| Product Code: ETC230004 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s games and puzzles import market continued to thrive in 2024, with top exporting countries being China, Indonesia, Czechia, Sri Lanka, and Malaysia. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 45.3% from 2020 to 2024 showcases significant expansion. The growth rate of 10.46% from 2023 to 2024 reflects sustained momentum in the industry, making it an exciting sector to watch for continued development and innovation.

The games and puzzles market in India is a dynamic segment of the entertainment industry. With the rise of digital gaming and e-sports, traditional board games and puzzles are still a popular pastime among families and individuals. The market caters to a wide audience, offering options ranging from traditional board games to innovative puzzles and digital games. Social interaction, cognitive development, and recreational enjoyment are the key drivers behind the steady demand in this market.
The games and puzzles market in India is seeing a surge in demand, primarily driven by the growing interest in indoor entertainment. Factors such as the COVID-19 pandemic and the resulting lockdowns have made people more inclined to indoor activities. Educational games and puzzles are in demand as parents seek to combine entertainment with learning for their children. The market is also buoyed by the ease of access to digital games and puzzles, which cater to a tech-savvy population. Additionally, board games and traditional puzzles hold their charm as social activities, making them a popular choice for family gatherings and social interactions.
The India games and puzzles market is challenged by the digital age, with video games and online entertainment diverting the attention of consumers, especially the younger generation. Adapting to changing preferences and creating unique, engaging game and puzzle experiences is crucial to maintaining relevance in the market.
The COVID-19 outbreak significantly influenced the games and puzzles market in India. With lockdowns and social distancing measures in place, there was a surge in demand for indoor entertainment options. Board games, puzzles, and other indoor games witnessed a notable uptick in sales as families and individuals sought activities to pass the time at home. The shift to online platforms and e-commerce channels further boosted sales, allowing access to a wider range of games. The market dynamics shifted towards digital games, mobile gaming apps, and virtual puzzles, reflecting a growing preference for interactive and digital forms of entertainment. Despite initial supply chain disruptions, the market adapted to online retailing, and manufacturers concentrated on meeting the increased demand for home-based gaming solutions.
The India games and puzzles market features a variety of key players who contribute to the growth of the gaming and puzzles industry in the country. Prominent companies like Mattel Inc., Funskool (India) Ltd., Hasbro Inc., and Ravensburger AG are well-established names in this market. They offer a diverse range of games and puzzles designed to entertain and educate individuals of all ages. These companies continuously innovate and introduce new products to cater to the evolving preferences of India consumers, making them essential players in the gaming and puzzles sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Games and Puzzles Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Games and Puzzles Market Revenues & Volume, 2021 & 2031F |
3.3 India Games and Puzzles Market - Industry Life Cycle |
3.4 India Games and Puzzles Market - Porter's Five Forces |
3.5 India Games and Puzzles Market Revenues & Volume Share, By Licensing, 2021 & 2031F |
3.6 India Games and Puzzles Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 India Games and Puzzles Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 India Games and Puzzles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing penetration of smartphones and internet connectivity in India, leading to higher accessibility to online games and puzzles. |
4.2.2 Growing popularity of educational games and puzzles to enhance cognitive skills among children and adults. |
4.2.3 Rising disposable income levels in India, allowing consumers to spend more on leisure activities like games and puzzles. |
4.3 Market Restraints |
4.3.1 Strong competition from international game developers and puzzle manufacturers, impacting the market share of local players. |
4.3.2 Lack of awareness and infrastructure in rural areas hindering the adoption of games and puzzles. |
4.3.3 Challenges related to piracy and intellectual property rights protection in the Indian market. |
5 India Games and Puzzles Market Trends |
6 India Games and Puzzles Market, By Types |
6.1 India Games and Puzzles Market, By Licensing |
6.1.1 Overview and Analysis |
6.1.2 India Games and Puzzles Market Revenues & Volume, By Licensing, 2021-2031F |
6.1.3 India Games and Puzzles Market Revenues & Volume, By Licensed, 2021-2031F |
6.1.4 India Games and Puzzles Market Revenues & Volume, By Non-licensed, 2021-2031F |
6.2 India Games and Puzzles Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Games and Puzzles Market Revenues & Volume, By E-commerce, 2021-2031F |
6.2.3 India Games and Puzzles Market Revenues & Volume, By Brick & Mortar, 2021-2031F |
6.3 India Games and Puzzles Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 India Games and Puzzles Market Revenues & Volume, By Games, 2021-2031F |
6.3.3 India Games and Puzzles Market Revenues & Volume, By Puzzles, 2021-2031F |
7 India Games and Puzzles Market Import-Export Trade Statistics |
7.1 India Games and Puzzles Market Export to Major Countries |
7.2 India Games and Puzzles Market Imports from Major Countries |
8 India Games and Puzzles Market Key Performance Indicators |
8.1 Average session duration per user on gaming apps. |
8.2 Number of downloads for educational games and puzzles. |
8.3 Engagement rate on social media platforms for gaming companies. |
8.4 Percentage of revenue invested in research and development for innovative game development. |
8.5 Customer satisfaction score for games and puzzles. |
9 India Games and Puzzles Market - Opportunity Assessment |
9.1 India Games and Puzzles Market Opportunity Assessment, By Licensing, 2021 & 2031F |
9.2 India Games and Puzzles Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 India Games and Puzzles Market Opportunity Assessment, By Type, 2021 & 2031F |
10 India Games and Puzzles Market - Competitive Landscape |
10.1 India Games and Puzzles Market Revenue Share, By Companies, 2024 |
10.2 India Games and Puzzles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |