| Product Code: ETC7543079 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s face makeup import shipments in 2024 continued to see a high level of concentration, with key exporting countries being China, Germany, Italy, USA, and Belgium. The Herfindahl-Hirschman Index (HHI) remained at a notable level, indicating the dominance of these top exporting nations in the Indian market. The compound annual growth rate (CAGR) from 2020 to 2024 was impressive at 19.41%, showcasing a strong upward trajectory in face makeup imports. Furthermore, the growth rate from 2023 to 2024 stood at 1.67%, indicating a steady expansion in the market during that period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Face Makeup Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Face Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 India Face Makeup Market - Industry Life Cycle |
3.4 India Face Makeup Market - Porter's Five Forces |
3.5 India Face Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Face Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Face Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Indian population leading to higher spending on beauty and personal care products. |
4.2.2 Growing influence of social media platforms and beauty influencers in promoting face makeup trends. |
4.2.3 Rising awareness about skincare and beauty routines among Indian consumers. |
4.3 Market Restraints |
4.3.1 Limited availability of premium face makeup brands and products in the Indian market. |
4.3.2 Pricing pressure due to the presence of a wide range of affordable face makeup options. |
4.3.3 Cultural factors and traditional beauty standards impacting the adoption of certain face makeup products. |
5 India Face Makeup Market Trends |
6 India Face Makeup Market, By Types |
6.1 India Face Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Face Makeup Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Face Makeup Market Revenues & Volume, By Sheet Mask, 2021- 2031F |
6.1.4 India Face Makeup Market Revenues & Volume, By Clay Mask, 2021- 2031F |
6.1.5 India Face Makeup Market Revenues & Volume, By Peel-off Mask, 2021- 2031F |
6.1.6 India Face Makeup Market Revenues & Volume, By Cream Mask, 2021- 2031F |
6.2 India Face Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Face Makeup Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.3 India Face Makeup Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 India Face Makeup Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.2.5 India Face Makeup Market Revenues & Volume, By Other, 2021- 2031F |
7 India Face Makeup Market Import-Export Trade Statistics |
7.1 India Face Makeup Market Export to Major Countries |
7.2 India Face Makeup Market Imports from Major Countries |
8 India Face Makeup Market Key Performance Indicators |
8.1 Social media engagement metrics such as likes, shares, and comments on face makeup content. |
8.2 Number of new product launches and innovations in the face makeup segment in India. |
8.3 Growth in the number of beauty and cosmetics stores or online platforms offering face makeup products in India. |
9 India Face Makeup Market - Opportunity Assessment |
9.1 India Face Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Face Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Face Makeup Market - Competitive Landscape |
10.1 India Face Makeup Market Revenue Share, By Companies, 2024 |
10.2 India Face Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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