Product Code: ETC047164 | Publication Date: Jun 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India greetings cards market import shipments experienced a notable decline with a CAGR of -8.3% from 2020 to 2024. The growth rate plummeted by 57.9% between 2023 and 2024, indicating a significant contraction in market size. The market exhibited a stark slowdown, suggesting a challenging period for the industry.
India is the world?s second largest greeting cards market. Greeting cards are gaining immense popularity in India due to increasing awareness about their significance as a gift-giving tradition. This has resulted in more people opting for these cards to convey special messages or express feelings of love and care towards one another. The market for greeting cards is witnessing high growth, owing to increased demand from consumers for specially designed and customized products, especially during festive occasions like Diwali, Valentine`s Day and Raksha Bandhan. Moreover, rising disposable income of middle class households has also contributed significantly to the growth of this sector over the years.
Rising Occasions & Festivals: As mentioned earlier, festivals are an important factor driving the growth of India?s greetings card industry. With major festivals such as Diwali being celebrated on a yearly basis there has been an increase in purchasing power by individuals opting to buy various types of greetings cards for gifts/occasions which have driven up sales volumes within this sector considerably over recent years. Social Media Platforms & Smartphones: The emergence of social media platforms such as Facebook, Twitter etc., along with smartphones have revolutionized communication techniques between people across different geographical regions thereby creating massive opportunities for companies involved in manufacturing and sale of greeting cards through online medium .This makes it easier than ever before to share images/messages via email /instant messaging apps making them increasingly popular among users due mainly its convenience aspect accompanying it thereby leading rise in overall sales figures being generated within this segment.
) Lack Of Innovations In Products & Designs : While there have been some developments made when it comes to product design , many customers still prefer traditional designs or styles that can be found easily at local stores . Therefore , lack adequate innovation when it comes product design remains one key challenge faced by players within Indian Greetings Card Market . High Prices For Specialty Cards : Another issue faced by manufacturers is that fact that specialty / customised variety usually come at higher prices compared normal ones available off -the-shelf making them less attractive option amongst cost conscious buyers looking good value items.
Some of the prominent players operating within Indian Greetings Cards Market include Hallmark (USA), Blue Sky (Australia), Itsy Bitsy (India), Ferns n Petals(India ), Archies Limited(India )etc
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Greetings Cards Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Greetings Cards Market Revenues & Volume, 2021 & 2031F |
3.3 India Greetings Cards Market - Industry Life Cycle |
3.4 India Greetings Cards Market - Porter's Five Forces |
3.5 India Greetings Cards Market Revenues & Volume Share, By Types, 2021 & 2031F |
3.6 India Greetings Cards Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 India Greetings Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in India, leading to higher spending on discretionary items like greetings cards. |
4.2.2 Growing trend of personalization and customization in greetings cards, attracting more consumers to purchase them. |
4.2.3 Rising adoption of online shopping platforms and e-commerce channels, providing easier access to a wide variety of greetings cards for customers. |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media greetings, impacting the demand for traditional paper-based greetings cards. |
4.3.2 Fluctuations in raw material prices, such as paper and printing materials, affecting the production costs of greetings cards. |
4.3.3 Seasonal nature of the greetings cards market, with peak demand during festivals and special occasions, leading to fluctuating sales throughout the year. |
5 India Greetings Cards Market Trends |
6 India Greetings Cards Market, By Types |
6.1 India Greetings Cards Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 India Greetings Cards Market Revenues & Volume, By Types, 2021-2031F |
6.1.3 India Greetings Cards Market Revenues & Volume, By Seasonal Greeting Cards, 2021-2031F |
6.1.4 India Greetings Cards Market Revenues & Volume, By Everyday Greeting Cards, 2021-2031F |
6.2 India Greetings Cards Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 India Greetings Cards Market Revenues & Volume, By Business Cards, 2021-2031F |
6.2.3 India Greetings Cards Market Revenues & Volume, By Personal Cards, 2021-2031F |
7 India Greetings Cards Market Import-Export Trade Statistics |
7.1 India Greetings Cards Market Export to Major Countries |
7.2 India Greetings Cards Market Imports from Major Countries |
8 India Greetings Cards Market Key Performance Indicators |
8.1 Average order value (AOV) of greetings cards purchased, indicating the willingness of customers to spend on premium or personalized cards. |
8.2 Customer retention rate, measuring the percentage of customers who make repeat purchases of greetings cards, reflecting brand loyalty and satisfaction. |
8.3 Conversion rate from website visits to actual greetings card purchases, showing the effectiveness of online platforms in driving sales and customer engagement. |
9 India Greetings Cards Market - Opportunity Assessment |
9.1 India Greetings Cards Market Opportunity Assessment, By Types, 2021 & 2031F |
9.2 India Greetings Cards Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 India Greetings Cards Market - Competitive Landscape |
10.1 India Greetings Cards Market Revenue Share, By Companies, 2024 |
10.2 India Greetings Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |