Market Forecast By Category (Dairy-based yogurt, Non-dairy based yogurt), By Type (Plain yogurt, Flavored yogurt), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, Others) And Competitive Landscape
| Product Code: ETC7542009 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the India Drinkable Yogurt Market is projected to grow at a compound annual growth rate (CAGR) of 8.6% during the forecast period (2026–2032).
Below is the evaluation of the year-wise growth rate along with key drivers:
| Years | Estimated Annual Growth (%) | Growth Drivers |
| 2021 | 6.2% | Rising urban consumption of convenient dairy beverages and growing awareness of gut health. |
| 2022 | 6.6% | Expansion of flavored drinkable yogurt variants and wider availability in organized retail. |
| 2023 | 7.1% | Surging health consciousness and requirement for probiotic-rich beverages. |
| 2024 | 7.8% | Product innovation, improved cold chain infrastructure, and premiumization of yogurt drinks. |
| 2025 | 8.2% | Growing requirement for functional beverages and penetration of drinkable yogurt in Tier II and Tier III cities. |
The India Drinkable Yogurt Market report thoroughly covers the market by category, type, and distribution channel. The report provides a detailed analysis of ongoing market trends, opportunities, high-growth areas, and market drivers that will help stakeholders align strategies according to current and future market dynamics.
| Report Name | India Drinkable Yogurt Market |
|---|---|
| Forecast Period | 2026–2032 |
| CAGR | 8.6% |
| Growing Sector | Food and Beverage |
Rising number of consumers are looking for healthy and convenient dairy-based beverage alternatives, which has fueled the demand for India Drinkable Yogurt Industry. With this, surging health awareness among consumers concerning digestive health, probiotics and functional nutrition, has significantly contributed to transforming the mindset of consumer, shifting from carbonated drinks to yogurt-based beverages. This is further supported by urbanization, busy lifestyles, and higher disposable income. Continuous product innovation in flavors, packaging formats, and fortified formulations are other factors strengthening consumer adoption.
Below are some prominent drivers and their influence on the market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Rising Health Awareness | By Category, By Type | Drives demand for probiotic-rich and functional drinkable yogurt products. |
| Convenience and On-the-Go Consumption | By Type, By Distribution Channel | Supports growth of ready-to-drink yogurt formats among working professionals and youth. |
| Product Innovation and Flavor Expansion | By Type, By Category | Improves consumer interest and repeat purchases across diverse demographics. |
| Retail and Cold Chain Expansion | By Distribution Channel | Improves product availability and freshness across urban and semi-urban markets. |
| Growing Disposable Income | By Category, By Distribution Channel | Encourages spending on premium and value-added yogurt beverages. |
The India Drinkable Yogurt Market Size is projected to grow significantly with a CAGR of 8.6% during the forecast period of 2026–2032. The growing focus on gut-health, changing dietary preferences along with surging consumption of functional dairy beverages, are factors contributing to the changing dietary preferences of consumers and leading to India Drinkable Yogurt Market Growth. This is further supported by rapid urbanization and increasing penetration of modern retail formats. In addition to this, there is a robust demand for flavored and fortified drinkable yogurt products, creating new growth avenues for manufacturers. The working professionals and young consumers, prefer convenient and on-the-go nutrition products, accelerating the demand for the product. Enhanced cold chain infrastructure and aggressive marketing by key players, further bolster the development of market.
Below are some prominent restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| High Cold Storage Requirements | By Distribution Channel | Increases logistics and operational costs for manufacturers and retailers. |
| Price Sensitivity in Rural Areas | By Category, By Type | Restricts penetration of high-end drinkable yogurt products. |
| Short Shelf Life | By Category | Challenges in inventory management and distribution is created. |
| Competition from Other Health Beverages | By Type | Intensifies competition from fruit juices and plant-based drinks. |
The dependency on cold chain infrastructure and restricted shelf life are major challenges that the market confronts. Price sensitivity among consumer, further deter growth, and the adoption of premium drinkable yogurt products is especially difficult in non-urban regions. The strong competition from alternative health beverages puts pressure on market players to continuously improve, while ensuring competitive pricing and quality standards. Lack of consumer awareness, further restraints market penetration.
Some major trends contributing to the India Drinkable Yogurt Market growth are:
Some investment opportunities that will shape the dynamics of India Drinkable Yogurt Market include:
Below is the list of prominent companies leading the India Drinkable Yogurt Market:
| Company Name | Amul (Gujarat Cooperative Milk Marketing Federation) |
|---|---|
| Established Year | 1946 |
| Headquarters | Anand, India |
| Official Website | Click Here |
Amul is a leading dairy brand in India, offering a wide range of drinkable yogurt and fermented dairy beverages with strong nationwide distribution.
| Company Name | Nestlé India Ltd. |
|---|---|
| Established Year | 1959 |
| Headquarters | Gurugram, India |
| Official Website | Click Here |
Nestlé India provides value-added dairy beverages including yogurt drinks, focusing on nutrition, quality, and innovation.
| Company Name | Mother Dairy Fruit & Vegetable Pvt. Ltd. |
|---|---|
| Established Year | 1974 |
| Headquarters | Noida, India |
| Official Website | Click Here |
Mother Dairy offers probiotic and flavored yogurt drinks catering to health-conscious urban consumers.
| Company Name | Danone India Pvt. Ltd. |
|---|---|
| Established Year | 1996 |
| Headquarters | Mumbai, India |
| Official Website | Click Here |
Danone India specializes in fermented dairy products, emphasizing digestive health and scientific nutrition.
| Company Name | Heritage Foods Ltd. |
|---|---|
| Established Year | 1992 |
| Headquarters | Hyderabad, India |
| Official Website | Click Here |
Heritage Foods offers a diverse portfolio of dairy products, including drinkable yogurt, supported by strong regional distribution.
According to Indian Government data, Food safety and quality regulations governed by the Food Safety and Standards Authority of India (FSSAI) ensure standardized production, labeling, and hygiene practices for dairy beverages. Initiatives such as the National Dairy Plan support dairy infrastructure development, while programs supporting value-added dairy products encourage market expansion and innovation. In addition, there are other schemes like the Rashtriya Gokul Mission strengthen milk production and quality. Government support for cold chain development and food processing clusters further improves product safety, distribution efficiency, and long-term market growth.
The surging health-consciousness, rapid urbanization and regular improvement in the product, are factors that will allow a continuous market penetration and enhance India Drinkable Yogurt Market Share. Need for functional and flavored yogurt drinks will remain strong, propelled by improved retail penetration and cold chain development. Manufacturers are concentrating on affordability, nutrition, and sustainable practices giving the market a competitive edge over the forecast period. In addition to this, increasing consumption among young consumers and working professionals will further support long-term market growth.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Rashika, Senior Research Analyst, 6Wresearch, dairy-based drinkable yogurt dominates the market due to strong consumer trust in traditional dairy products, wide availability, and higher acceptance of probiotic benefits derived from milk-based formulations.
Flavored drinkable yogurt dominate the market due to its appeal to a broader consumer base, particularly children and young adults, fueled by taste variety and innovative flavor combinations.
Due to better product visibility, cold storage facilities, and availability of multiple brands under one roof, Supermarkets and hypermarkets will lead the distribution.
The report subsequently covers the market by following segments and subsegments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Drinkable Yogurt Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Drinkable Yogurt Market Revenues & Volume, 2022 & 2032F |
| 3.3 India Drinkable Yogurt Market - Industry Life Cycle |
| 3.4 India Drinkable Yogurt Market - Porter's Five Forces |
| 3.5 India Drinkable Yogurt Market Revenues & Volume Share, By Category, 2022 & 2032F |
| 3.6 India Drinkable Yogurt Market Revenues & Volume Share, By Type, 2022 & 2032F |
| 3.7 India Drinkable Yogurt Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 India Drinkable Yogurt Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing health consciousness among consumers leading to a preference for nutritious and probiotic-rich beverages like drinkable yogurt. |
| 4.2.2 Rising disposable incomes in India, allowing consumers to afford premium drinkable yogurt products. |
| 4.2.3 Growing awareness about the benefits of drinkable yogurt in improving gut health and digestion. |
| 4.3 Market Restraints |
| 4.3.1 Limited distribution channels for drinkable yogurt products, especially in rural areas, hindering market penetration. |
| 4.3.2 Competition from other dairy and non-dairy beverage options like milk, traditional yogurt, and plant-based alternatives. |
| 4.3.3 Price sensitivity among price-conscious consumers, affecting the adoption of higher-priced drinkable yogurt products. |
| 5 India Drinkable Yogurt Market Trends |
| 6 India Drinkable Yogurt Market, By Types |
| 6.1 India Drinkable Yogurt Market, By Category |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Drinkable Yogurt Market Revenues & Volume, By Category, 2022- 2032F |
| 6.1.3 India Drinkable Yogurt Market Revenues & Volume, By Dairy-based yogurt, 2022- 2032F |
| 6.1.4 India Drinkable Yogurt Market Revenues & Volume, By Non-dairy based yogurt, 2022- 2032F |
| 6.2 India Drinkable Yogurt Market, By Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Drinkable Yogurt Market Revenues & Volume, By Plain yogurt, 2022- 2032F |
| 6.2.3 India Drinkable Yogurt Market Revenues & Volume, By Flavored yogurt, 2022- 2032F |
| 6.3 India Drinkable Yogurt Market, By Distribution Channel |
| 6.3.1 Overview and Analysis |
| 6.3.2 India Drinkable Yogurt Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022- 2032F |
| 6.3.3 India Drinkable Yogurt Market Revenues & Volume, By Convenience Stores, 2022- 2032F |
| 6.3.4 India Drinkable Yogurt Market Revenues & Volume, By Specialty Stores, 2022- 2032F |
| 6.3.5 India Drinkable Yogurt Market Revenues & Volume, By Online Retailers, 2022- 2032F |
| 6.3.6 India Drinkable Yogurt Market Revenues & Volume, By Others, 2022- 2032F |
| 7 India Drinkable Yogurt Market Import-Export Trade Statistics |
| 7.1 India Drinkable Yogurt Market Export to Major Countries |
| 7.2 India Drinkable Yogurt Market Imports from Major Countries |
| 8 India Drinkable Yogurt Market Key Performance Indicators |
| 8.1 Consumer awareness and perception of the health benefits of drinkable yogurt. |
| 8.2 Number of new product launches and innovations in the drinkable yogurt segment. |
| 8.3 Growth in the number of retail outlets and online platforms offering drinkable yogurt products. |
| 8.4 Consumer engagement and loyalty towards drinkable yogurt brands through social media and other marketing channels. |
| 8.5 Adoption rate of drinkable yogurt among different age groups and demographics. |
| 9 India Drinkable Yogurt Market - Opportunity Assessment |
| 9.1 India Drinkable Yogurt Market Opportunity Assessment, By Category, 2022 & 2032F |
| 9.2 India Drinkable Yogurt Market Opportunity Assessment, By Type, 2022 & 2032F |
| 9.3 India Drinkable Yogurt Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 India Drinkable Yogurt Market - Competitive Landscape |
| 10.1 India Drinkable Yogurt Market Revenue Share, By Companies, 2025 |
| 10.2 India Drinkable Yogurt Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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