| Product Code: ETC4382845 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Cross-platform and mobile advertising have become essential for businesses in India looking to reach their target audiences in an increasingly mobile-centric world. The market for advertising solutions that can effectively target users across different devices and platforms is growing as mobile advertising becomes a dominant channel for reaching consumers.
The India Cross-Platform and Mobile Advertising market are primarily driven by the growth of digital advertising. Advertisers are increasingly targeting mobile and cross-platform audiences to reach consumers on their preferred devices. The rise of social media and mobile apps has created new advertising opportunities, driving the market`s expansion.
A challenge in the India cross-platform and mobile advertising market is creating effective and engaging ad experiences while respecting user privacy. Striking a balance between personalized, engaging ads and privacy concerns is a challenge, especially in an environment where data protection regulations are evolving.
The COVID-19 pandemic significantly impacted the cross-platform and mobile advertising market in India. With people staying indoors and consuming digital content more, advertisers shifted their budgets to online channels. Mobile advertising became a crucial way to reach consumers, as traditional forms of advertising were disrupted. The pandemic accelerated the shift towards digital advertising and data-driven marketing strategies.
In the India Cross-Platform and Mobile Advertising market, significant players like Google, Facebook, InMobi, and Vserv dominate the advertising landscape. Their platforms enable advertisers to reach a wide mobile audience, leveraging cross-platform capabilities and targeted advertising to engage with consumers across various devices in the dynamic India market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Cross Platform and Mobile Advertising Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Cross Platform and Mobile Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 India Cross Platform and Mobile Advertising Market - Industry Life Cycle |
3.4 India Cross Platform and Mobile Advertising Market - Porter's Five Forces |
3.5 India Cross Platform and Mobile Advertising Market Revenues & Volume Share, By Advertisement Type, 2021 & 2031F |
3.6 India Cross Platform and Mobile Advertising Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 India Cross Platform and Mobile Advertising Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 India Cross Platform and Mobile Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in India |
4.2.2 Growing digital advertising spending by businesses |
4.2.3 Shift towards mobile-first communication and marketing strategies |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting targeted advertising |
4.3.2 Competition from other advertising channels such as TV and print media |
5 India Cross Platform and Mobile Advertising Market Trends |
6 India Cross Platform and Mobile Advertising Market, By Types |
6.1 India Cross Platform and Mobile Advertising Market, By Advertisement Type |
6.1.1 Overview and Analysis |
6.1.2 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Advertisement Type, 2021-2031F |
6.1.3 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Search, 2021-2031F |
6.1.4 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Native Social, 2021-2031F |
6.1.5 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Display, 2021-2031F |
6.1.6 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Video, 2021-2031F |
6.1.7 India Cross Platform and Mobile Advertising Market Revenues & Volume, By SMS, 2021-2031F |
6.1.8 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Audio, 2021-2031F |
6.2 India Cross Platform and Mobile Advertising Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Smartphones, 2021-2031F |
6.2.3 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Tablets, 2021-2031F |
6.2.4 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Desktops, 2021-2031F |
6.2.5 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Smart Televisions, 2021-2031F |
6.3 India Cross Platform and Mobile Advertising Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Small and Medium Enterprises, 2021-2031F |
6.3.3 India Cross Platform and Mobile Advertising Market Revenues & Volume, By Large Enterprises, 2021-2031F |
7 India Cross Platform and Mobile Advertising Market Import-Export Trade Statistics |
7.1 India Cross Platform and Mobile Advertising Market Export to Major Countries |
7.2 India Cross Platform and Mobile Advertising Market Imports from Major Countries |
8 India Cross Platform and Mobile Advertising Market Key Performance Indicators |
8.1 Average CTR (Click-Through Rate) for cross-platform and mobile ads |
8.2 Average conversion rate from cross-platform and mobile advertising campaigns |
8.3 Percentage of ad spending allocated to cross-platform and mobile advertising |
8.4 Growth rate of mobile app installs driven by advertising efforts |
8.5 Average time spent by users on cross-platform and mobile ads |
9 India Cross Platform and Mobile Advertising Market - Opportunity Assessment |
9.1 India Cross Platform and Mobile Advertising Market Opportunity Assessment, By Advertisement Type, 2021 & 2031F |
9.2 India Cross Platform and Mobile Advertising Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 India Cross Platform and Mobile Advertising Market Opportunity Assessment, By End User, 2021 & 2031F |
10 India Cross Platform and Mobile Advertising Market - Competitive Landscape |
10.1 India Cross Platform and Mobile Advertising Market Revenue Share, By Companies, 2024 |
10.2 India Cross Platform and Mobile Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |