| Product Code: ETC11680398 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
India`s cupcake import market in 2024 saw significant contributions from top exporting countries such as Malaysia, Thailand, Metropolitan France, Vietnam, and Belgium. With a high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a notable compound annual growth rate (CAGR) of 25.43% from 2020 to 2024. The growth momentum continued in 2024 with a 2.38% increase from the previous year, showcasing the sustained interest and demand for imported cupcakes in India.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Cupcakes Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Cupcakes Market Revenues & Volume, 2021 & 2031F |
3.3 India Cupcakes Market - Industry Life Cycle |
3.4 India Cupcakes Market - Porter's Five Forces |
3.5 India Cupcakes Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Cupcakes Market Revenues & Volume Share, By Technology Type, 2021 & 2031F |
3.7 India Cupcakes Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 India Cupcakes Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Cupcakes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in India leading to higher spending on indulgent food items like cupcakes. |
4.2.2 Growing trend of gifting cupcakes on occasions and events in India. |
4.2.3 Rising popularity of bakeries, cafes, and online cupcake stores providing a variety of flavors and customization options. |
4.3 Market Restraints |
4.3.1 Fluctuating prices of key ingredients like flour, sugar, and dairy impacting the cost of production for cupcake manufacturers. |
4.3.2 Intense competition among cupcake vendors leading to pricing pressures and margin erosion. |
4.3.3 Challenges in maintaining product quality and freshness during storage and transportation. |
5 India Cupcakes Market Trends |
6 India Cupcakes Market, By Types |
6.1 India Cupcakes Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Cupcakes Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India Cupcakes Market Revenues & Volume, By Regular Cupcakes, 2021 - 2031F |
6.1.4 India Cupcakes Market Revenues & Volume, By Vegan Cupcakes, 2021 - 2031F |
6.1.5 India Cupcakes Market Revenues & Volume, By Gluten-free Cupcakes, 2021 - 2031F |
6.1.6 India Cupcakes Market Revenues & Volume, By Gourmet Cupcakes, 2021 - 2031F |
6.2 India Cupcakes Market, By Technology Type |
6.2.1 Overview and Analysis |
6.2.2 India Cupcakes Market Revenues & Volume, By Conventional Baking, 2021 - 2031F |
6.2.3 India Cupcakes Market Revenues & Volume, By Plant-based Ingredient Processing, 2021 - 2031F |
6.2.4 India Cupcakes Market Revenues & Volume, By Alternative Flour Technology, 2021 - 2031F |
6.2.5 India Cupcakes Market Revenues & Volume, By Premium Ingredient Infusion, 2021 - 2031F |
6.3 India Cupcakes Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 India Cupcakes Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.3.3 India Cupcakes Market Revenues & Volume, By Health-conscious Individuals, 2021 - 2031F |
6.3.4 India Cupcakes Market Revenues & Volume, By Gluten-intolerant Consumers, 2021 - 2031F |
6.3.5 India Cupcakes Market Revenues & Volume, By Luxury and Gifting Market, 2021 - 2031F |
6.4 India Cupcakes Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Cupcakes Market Revenues & Volume, By Household and Caf s, 2021 - 2031F |
6.4.3 India Cupcakes Market Revenues & Volume, By Specialty Vegan Stores, 2021 - 2031F |
6.4.4 India Cupcakes Market Revenues & Volume, By Specialty Bakery Industry, 2021 - 2031F |
6.4.5 India Cupcakes Market Revenues & Volume, By High-end Confectionery Stores, 2021 - 2031F |
7 India Cupcakes Market Import-Export Trade Statistics |
7.1 India Cupcakes Market Export to Major Countries |
7.2 India Cupcakes Market Imports from Major Countries |
8 India Cupcakes Market Key Performance Indicators |
8.1 Customer retention rate: Measure of the percentage of customers who return to purchase cupcakes again, indicating satisfaction and loyalty. |
8.2 Social media engagement: Tracking likes, shares, and comments on social media platforms for cupcake brands, reflecting brand awareness and customer engagement. |
8.3 New flavor adoption rate: Monitoring the rate at which customers try and adopt new cupcake flavors, indicating market acceptance and innovation success. |
9 India Cupcakes Market - Opportunity Assessment |
9.1 India Cupcakes Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Cupcakes Market Opportunity Assessment, By Technology Type, 2021 & 2031F |
9.3 India Cupcakes Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 India Cupcakes Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Cupcakes Market - Competitive Landscape |
10.1 India Cupcakes Market Revenue Share, By Companies, 2024 |
10.2 India Cupcakes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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