experience and satisfaction through analytics-driven insights in contact centers. |
4.2.2 Rising adoption of cloud-based analytics solutions for cost-effectiveness and scalability. |
4.2.3 Growing focus on improving operational efficiency and productivity in contact center operations. |
4.3 Market Restraints |
4.3.1 Concerns regarding data privacy and security in handling sensitive customer information. |
4.3.2 Lack of skilled professionals proficient in data analytics and interpretation in the contact center industry. |
4.3.3 Integration challenges with existing contact center systems and legacy technologies. |
5 India Contact Center Analytics Market Trends |
6 India Contact Center Analytics Market, By Types |
6.1 India Contact Center Analytics Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 India Contact Center Analytics Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 India Contact Center Analytics Market Revenues & Volume, By Software , 2021-2031F |
6.1.4 India Contact Center Analytics Market Revenues & Volume, By Services, 2021-2031F |
6.2 India Contact Center Analytics Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Contact Center Analytics Market Revenues & Volume, By Automatic Call Distributor (ACD), 2021-2031F |
6.2.3 India Contact Center Analytics Market Revenues & Volume, By Log Management, 2021-2031F |
6.2.4 India Contact Center Analytics Market Revenues & Volume, By Risk and Compliance Management, 2021-2031F |
6.2.5 India Contact Center Analytics Market Revenues & Volume, By Real-Time Monitoring and Analysis, 2021-2031F |
6.2.6 India Contact Center Analytics Market Revenues & Volume, By Workforce Optimization, 2021-2031F |
6.2.7 India Contact Center Analytics Market Revenues & Volume, By Customer Experience Management (CEM), 2021-2031F |
6.3 India Contact Center Analytics Market, By Deployment Mode |
6.3.1 Overview and Analysis |
6.3.2 India Contact Center Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.3.3 India Contact Center Analytics Market Revenues & Volume, By On-premises, 2021-2031F |
6.4 India Contact Center Analytics Market, By Organization Size |
6.4.1 Overview and Analysis |
6.4.2 India Contact Center Analytics Market Revenues & Volume, By SMEs, 2021-2031F |
6.4.3 India Contact Center Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.5 India Contact Center Analytics Market, By Vertical |
6.5.1 Overview and Analysis |
6.5.2 India Contact Center Analytics Market Revenues & Volume, By BFSI, 2021-2031F |
6.5.3 India Contact Center Analytics Market Revenues & Volume, By Healthcare and Life Sciences, 2021-2031F |
6.5.4 India Contact Center Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.5.5 India Contact Center Analytics Market Revenues & Volume, By Retail and Consumer Goods, 2021-2031F |
6.5.6 India Contact Center Analytics Market Revenues & Volume, By Energy and Utilities, 2021-2031F |
6.5.7 India Contact Center Analytics Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.5.8 India Contact Center Analytics Market Revenues & Volume, By Government and Defense, 2021-2031F |
6.5.9 India Contact Center Analytics Market Revenues & Volume, By Government and Defense, 2021-2031F |
7 India Contact Center Analytics Market Import-Export Trade Statistics |
7.1 India Contact Center Analytics Market Export to Major Countries |
7.2 India Contact Center Analytics Market Imports from Major Countries |
8 India Contact Center Analytics Market Key Performance Indicators |
8.1 Average handling time (AHT) reduction rate in contact centers using analytics solutions. |
8.2 Increase in first call resolution (FCR) rates after implementing contact center analytics. |
8.3 Percentage improvement in customer satisfaction scores (CSAT) attributed to analytics-driven insights. |
8.4 Reduction in customer churn rate due to proactive analytics-driven interventions. |
8.5 Increase in agent productivity and efficiency metrics post-adoption of contact center analytics tools. |
9 India Contact Center Analytics Market - Opportunity Assessment |
9.1 India Contact Center Analytics Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 India Contact Center Analytics Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 India Contact Center Analytics Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F |
9.4 India Contact Center Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.5 India Contact Center Analytics Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 India Contact Center Analytics Market - Competitive Landscape |
10.1 India Contact Center Analytics Market Revenue Share, By Companies, 2024 |
10.2 India Contact Center Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |