| Product Code: ETC7543017 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s import shipments of extruded snack food in 2024 saw a notable increase, with top exporting countries being Netherlands, USA, China, Spain, and the UK. The market showed moderate concentration with a Herfindahl-Hirschman Index (HHI) in 2024. The compound annual growth rate (CAGR) from 2020 to 2024 stood at 3.35%, indicating steady expansion. Moreover, the growth rate from 2023 to 2024 surged impressively by 20.26%, reflecting a growing demand for extruded snack food products in the Indian market.

The India Extruded Snack Food Market is experiencing significant growth due to changing consumer preferences, urbanization, and increasing disposable income levels. Extruded snack foods, such as chips, puffs, and sticks, are popular among Indian consumers for their convenience, variety of flavors, and affordable pricing. Manufacturers are focusing on developing innovative products with unique flavors and healthier ingredients to cater to the growing health-conscious segment. The market is highly competitive, with key players investing in marketing strategies, product diversification, and distribution channels to gain a competitive edge. Additionally, the increasing influence of western food culture and the rise of e-commerce platforms are further driving the growth of the extruded snack food market in India.
The India Extruded Snack Food Market is experiencing significant growth due to the increasing demand for convenient and ready-to-eat snacks among the rapidly growing urban population. Consumers are attracted to the wide variety of flavors, textures, and shapes offered by extruded snacks. Health-conscious consumers are also driving the market by seeking out healthier options such as whole grain and protein-enriched extruded snacks. Additionally, the rise of e-commerce platforms and online grocery shopping is providing new distribution channels for manufacturers to reach a wider audience. There are opportunities for companies to innovate and introduce new flavors, healthier ingredients, and sustainable packaging options to cater to the evolving preferences of Indian consumers in the extruded snack food market.
In the India Extruded Snack Food Market, several challenges are faced by manufacturers and retailers. One major challenge is the intense competition from both domestic and international brands, leading to price wars and pressure on profit margins. Additionally, fluctuations in raw material prices, especially for ingredients like corn, wheat, and rice, impact the overall production costs. Another challenge is the rapidly changing consumer preferences and demands for healthier snack options, forcing companies to innovate and reformulate their products. Furthermore, issues related to food safety and quality control regulations pose a challenge for players in the market to ensure compliance and maintain consumer trust. Overall, navigating through these challenges requires strategic planning, continuous innovation, and a deep understanding of market dynamics.
The India Extruded Snack Food Market is predominantly driven by factors such as changing consumer lifestyles, increasing disposable incomes, and a growing preference for convenient and ready-to-eat snacks. The busy urban population in India is increasingly seeking on-the-go snacking options, leading to a rise in demand for extruded snack foods. Additionally, the influence of Western food habits, urbanization, and the expanding young population are further fueling the market growth. Manufacturers are also innovating and introducing new flavors, healthier options, and packaging formats to attract consumers. The competitive pricing, aggressive marketing strategies, and widespread availability of these snacks through various distribution channels are also contributing to the market growth in India.
The India Extruded Snack Food Market is regulated by various government policies aimed at ensuring food safety and quality. The Food Safety and Standards Authority of India (FSSAI) governs the manufacturing, packaging, labeling, and distribution of extruded snack foods to protect consumer health. FSSAI regulations include guidelines on ingredients, additives, hygiene standards, and labeling requirements. Additionally, the government imposes taxes and import/export duties on raw materials and finished products, impacting the overall cost structure of the market. The Indian government also promotes domestic production through initiatives such as the Make in India campaign, which aims to boost local manufacturing and reduce dependency on imports, thereby supporting the growth of the extruded snack food industry in the country.
The India Extruded Snack Food Market is expected to experience steady growth in the coming years due to factors such as changing consumer preferences, increasing disposable income, and a growing urban population. The market is likely to be driven by the rising demand for convenient, on-the-go snack options that offer a balance of taste and nutrition. Additionally, the introduction of innovative flavors and healthier ingredient options is anticipated to attract a wider consumer base. With a focus on product diversification and marketing strategies that cater to evolving consumer needs, companies in the India Extruded Snack Food Market have the potential to capitalize on this growing trend and expand their market presence in the future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Extruded Snack Food Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Extruded Snack Food Market Revenues & Volume, 2021 & 2031F |
3.3 India Extruded Snack Food Market - Industry Life Cycle |
3.4 India Extruded Snack Food Market - Porter's Five Forces |
3.5 India Extruded Snack Food Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Extruded Snack Food Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Extruded Snack Food Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing consumer lifestyles leading to higher demand for convenient snacking options. |
4.2.2 Growing urbanization and busy schedules driving the need for on-the-go snack solutions. |
4.2.3 Rising awareness about health and wellness, prompting a shift towards healthier extruded snack options. |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs. |
4.3.2 Intense competition in the market leading to price wars and pressure on profit margins. |
4.3.3 Changing consumer preferences and demand for diverse snack options posing a challenge for market penetration. |
5 India Extruded Snack Food Market Trends |
6 India Extruded Snack Food Market, By Types |
6.1 India Extruded Snack Food Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Extruded Snack Food Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Extruded Snack Food Market Revenues & Volume, By Potato, 2021- 2031F |
6.1.4 India Extruded Snack Food Market Revenues & Volume, By Corn, 2021- 2031F |
6.1.5 India Extruded Snack Food Market Revenues & Volume, By Rice, 2021- 2031F |
6.1.6 India Extruded Snack Food Market Revenues & Volume, By Tapioca, 2021- 2031F |
6.1.7 India Extruded Snack Food Market Revenues & Volume, By Mixed Grains, 2021- 2031F |
6.1.8 India Extruded Snack Food Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Extruded Snack Food Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Extruded Snack Food Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 India Extruded Snack Food Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 India Extruded Snack Food Market Revenues & Volume, By Specialty Food Stores, 2021- 2031F |
6.2.5 India Extruded Snack Food Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.6 India Extruded Snack Food Market Revenues & Volume, By Others, 2021- 2031F |
7 India Extruded Snack Food Market Import-Export Trade Statistics |
7.1 India Extruded Snack Food Market Export to Major Countries |
7.2 India Extruded Snack Food Market Imports from Major Countries |
8 India Extruded Snack Food Market Key Performance Indicators |
8.1 Consumer engagement metrics like social media interactions, reviews, and brand mentions. |
8.2 Product innovation rate measuring the frequency of new product launches and their success in the market. |
8.3 Distribution network expansion tracking the increase in the number of retail outlets and online platforms stocking extruded snack products. |
9 India Extruded Snack Food Market - Opportunity Assessment |
9.1 India Extruded Snack Food Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Extruded Snack Food Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Extruded Snack Food Market - Competitive Landscape |
10.1 India Extruded Snack Food Market Revenue Share, By Companies, 2024 |
10.2 India Extruded Snack Food Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |