Product Code: ETC12408270 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The India hair styling products market import shipments showcased a robust growth trend from 2020 to 2024, with a notable CAGR of 26.8%. However, there was a significant decline in the growth rate between 2023 and 2024, indicating a slowdown in the market expansion momentum. Despite the dip in growth rate, the overall trend suggests a positive trajectory with some stabilization towards the end of the period.
The hair styling products market in India is experiencing significant growth driven by factors such as increasing disposable income, changing lifestyle trends, and a growing focus on personal grooming. The market offers a wide range of products including hair gels, waxes, sprays, serums, and creams catering to diverse consumer preferences and needs. Key players in the market are introducing innovative and customized products to meet the rising demand for quality hair styling solutions. The market is also witnessing a shift towards natural and organic products as consumers become more conscious of the ingredients used in their hair care products. With a large young population and a booming beauty and personal care industry, the hair styling products market in India is poised for continued expansion and offers lucrative opportunities for both domestic and international brands.
The hair styling products market in India is witnessing several key trends. Firstly, there is a growing demand for natural and organic hair styling products as consumers become more conscious of ingredients and sustainability. Secondly, the rise of social media influencers and beauty bloggers has significantly influenced consumer preferences, leading to a surge in the popularity of innovative styling tools and techniques. Additionally, there is a shift towards multi-functional products that offer benefits such as heat protection, frizz control, and UV protection. Furthermore, the increasing urbanization and changing lifestyles in India are driving the adoption of professional salon-quality products for at-home use. Overall, the market is evolving towards personalized, high-performance products that cater to diverse consumer needs and preferences.
In the India hair styling products market, some challenges faced include increased competition from both domestic and international brands, price sensitivity among consumers, lack of awareness about the benefits of using hair styling products, and the presence of counterfeit products in the market. Additionally, changing consumer preferences and trends, regulatory issues related to product safety and labeling, and distribution challenges in reaching rural areas also pose hurdles for companies operating in this sector. To succeed in this competitive market, companies need to invest in marketing strategies to educate consumers, offer innovative and high-quality products at competitive prices, establish strong distribution networks, and adapt quickly to changing market dynamics and consumer preferences.
The India hair styling products market presents several investment opportunities due to the increasing focus on personal grooming and beauty trends among the population. Key areas for investment include the growing demand for professional salon-quality products, eco-friendly and natural ingredient-based styling products, and innovative hair styling tools and accessories. With a rising middle-class population, increasing disposable income, and a growing awareness of global beauty trends, there is a significant market potential for high-quality and affordable hair styling products in India. Investing in brand development, distribution channels, and marketing strategies to target specific consumer segments such as millennials and working professionals can help capitalize on this expanding market. Additionally, exploring partnerships with local salons and beauty influencers can further enhance market penetration and brand visibility in the competitive hair styling products industry in India.
The Indian government does not have specific policies targeting the hair styling products market. However, the industry is subject to general regulations and standards set by the Food Safety and Standards Authority of India (FSSAI) for product quality and safety. Import regulations and tariffs imposed by the government also impact the market by influencing the cost and availability of imported hair styling products. Additionally, the Goods and Services Tax (GST) regime introduced in 2017 has standardized tax rates across India, affecting the pricing and competitiveness of hair styling products. Overall, while there are no direct policies focused on the hair styling products market, various government regulations and taxation measures indirectly shape the operating environment for businesses in this sector.
The future outlook for the India hair styling products market appears highly promising, driven by a growing focus on personal grooming and increasing disposable income among consumers. The market is expected to witness significant growth due to a rising demand for innovative and premium hair styling products, fueled by changing fashion trends and a desire for professional salon-like results at home. Additionally, the influence of social media and celebrity endorsements is expected to further boost market growth as consumers seek to emulate popular styles and looks. With a large young population increasingly inclined towards experimenting with their hair, the market is likely to see a surge in demand for a wide range of products such as hair gels, waxes, serums, and styling tools. Overall, the India hair styling products market is poised for substantial expansion in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Hair styling Products Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Hair styling Products Market Revenues & Volume, 2021 & 2031F |
3.3 India Hair styling Products Market - Industry Life Cycle |
3.4 India Hair styling Products Market - Porter's Five Forces |
3.5 India Hair styling Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Hair styling Products Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 India Hair styling Products Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 India Hair styling Products Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 India Hair styling Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Hair styling Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in India, leading to higher spending on personal grooming products like hair styling products. |
4.2.2 Influence of social media platforms and celebrity endorsements promoting various hair styling products, driving consumer awareness and demand. |
4.2.3 Growing urbanization and changing lifestyle preferences among the Indian population, leading to a higher inclination towards using hair styling products. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit or low-quality hair styling products in the market, impacting consumer trust and hindering the growth of the sector. |
4.3.2 Price sensitivity among certain consumer segments in India, limiting the adoption of premium or high-priced hair styling products. |
4.3.3 Lack of proper regulations and standards in the hair styling products market, resulting in quality concerns among consumers. |
5 India Hair styling Products Market Trends |
6 India Hair styling Products Market, By Types |
6.1 India Hair styling Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Hair styling Products Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India Hair styling Products Market Revenues & Volume, By Hair Gel, 2021 - 2031F |
6.1.4 India Hair styling Products Market Revenues & Volume, By Hair Wax, 2021 - 2031F |
6.1.5 India Hair styling Products Market Revenues & Volume, By Hair Spray, 2021 - 2031F |
6.1.6 India Hair styling Products Market Revenues & Volume, By Hair Mousse, 2021 - 2031F |
6.1.7 India Hair styling Products Market Revenues & Volume, By Pomades, 2021 - 2031F |
6.2 India Hair styling Products Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 India Hair styling Products Market Revenues & Volume, By Alcohol-Free, 2021 - 2031F |
6.2.3 India Hair styling Products Market Revenues & Volume, By Natural Oils-Based, 2021 - 2031F |
6.2.4 India Hair styling Products Market Revenues & Volume, By Aerosol-Free, 2021 - 2031F |
6.2.5 India Hair styling Products Market Revenues & Volume, By Organic, 2021 - 2031F |
6.2.6 India Hair styling Products Market Revenues & Volume, By Water-Based, 2021 - 2031F |
6.3 India Hair styling Products Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Hair styling Products Market Revenues & Volume, By Texturizing, 2021 - 2031F |
6.3.3 India Hair styling Products Market Revenues & Volume, By Volumizing, 2021 - 2031F |
6.3.4 India Hair styling Products Market Revenues & Volume, By Curl Enhancing, 2021 - 2031F |
6.3.5 India Hair styling Products Market Revenues & Volume, By Frizz Control, 2021 - 2031F |
6.3.6 India Hair styling Products Market Revenues & Volume, By Shine Boosting, 2021 - 2031F |
6.4 India Hair styling Products Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 India Hair styling Products Market Revenues & Volume, By Women, 2021 - 2031F |
6.4.3 India Hair styling Products Market Revenues & Volume, By Men, 2021 - 2031F |
6.4.4 India Hair styling Products Market Revenues & Volume, By Professionals, 2021 - 2031F |
6.4.5 India Hair styling Products Market Revenues & Volume, By Children, 2021 - 2031F |
6.4.6 India Hair styling Products Market Revenues & Volume, By Home Users, 2021 - 2031F |
6.5 India Hair styling Products Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 India Hair styling Products Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.3 India Hair styling Products Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.5.4 India Hair styling Products Market Revenues & Volume, By Salons, 2021 - 2031F |
6.5.5 India Hair styling Products Market Revenues & Volume, By Beauty Supply Shops, 2021 - 2031F |
6.5.6 India Hair styling Products Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
7 India Hair styling Products Market Import-Export Trade Statistics |
7.1 India Hair styling Products Market Export to Major Countries |
7.2 India Hair styling Products Market Imports from Major Countries |
8 India Hair styling Products Market Key Performance Indicators |
8.1 Number of new product launches in the India hair styling products market, indicating innovation and market growth. |
8.2 Social media engagement metrics such as likes, shares, and comments on posts related to hair styling products, reflecting consumer interest and demand. |
8.3 Consumer satisfaction scores and reviews for various hair styling products, providing insights into product performance and market acceptance. |
9 India Hair styling Products Market - Opportunity Assessment |
9.1 India Hair styling Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Hair styling Products Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 India Hair styling Products Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 India Hair styling Products Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 India Hair styling Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Hair styling Products Market - Competitive Landscape |
10.1 India Hair styling Products Market Revenue Share, By Companies, 2024 |
10.2 India Hair styling Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |