India Digital Signage Market Outlook (2025-2031) | Trends, Industry, Revenue, Analysis, Size, Share, Growth, Value, Segmentation

India Digital Signage Market | Country-Wise Share and Competition Analysis

In the year 2021, China was the largest exporter in terms of value, followed by Vietnam. It has registered a growth of 12.06% over the previous year. While Vietnam registered a growth of 4.52% as compared to the previous year. In the year 2017, China was the largest exporter followed by Korea. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, India has a Herfindahl index of 3696 in 2017 which signifies high concentration also in 2021 it registered a Herfindahl index of 1806 which signifies moderately concentrated in the market.

India Digital Signage Market - Export Market Opportunities

Topics Covered in the India Digital Signage Market Report

The India Digital Signage Market report thoroughly covers the market by product types, display screen type, panel-based display screen technology, true color applications, pixel pitch, and verticals. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Digital Signage Market Synopsis

The India Digital Signage Market is gaining growth and is projected to gain more growth during the forecast period due to the growing number of businesses that are incorporating these technologies in order to run smoothly.

According to 6Wresearch, the India Digital Signage Market size is anticipated to rise at a CAGR of 18.2% during 2025-2031. There is no wonder that the digital signage market in the country is rising effortlessly, with a rising number of businesses in the country that are incorporating such technologies into their operations. The rising affordability and availability of displays is one of the vital factors which is stimulating the India Digital Signage Market Growth. It has made the implementation of digital signage solutions easier for companies. The requirement for effective and efficient communication methods is another major market driver. Companies in the country are moving towards digital signage in order to engage their customers in new ways as conventional advertising channels have become less effective to reach modern audiences. These digital displays offer dynamic content which can be updated in real-time, provide businesses with control over their messaging and greater flexibility. Moreover, technological advancements have also made it possible to produce highly targeted messages which are tailored to particular audiences and individuals. Lack of standardization, high implementation costs, and lack of skilled professionals are the obstacles that the market is facing.

COVID-19 Impact on India Digital Signage Market

Some of the challenges faced by the Digital Signage Market in India during the pandemic include:

Reduced Demand: During the starting stages of the coronavirus pandemic, many businesses in India, including restaurants, entertainment venues, and retail stores had to close their operations or they were allowed to operate at a reduced capacity, which led to a decreased demand for digital signage solutions in the country since businesses focused on essential operations and cost-cutting.

Postponed Installations: The adoption of new digital signage projects as well as installations were delayed attributed to the uncertain business environment. Businesses were cautious about investing in advanced technology during the tough times.

Shift to Remote Work: A number of companies shifted their focus to digital communication tools as well as online collaboration platforms instead of investing in physical signage solutions as employees were assigned to work from home, and the requirement for digital signage solutions in office spaces was reduced.

Key Players in India Digital Signage Market

Some of the key players that operate in the market are:

• Samsung Electronics Co., Ltd.
• LG Electronics Inc.
• Panasonic Corporation
• NEC Display Solutions Ltd.
• Sony Corporation

Market by Product Type

According to Dhaval, Research Manager, 6Wresearch, the kiosk segment by product type is stimulating more in demand in the market. The segment will keep growing in the market in the years to come.

Market by Verticals

By verticals, the sector is separated into Commercial (Office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural, And Reality Events, Amusement Parks), and Others (Education & BFSI). The healthcare segment will grow in the market in the years to come.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Digital Signage Market Outlook
• Market Size of India Digital Signage Market
• Forecast of India Digital Signage Market, 2031
• Historical Data and Forecast of India Digital Signage Revenues & Volume for the Period 2021-2031
• India Digital Signage Market Trend Evolution
• India Digital Signage Market Drivers nd Challenges
• India Digital Signage Price Trends
• India Digital Signage Porter's Five Forces
• India Digital Signage Industry Life Cycle
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Display Screen for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Content Player for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Software for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Kiosk for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Display Screen Type for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Panel Based for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By True Color LED for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Panel Based Display Screen Technology for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By LED for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By OLED for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By QLED for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By True Color Application for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Indoor for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Outdoor for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Pixel Pitch for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Indoor for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Outdoor for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Verticals for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Commercial (office Spaces) for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Transportation for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Retail for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Hospitality for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Healthcare for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Entertainment (Sports, Cultural and Reality Events, Amusement Parks) for the Period 2021-2031
• Historical Data and Forecast of India Digital Signage Market Revenues & Volume By Others (Education & BFSI) for the Period 2021-2031
• India Digital Signage Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Display Screen Type
• Market Opportunity Assessment By Panel Based Display Screen Technology
• Market Opportunity Assessment By True Color Application
• Market Opportunity Assessment By Pixel Pitch
• Market Opportunity Assessment By Verticals
• India Digital Signage Top Companies Market Shar
• India Digital Signage Competitive Benchmarking By Technical and Operational Parameters
• India Digital Signage Company Profiles
• India Digital Signage Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Product Type

• Display Screen
• Content Player
• Software
• Kiosk

By Display Screen Type

• Panel Based
• True Color LED

By Panel Based Display Screen Technology

• LED
• OLED
• QLED

By True Color Application

• Indoor
• Outdoor

By Pixel Pitch

• Indoor
• Outdoor

By Verticals

• Commercial (Office Spaces)
• Transportation
• Retail
• Hospitality
• Healthcare
• Entertainment (Sports, Cultural And Reality Events, Amusement Parks)
• Others (Education & BFSI)