Product Code: ETC010544 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India feminine hygiene market import shipment demonstrated robust growth with a significant CAGR from 2020 to 2024. Notably, the growth rate spiked between 2023 and 2024, indicating accelerating momentum. The market clearly expanded rapidly over the period, showcasing a strong upward trend.
The India feminine hygiene market is expected to witness a healthy growth rate over the forecast period of 2025-2031. This can be attributed to various factors such as increased acceptance and awareness among women about menstrual health, rising disposable incomes, increasing population of working women, and growing demand for convenience products. The availability of innovative products across all price points has also created opportunities for new entrants in the market.
1) Growing Awareness About Menstrual Health: There has been an increase in awareness among consumers about menstrual health and personal hygiene due to campaigns run by NGOs and government initiatives. This is expected to drive the growth of the Indian feminine hygiene market over 2025-2031.
2) Increasing Disposable Income & Population Of Working Women: Rising disposable income levels have enabled consumers to purchase more premium quality products thus driving up demand for better quality feminine hygiene products like sanitary napkins, tampons etc., which are generally more expensive than traditional alternatives like cloth pads or paper towels used during menstruation cycles. In addition, increasing population of working women who need convenient options for managing their periods is further fuelling growth in this segment.
3) Availability Of Innovative Products At All Price Points: The availability of innovative products at all price points has enabled manufacturers to cater to different consumer segments according them with flexibility when it comes to product selection based on budget constraints or other preferences they may have related with usage or features offered by particular brands/products.
1) High Cost Of Premium Quality Products : Despite rising disposable incomes amongst Indian consumers there exists a large section that still belong under lower socio economic strata where purchasing power remains low leading them not being able afford luxury items like high end sanitary napkins even if they recognize its benefits due cost factor associated with these kind of goods coupled with taxes applicable on them making access difficult task especially from rural areas where distribution network isn?t as well established yet compared urban counterparts.
2) Lack Of Proper Awareness & Education Around Menstrual Hygiene Management : Even though there?s been some amount progress made terms creating awareness around menstrual health management ,inadequate knowledge still persists particularly amongst rural populations limiting penetration level hygienic protection solutions available within segment . Additionally cultural taboos attached topics pertaining female anatomy further complicate matter deterring potential customers away from using conventional modern day offerings .
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Feminine Hygiene Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Feminine Hygiene Market Revenues & Volume, 2021 & 2031F |
3.3 India Feminine Hygiene Market - Industry Life Cycle |
3.4 India Feminine Hygiene Market - Porter's Five Forces |
3.5 India Feminine Hygiene Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 India Feminine Hygiene Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Feminine Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about feminine hygiene and health among women in India |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growing urbanization and influence of Western lifestyle trends |
4.2.4 Government initiatives to promote menstrual hygiene management |
4.2.5 Innovation in product offerings and packaging design to cater to diverse consumer preferences |
4.3 Market Restraints |
4.3.1 Cultural taboos and stigma associated with discussing feminine hygiene openly |
4.3.2 Price sensitivity among a significant portion of the population, limiting adoption of premium products |
4.3.3 Lack of proper sanitation facilities in rural areas impacting usage of feminine hygiene products |
4.3.4 Limited access to quality products in remote areas |
4.3.5 Competition from traditional practices and alternative products like cloth pads |
5 India Feminine Hygiene Market Trends |
6 India Feminine Hygiene Market, By Types |
6.1 India Feminine Hygiene Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 India Feminine Hygiene Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 India Feminine Hygiene Market Revenues & Volume, By Sanitary Napkins/Pads, 2021-2031F |
6.1.4 India Feminine Hygiene Market Revenues & Volume, By Tampons, 2021-2031F |
6.1.5 India Feminine Hygiene Market Revenues & Volume, By Menstrual Cups, 2021-2031F |
6.1.6 India Feminine Hygiene Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Feminine Hygiene Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Feminine Hygiene Market Revenues & Volume, By Hypermarkets/Supermarket, 2021-2031F |
6.2.3 India Feminine Hygiene Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 India Feminine Hygiene Market Revenues & Volume, By Drug Stores/Pharmacies, 2021-2031F |
6.2.5 India Feminine Hygiene Market Revenues & Volume, By Others, 2021-2031F |
7 India Feminine Hygiene Market Import-Export Trade Statistics |
7.1 India Feminine Hygiene Market Export to Major Countries |
7.2 India Feminine Hygiene Market Imports from Major Countries |
8 India Feminine Hygiene Market Key Performance Indicators |
8.1 Percentage increase in online sales of feminine hygiene products |
8.2 Number of educational campaigns and workshops conducted on menstrual hygiene awareness |
8.3 Growth in demand for eco-friendly and sustainable feminine hygiene products |
8.4 Number of new product launches and innovations in the market |
8.5 Increase in the number of retail outlets stocking a wide variety of feminine hygiene products |
9 India Feminine Hygiene Market - Opportunity Assessment |
9.1 India Feminine Hygiene Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 India Feminine Hygiene Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Feminine Hygiene Market - Competitive Landscape |
10.1 India Feminine Hygiene Market Revenue Share, By Companies, 2024 |
10.2 India Feminine Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |