Market Forecast By Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing, Others), By End Users Channel (Men, Women, Children) And Competitive Landscape
Product Code: ETC427940 | Publication Date: Oct 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India Decorated Apparel Market Report thoroughly covers the market by Product and by End Users Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The India Decorated Apparel market is experiencing a steady growth trajectory, fueled by the rising demand for personalized clothing solutions and the integration of advanced printing technologies in apparel decoration. The market includes various end-user segments such as Men, Women, and Children. These segments are increasingly adopting decorated apparel for uniqueness, style, and innovation in fashion statements. The focus on sustainable clothing practices and advanced embellishment applications positions the sector for significant growth in the coming years.
According to recent research, the India Decorated Apparel Market revenue is anticipated to grow at a noteworthy CAGR of 14% during the forecast period 2025-2031
The market expansion is driven by increasing urbanization, advances in apparel decoration technologies, and a preference for fashionable and personalized clothing. As different consumer segments seek versatile and advanced customization options, the demand for various types of decorated apparel is steadily increasing. Advances in print technology, digital customization, and environmentally friendly materials, combined with the need for unique and trendy apparel, are shaping the industry. As consumers seek diverse and personalized solutions, demand for various decorated apparel options continues to rise. This trend highlights the critical role of innovation in meeting the evolving needs of diverse consumer segments, further boosting India's Decorated Apparel Market growth.
Despite the favorable outlook, the market faces challenges such as the high cost of advanced decoration technologies and limited awareness about the latest fashion trends. However, with the growing need for stylish and sustainable clothing solutions and government initiatives promoting retail and e-commerce, there are abundant growth opportunities for players in this market.
The decorated apparel market in India is witnessing notable growth, driven by factors such as increasing consumer interest in personalization, a growing trend of fashion-conscious individuals, and evolving preferences for online shopping of customized apparel. Consumers are increasingly investing in diverse clothing styles to enhance their wardrobe with unique and trendy pieces. This includes a preference for digitally printed and embroidered apparel, which offer long-term benefits and align with India’s sustainable fashion goals.
Personalized Fashion Solutions: With the rise of digital printing technology, investing in personalized decorated apparel solutions offers significant growth potential. Enhancing consumer experience with features like high-quality prints, unique designs, and eco-friendly materials can capture the growing interest of fashion-savvy consumers.
Local Production and Craftsmanship: India has a rich tradition of textile craftsmanship, and businesses are increasingly interested in supporting local artisans and homegrown brands. Investing in domestic production facilities that align with national fashion trends can attract both local and international stakeholders.
In India’s decorated apparel market, leading players include both international and local brands that cater to diverse consumer requirements. Companies like Zara, H&M, and FabIndia dominate the market with a wide range of decorated apparel collections. Meanwhile, local manufacturers are gaining traction by integrating advanced technology and traditional craftsmanship into their designs, appealing to customers seeking unique and stylish clothing solutions. Additionally, companies such as Biba and Manyavar have established a strong presence, providing apparel that addresses the varying demands of Indian consumers. These key players are focusing on innovative designs and expanding their distribution networks to capitalize on the increasing demand for decorated apparel in India.
The Indian government has introduced several regulations aimed at promoting environmental sustainability and safety within the decorated apparel market. These include guidelines for quality standards, encouraging manufacturers to adopt eco-friendly materials and reduce waste. There are also regulations focused on compliance with national environmental targets, ensuring decorated apparel contributes effectively to India's green fashion goals.
The future of India's decorated apparel industry looks promising, with continued growth driven by technological advancements, increased consumer awareness, and evolving fashion trends. Businesses are becoming more focused on offering innovative decoration solutions, creating opportunities for platforms that ensure durability and style. Digital printing and eco-friendly apparel will play a significant role in shaping the market, with digital integration expected to expand their usage. Additionally, sustainable and personalized clothing solutions are gaining popularity, as Indian consumers increasingly seek to support ethical fashion initiatives. Overall, the decorated apparel market in India is set to experience substantial growth in the coming years, presenting lucrative opportunities for businesses and stakeholders. So, it is essential for companies to stay updated with the latest trends and regulations to sustain their position in this dynamic market. With continuous advancements in technology and growing emphasis on environmental sustainability, there will be a constant need for innovative and trendy clothing solutions.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ravi Bhandari, Research Head, 6Wresearch, Embroidery dominates due to its traditional significance and widespread use across ethnic and modern fashion lines. Embroidery is valued for its rich appeal and craftsmanship, making it the preferred choice for both mass and premium apparel segments.
In India’s decorated apparel market, the women’s apparel segment dominates due to increasing fashion awareness, frequent wardrobe updates, and higher demand for customization. Brands are leveraging decorated apparel to cater to the evolving style needs and social media-driven fashion consciousness among Indian women.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Decorated Apparel Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Decorated Apparel Market Revenues & Volume, 2021 & 2031 |
3.3 India Decorated Apparel Market - Industry Life Cycle |
3.4 India Decorated Apparel Market - Porter's Five Forces |
3.5 India Decorated Apparel Market Revenues & Volume Share, By Product, 2021 & 2031 |
3.6 India Decorated Apparel Market Revenues & Volume Share, By End Users Channel, 2021 & 2031 |
4 India Decorated Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Decorated Apparel Market Trends |
6 India Decorated Apparel Market, By Types |
6.1 India Decorated Apparel Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Decorated Apparel Market Revenues & Volume, By Product, 2021 - 2031 |
6.1.3 India Decorated Apparel Market Revenues & Volume, By Embroidery, 2021 - 2031 |
6.1.4 India Decorated Apparel Market Revenues & Volume, By Screen Printing, 2021 - 2031 |
6.1.5 India Decorated Apparel Market Revenues & Volume, By Dye Sublimation, 2021 - 2031 |
6.1.6 India Decorated Apparel Market Revenues & Volume, By Digital Printing, 2021 - 2031 |
6.1.7 India Decorated Apparel Market Revenues & Volume, By Others, 2021 - 2031 |
6.2 India Decorated Apparel Market, By End Users Channel |
6.2.1 Overview and Analysis |
6.2.2 India Decorated Apparel Market Revenues & Volume, By Men, 2021 - 2031 |
6.2.3 India Decorated Apparel Market Revenues & Volume, By Women, 2021 - 2031 |
6.2.4 India Decorated Apparel Market Revenues & Volume, By Children, 2021 - 2031 |
7 India Decorated Apparel Market Import-Export Trade Statistics |
7.1 India Decorated Apparel Market Export to Major Countries |
7.2 India Decorated Apparel Market Imports from Major Countries |
8 India Decorated Apparel Market Key Performance Indicators |
9 India Decorated Apparel Market - Opportunity Assessment |
9.1 India Decorated Apparel Market Opportunity Assessment, By Product, 2021 & 2031 |
9.2 India Decorated Apparel Market Opportunity Assessment, By End Users Channel, 2021 & 2031 |
10 India Decorated Apparel Market - Competitive Landscape |
10.1 India Decorated Apparel Market Revenue Share, By Companies, 2024 |
10.2 India Decorated Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |