| Product Code: ETC252924 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s hairbrush import market continued to see strong growth in 2024, with top exporting countries being China, USA, South Korea, Indonesia, and Thailand. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), remained very high, indicating a competitive landscape dominated by a few key players. The impressive compound annual growth rate (CAGR) of 22.95% from 2020 to 2024 highlights the increasing demand for hairbrushes in India. Moreover, the growth rate of 12.64% from 2023 to 2024 indicates sustained momentum in the market, offering lucrative opportunities for both domestic and international suppliers.

The India hairbrush market has been growing steadily as personal grooming and hygiene gain importance among consumers. Hairbrushes are essential tools in daily grooming routines, and as people become more conscious of their appearance, the demand for various types of hairbrushes has increased. The market offers a wide range of brushes designed for different hair types and styling needs. Furthermore, innovation in materials and technologies has contributed to the market`s growth, offering features like heat resistance and anti-static properties.
The India hairbrush market is witnessing growth owing to the increasing awareness of personal grooming and hair care. Consumers are becoming more conscious about maintaining healthy and well-styled hair, which has led to a surge in the demand for a variety of hairbrushes. The market is also influenced by changing fashion trends and the rise in the number of beauty salons and spas across the country. Additionally, innovations in materials and technologies for hairbrushes are contributing to the market`s expansion.
The India hairbrush market grapples with challenges related to changing consumer preferences and increased competition. Consumer demands for innovative and specialized hairbrushes create pressure on manufacturers to constantly develop and introduce new products. Maintaining quality and design standards while keeping production costs in check is another challenge. Market saturation, with numerous players in the market, makes it difficult for new entrants to gain a foothold. Additionally, counterfeit and low-quality products flood the market, damaging the reputation of established brands. Maintaining strict quality control and differentiating from competitors is essential in this highly competitive market.
The India hairbrush market faced challenges during the COVID-19 pandemic as personal grooming routines were affected by lockdowns and social distancing measures. People reduced their spending on non-essential items, and the demand for hairbrushes declined. However, with the easing of restrictions and the resumption of social events and gatherings, the hairbrush market is expected to rebound as people invest in personal grooming products.
In the highly competitive India Hairbrush Market, a few key players stand out as major contributors to the industry`s growth. Brands like Vega, Kent, Roots, and Tangle Teezer have established a strong presence with their wide range of hairbrush products. These companies are renowned for their innovation in brush design, materials, and technology, catering to the diverse needs and preferences of consumers in India. Vega, for instance, offers a variety of brushes, from detangling brushes to round brushes, while Kent is known for its quality handmade brushes. The competition among these key players in the market has led to a continuous improvement in product offerings, ensuring that consumers have access to high-quality hairbrushes that promote hair health and styling.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Hairbrush Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Hairbrush Market Revenues & Volume, 2021 & 2031F |
3.3 India Hairbrush Market - Industry Life Cycle |
3.4 India Hairbrush Market - Porter's Five Forces |
3.5 India Hairbrush Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Hairbrush Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Hairbrush Market Revenues & Volume Share, By Users, 2021 & 2031F |
3.8 India Hairbrush Market Revenues & Volume Share, By Mode of sale, 2021 & 2031F |
4 India Hairbrush Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal grooming and hygiene in India |
4.2.2 Growing disposable income leading to higher spending on beauty and personal care products |
4.2.3 Rising urbanization and changing lifestyle trends favoring grooming products like hairbrushes |
4.3 Market Restraints |
4.3.1 Competition from alternative hair grooming products like combs, hair straighteners, and hair styling tools |
4.3.2 Price sensitivity among price-conscious consumers in certain segments |
4.3.3 Impact of economic fluctuations on consumer spending habits |
5 India Hairbrush Market Trends |
6 India Hairbrush Market, By Types |
6.1 India Hairbrush Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Hairbrush Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Hairbrush Market Revenues & Volume, By Round Brush, 2021-2031F |
6.1.4 India Hairbrush Market Revenues & Volume, By Vent Brush, 2021-2031F |
6.1.5 India Hairbrush Market Revenues & Volume, By Cushion Brush, 2021-2031F |
6.1.6 India Hairbrush Market Revenues & Volume, By Paddle Brush, 2021-2031F |
6.1.7 India Hairbrush Market Revenues & Volume, By Detangling Brush, 2021-2031F |
6.1.8 India Hairbrush Market Revenues & Volume, By Boar Bristle Brush, 2021-2031F |
6.2 India Hairbrush Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Hairbrush Market Revenues & Volume, By Personal, 2021-2031F |
6.2.3 India Hairbrush Market Revenues & Volume, By Professional, 2021-2031F |
6.3 India Hairbrush Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 India Hairbrush Market Revenues & Volume, By Adults, 2021-2031F |
6.3.3 India Hairbrush Market Revenues & Volume, By Children, 2021-2031F |
6.3.4 India Hairbrush Market Revenues & Volume, By Animals, 2021-2031F |
6.4 India Hairbrush Market, By Mode of sale |
6.4.1 Overview and Analysis |
6.4.2 India Hairbrush Market Revenues & Volume, By Retail, 2021-2031F |
6.4.3 India Hairbrush Market Revenues & Volume, By Online, 2021-2031F |
7 India Hairbrush Market Import-Export Trade Statistics |
7.1 India Hairbrush Market Export to Major Countries |
7.2 India Hairbrush Market Imports from Major Countries |
8 India Hairbrush Market Key Performance Indicators |
8.1 Average selling price (ASP) of hairbrushes in the market |
8.2 Number of new product launches and innovations in the hairbrush segment |
8.3 Consumer satisfaction and repeat purchase rate for different hairbrush brands |
8.4 Adoption rate of eco-friendly and sustainable hairbrush options in the market |
8.5 Social media engagement and influencer partnerships for hairbrush brands |
9 India Hairbrush Market - Opportunity Assessment |
9.1 India Hairbrush Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Hairbrush Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Hairbrush Market Opportunity Assessment, By Users, 2021 & 2031F |
9.4 India Hairbrush Market Opportunity Assessment, By Mode of sale, 2021 & 2031F |
10 India Hairbrush Market - Competitive Landscape |
10.1 India Hairbrush Market Revenue Share, By Companies, 2024 |
10.2 India Hairbrush Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |