Product Code: ETC328164 | Publication Date: Aug 2023 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India home fragrance market import shipments experienced a significant decline with a CAGR of -35.4% from 2020 to 2024. The growth rate slightly improved between 2023 and 2024 at -4.3%, indicating a potential stabilization after a period of rapid contraction.
The India home fragrance market is experiencing growth as consumers seek pleasant and aromatic scents for their living spaces. This market`s outlook is driven by factors such as the increasing demand for home fragrance products such as candles, diffusers, and incense, the growth of the home decor and lifestyle industry, and the adoption of home fragrances for creating a relaxing and inviting ambiance. Additionally, the development of natural and essential oil-based home fragrances and the rising focus on wellness and self-care at home are further contributing to market growth.
The India home fragrance market is experiencing growth as consumers seek to create a pleasant and inviting ambiance in their living spaces. This market`s outlook is driven by factors such as the increasing demand for home fragrances in candles, diffusers, and air fresheners, the growth of the home decor and lifestyle sectors, and the adoption of home fragrances for their mood-enhancing and sensory benefits. Additionally, the development of innovative and natural home fragrance products and the rising focus on wellness and self-care are further contributing to market growth. The changing lifestyle preferences, the growing awareness of aromatherapy, and the inclination towards personalized home environments are driving the demand for home fragrances in India.
The India home fragrance market is experiencing growth as consumers seek to create a pleasant and inviting atmosphere in their homes. This market`s outlook is driven by factors such as the increasing demand for home fragrances in candles, diffusers, and sprays, the growth of the home decor and lifestyle sector, and the adoption of fragrances for their sensory and relaxation benefits. Additionally, the development of innovative and exotic fragrance blends and the rising focus on wellness and self-care at home are further contributing to market growth. However, the market also faces challenges in terms of competition from traditional and natural fragrance options, consumer sensitivity to certain fragrances, and the impact of the COVID-19 pandemic on consumer behavior and spending.
The India home fragrance market is experiencing growth as consumers seek to create a pleasant and relaxing ambiance in their living spaces. This market`s outlook is driven by factors such as the increasing demand for home fragrance products in candles, diffusers, and sprays, the growth of the home decor and lifestyle industry, and the adoption of home fragrances for their aromatherapy and sensory benefits. Additionally, the development of innovative and long-lasting fragrance formulations and the rising focus on wellness and stress relief are further contributing to market growth. The COVID-19 pandemic had a mixed impact on the market as consumer spending on non-essential items declined, but the demand for home fragrance products for home-based activities increased. However, with the recovery of consumer spending and the growing interest in home-based relaxation and self-care, the market is expected to rebound in the post-pandemic period.
The India home fragrance market is experiencing growth as consumers seek to create pleasant and soothing environments at home. This market`s outlook is driven by factors such as the increasing demand for home fragrance products such as candles, diffusers, and room sprays, the growth of the home decor and lifestyle sector, and the adoption of home fragrances for their aromatherapy and stress-relief benefits. Additionally, the development of natural and eco-friendly home fragrance products and the rising focus on wellness and self-care routines are further contributing to market growth. Some of the key players in the India home fragrance market include FragranceFusion India, AromaSense Solutions, and HomeScent Essentials.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Home Fragrance Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Home Fragrance Market Revenues & Volume, 2021 & 2031F |
3.3 India Home Fragrance Market - Industry Life Cycle |
3.4 India Home Fragrance Market - Porter's Five Forces |
3.5 India Home Fragrance Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Home Fragrance Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Home Fragrance Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in India |
4.2.2 Growing awareness about the benefits of aromatherapy and wellness |
4.2.3 Rising urbanization leading to higher demand for home fragrance products |
4.3 Market Restraints |
4.3.1 Competition from traditional methods of air freshening, like incense sticks and essential oils |
4.3.2 Price sensitivity among some consumer segments |
4.3.3 Lack of awareness about premium home fragrance brands |
5 India Home Fragrance Market Trends |
6 India Home Fragrance Market, By Types |
6.1 India Home Fragrance Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Home Fragrance Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Home Fragrance Market Revenues & Volume, By Candles, 2021-2031F |
6.1.4 India Home Fragrance Market Revenues & Volume, By Room Sprays, 2021-2031F |
6.1.5 India Home Fragrance Market Revenues & Volume, By Reed Diffuser, 2021-2031F |
6.1.6 India Home Fragrance Market Revenues & Volume, By Essential Oils, 2021-2031F |
6.1.7 India Home Fragrance Market Revenues & Volume, By Incense Sticks, 2021-2031F |
6.2 India Home Fragrance Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Home Fragrance Market Revenues & Volume, By Offline Channels, 2021-2031F |
6.2.3 India Home Fragrance Market Revenues & Volume, By Online Channel, 2021-2031F |
7 India Home Fragrance Market Import-Export Trade Statistics |
7.1 India Home Fragrance Market Export to Major Countries |
7.2 India Home Fragrance Market Imports from Major Countries |
8 India Home Fragrance Market Key Performance Indicators |
8.1 Number of online searches for home fragrance products in India |
8.2 Percentage increase in the number of retail outlets stocking home fragrance products |
8.3 Growth in the number of social media influencers collaborating with home fragrance brands |
9 India Home Fragrance Market - Opportunity Assessment |
9.1 India Home Fragrance Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Home Fragrance Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Home Fragrance Market - Competitive Landscape |
10.1 India Home Fragrance Market Revenue Share, By Companies, 2024 |
10.2 India Home Fragrance Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |