Product Code: ETC264684 | Publication Date: Aug 2023 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India household cleaning products market import shipment experienced a significant decline with a CAGR of -10.9% from 2020 to 2024. However, there was a remarkable surge in growth between 2023 and 2024, showing signs of a potential recovery or market resurgence after a period of slowdown.
The household cleaning products market in India has experienced steady growth due to changing consumer lifestyles, urbanization, and increased awareness of hygiene and cleanliness. The market encompasses a wide array of products, including surface cleaners, disinfectants, detergents, and cleaning tools. Factors such as the COVID-19 pandemic have further heightened the importance of sanitation and cleanliness, leading to a surge in demand for household cleaning products. Additionally, the availability of a diverse range of cleaning solutions, including eco-friendly and natural options, caters to the evolving preferences of consumers. With the ongoing urbanization and the rise of the middle-class population, the India household cleaning products market is expected to continue its growth trajectory.
The India household cleaning products market is experiencing growth driven by the increasing focus on hygiene and cleanliness in households. Consumers are seeking effective and convenient cleaning solutions, which include surface cleaners, disinfectants, and specialized products for different surfaces. The market is influenced by changing lifestyle trends, dual-income households, and the preference for products that save time and effort. The rise in awareness of health and hygiene, especially in the wake of health crises like COVID-19, further boosts market demand. Eco-friendly and natural cleaning products are also gaining popularity in India.
The household cleaning products market faces challenges related to environmental concerns and regulatory compliance. As environmental consciousness grows, manufacturers need to develop eco-friendly cleaning solutions. Additionally, complying with regulations and safety standards while maintaining product effectiveness is a challenge in this market.
The household cleaning products market saw a surge in demand as people focused on cleanliness and hygiene during the pandemic. Products like disinfectants, sanitizers, and cleaning supplies experienced increased sales as consumers prioritized health and safety.
The India Household Cleaning Products Market is served by major consumer goods companies such as Hindustan Unilever Limited, Procter & Gamble, and Reckitt Benckiser Group. These industry giants offer a wide range of household cleaning products, including cleaning agents, detergents, and disinfectants, catering to the diverse cleaning needs of India households and promoting cleanliness and hygiene.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Household Cleaning Products Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Household Cleaning Products Market Revenues & Volume, 2021 & 2031F |
3.3 India Household Cleaning Products Market - Industry Life Cycle |
3.4 India Household Cleaning Products Market - Porter's Five Forces |
3.5 India Household Cleaning Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 India Household Cleaning Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation among Indian households |
4.2.2 Rising disposable income leading to higher spending on household cleaning products |
4.2.3 Growth in urbanization and changing lifestyles increasing the demand for convenience products |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in certain segments |
4.3.2 Competition from unorganized/local players affecting market share of established brands |
4.3.3 Environmental concerns leading to demand for eco-friendly alternatives |
5 India Household Cleaning Products Market Trends |
6 India Household Cleaning Products Market, By Types |
6.1 India Household Cleaning Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Household Cleaning Products Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Household Cleaning Products Market Revenues & Volume, By Laundry Detergents, 2021-2031F |
6.1.4 India Household Cleaning Products Market Revenues & Volume, By Surface Cleaners, 2021-2031F |
6.1.5 India Household Cleaning Products Market Revenues & Volume, By Dishwashing Products, 2021-2031F |
6.1.6 India Household Cleaning Products Market Revenues & Volume, By Toilet Cleaners, 2021-2031F |
6.1.7 India Household Cleaning Products Market Revenues & Volume, By Others, 2021-2031F |
7 India Household Cleaning Products Market Import-Export Trade Statistics |
7.1 India Household Cleaning Products Market Export to Major Countries |
7.2 India Household Cleaning Products Market Imports from Major Countries |
8 India Household Cleaning Products Market Key Performance Indicators |
8.1 Household penetration rate of cleaning products |
8.2 Growth in online sales of household cleaning products |
8.3 Consumer satisfaction and repeat purchase rates for leading brands |
9 India Household Cleaning Products Market - Opportunity Assessment |
9.1 India Household Cleaning Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 India Household Cleaning Products Market - Competitive Landscape |
10.1 India Household Cleaning Products Market Revenue Share, By Companies, 2024 |
10.2 India Household Cleaning Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |