India Handicrafts Market (2025-2029) | Companies, Value, Trends, Growth, Size, Industry, Analysis, Revenue, Outlook, Forecast & Share

 India Handicrafts Market Highlights

Topics Covered in the India Handicrafts Market Report

India Handicrafts Market report thoroughly covers the market by product type, distribution channel, and end-users. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.

India Handicrafts Market Synopsis

India handicrafts market has taken a complete turnaround and is going to put India on the world map of handicrafts. Today India is the main supplier of handicraft products in the world due to its beautiful and creative craftsmanship, which is supported by the rising global eco-friendliness and sustainability trends. Moreover, the attraction of urbanization and new ideas on designing interiors have created a demand for both residential and commercial spaces. The blend of modernity with traditional has made it attractive to the youth thus, the market is getting expanded.

Evaluation of Growth Drivers in the India Handicrafts Market

Below mentioned some growth drivers and their impact on market dynamics:

The India Handicrafts Market is expected to grow robustly at a CAGR of 4.25% during the forecast period of 2025-2029. The market benefits from India’s cultural heritage and skilled craftsmanship, making Indian handicrafts globally competitive. Increasing awareness of sustainable living and the demand for aesthetic home décor items among urban consumers is strengthening domestic consumption. Moreover, global interest in handmade and fair-trade products, combined with government-led export assistance, is creating new opportunities for artisans and manufacturers.

Evaluation of Restraints in the India Handicrafts Market

Below mentioned are some major restraints and their influence on market dynamics:

India Handicrafts Market Challenges

The market faces several challenges, including limited access to global supply chains for rural artisans and inadequate standardization in product quality. Competition from machine-made and mass-produced goods often reduces the perceived value of traditional crafts. Additionally, middlemen in the distribution process limit the direct income of artisans, and fluctuating raw material prices pose financial strain. The lack of design innovation and digital marketing skills among small-scale producers also restricts their international market reach.

India Handicrafts Market Trends

The India Handicrafts Market growth  in India is on the rise, due to these trends:

• Digitalization of Handicrafts: The rise of the digital platform has made it possible for artisans to sell their products directly to consumers all around the world through e-commerce.
• Fusion of Modern and Traditional Designs: Urban consumers and international buyers are attracted by the modern interpretations of traditional handicrafts.
• Sustainable Production Practices: The use of green materials and processes has helped Indian crafts to become more marketable.
• Women Empowerment Through Handicrafts: Training programs run by NGOs and the government in villages are providing skills for women in the countryside, which leads them to generate self-employment.
• Corporate Gifting Trend: The practice of using handmade crafts as corporate gifts is a major factor to expand market demand in the business sector.

Investment Opportunities in the India Handicrafts Industry

Investment Opportunities in the India Handicrafts Industry are as follows:

• Export Expansion Units: Exporting channels must be opened in the important Indian states of Rajasthan and Uttar Pradesh to facilitate international trade.
• Digital Marketplaces for Artisans: To encourage artisans and promote direct sales, create e-commerce platforms dedicated solely to handcrafted goods and invest in this initiative.
• Design Innovation Centers: Establish R&D centers for creating new attractive designs that integrate the traditional and modern aesthetics.
• Skill Development Programs: Partner with government projects such as the Guru Shishya Parampara Scheme to provide artisan training.
• Sustainable Material Production: Make your investment in the area of production of biodegradable raw materials, which will satisfy the demand of the global market for sustainable products that is continually growing.

Top 5 Leading Players in the India Handicrafts Market

Here are some top companies contributing to India Handicrafts Market share:

1. Craftsvilla

Craftsvilla is a leading online marketplace for ethnic and handcrafted products, offering a wide range of handmade apparel, jewellery, and home décor items. The platform connects artisans directly with consumers, promoting traditional craftsmanship.

2. Gaatha Handicrafts Pvt. Ltd.

Gaatha promotes Indian handloom and handicrafts by working directly with artisans. The company focuses on storytelling-based marketing to preserve and popularize traditional art forms globally.

3. The India Craft House

The India Craft House offers a curated range of premium handmade products including art metal ware, textiles, and décor items. It emphasizes sustainability and fair trade practices.

4. FabIndia Overseas Pvt. Ltd.

FabIndia is one of the most recognized brands for Indian handcrafted products. It supports rural artisans by linking them with urban markets and offers a wide range of home furnishings, textiles, and personal care items.

5. ExclusiveLane

ExclusiveLane offers handcrafted home décor and utility products sourced from artisans across India. It focuses on high-quality craftsmanship and caters to both domestic and export markets.

Government Regulations Introduced in the India Handicrafts Market

According to Indian government data, several initiatives have been introduced to support the handicrafts industry. The Ambedkar Hastshilp Vikas Yojana (AHVY) emphasizes cluster-oriented growth and skill enhancement for artisans.  The government is advocating the domestic manufacturing and exportation of handcrafted products under the Make in India initiative.  The Export Promotion Council for Handicrafts (EPCH) offers financial support for international exhibitions and trade fairs.  The National Handicrafts Development Programme (NHDP) seeks to enhance infrastructure and marketing assistance for craftspeople.

Future Insights of the India Handicrafts Market

The India handicrafts market's future is very bright and new strong demand from domestic as well as export markets is the main reason for this optimistic view. Another significant factor for the market growth will be the rising global interest in handmade and eco-friendly home décor items. The usage of digital technology and online retail platforms will help to broaden access to the market. The government initiatives boosting skill development, creating clusters and financially supporting artisans will also make India a strong contender for being the world's biggest handicrafts hub.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Woodware to Dominate the Market – By Product Type

According to Guneet Kaur, Senior Research Analyst, 6Wresearch, woodware dominates the market due to its high demand in both domestic and export markets. The aesthetic appeal, eco-friendly nature, and traditional craftsmanship of wooden handicrafts make them a preferred choice among global consumers seeking sustainable décor and utility products.

Online Stores to Dominate the Market – By Distribution Channel

Online stores are witnessing rapid growth as digital platforms provide artisans direct access to global buyers. The expansion of e-commerce, digital payment systems, and government-supported online craft exhibitions have boosted sales and visibility of handicraft products across domestic and international markets.

Residential Sector to Dominate the Market – By End-user

The residential sector leads the market as consumers increasingly prefer handcrafted décor, furniture, and accessories to enhance home aesthetics. Rising disposable incomes, interior design trends, and demand for eco-friendly, locally made products are driving strong adoption of handicrafts in urban and semi-urban households.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Handicrafts Market Outlook
• Market Size of India Handicrafts Market, 2024
• Forecast of India Handicrafts Market, 2029
• Historical Data and Forecast of India Handicrafts Revenues & Volume for the Period 2019-2029
• India Handicrafts Market Trend Evolution
• India Handicrafts Market Drivers and Challenges
• India Handicrafts Price Trends
• India Handicrafts Porter's Five Forces
• India Handicrafts Industry Life Cycle
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Product Type for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Woodware for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Art metal Ware for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Hand printed Textiles and Scarves for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Embroidered and Crocheted Goods for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Zari and Zari Goods for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Imitation Jewellery for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Sculptures for the Period 2019-2029
• Historical Data and Forecast of India Woodware Handicrafts Market Revenues & Volume By Others for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Distribution Channel for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Mass Retailers for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Departmental Stores for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Independent Retailers for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Specialty Stores for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Online Stores for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Others for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By End-users for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Residential for the Period 2019-2029
• Historical Data and Forecast of India Handicrafts Market Revenues & Volume By Commercial for the Period 2019-2029
• India Handicrafts Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Market Opportunity Assessment By End-users
• India Handicrafts Top Companies Market Share
• India Handicrafts Competitive Benchmarking By Technical and Operational Parameters
• India Handicrafts Company Profiles
• India Handicrafts Key Strategic Recommendations

Market Covered

The report subsequently covers the market by following segments and subsegments.

By Product Type

• Woodware
• Art Metal Ware
• Hand Printed Textiles and Scarves
• Embroidered and Crocheted Goods
• Zari and Zari Goods
• Imitation Jewellery
• Sculptures
• Others

By Distribution Channel

• Mass Retailers
• Departmental Stores
• Independent Retailers
• Specialty Stores
• Online Stores
• Others

By End-users

• Residential
• Commercial