Market Forecast By End Use (Commercial, Residential), By Decoration Type (New, Renovations) And Competitive Landscape
| Product Code: ETC374244 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the India Interior Design Market is projected to grow at a compound annual growth rate (CAGR) of 9.1% during the forecast period (2025-2031).
| Report Name | India Interior Design Market |
| Forecast period | 2025–2031 |
| CAGR | 9.1% |
| Growing Sector | Real Estate and Construction |
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Years | Est. Annual Growth (%) | Growth Drivers |
| 2020 | 2.10% | Early digital discovery of designers; modest urban refurbishment demand. |
| 2021 | 3.60% | Organized furniture/décor retail expands; branded design studios gain traction. |
| 2022 | 5.10% | Housing completions rise; turnkey design-build adoption in metros and Tier II cities. |
| 2023 | 6.30% | Premium finishes and modular solutions scale; co-working and retail fit-outs rebound. |
| 2024 | 7.70% | Smart-home and sustainable materials uptake; robust residential renovation cycle. |
The India Interior Design Market report thoroughly covers the market by end use and decoration type. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas, and market drivers that will help stakeholders devise and align strategies according to current and future market dynamics.
India Interior Design Market is expected to witness substantial growth driven by rapid urbanization, rising disposable incomes, and a strong pipeline of residential and commercial real estate. Rising consumer preference for modular kitchens, custom cabinetry, premium surfaces, and smart-home integrations is accelerating project value. The expansion of organized furniture/e-commerce platforms and wider availability of turnkey design services have further strengthened market expansion. Furthermore, government initiatives promoting affordable housing, urban renewal, and energy-efficient buildings are enhancing project volumes and professionalization across the value chain.
Below mentioned are some prominent drivers and their influence on the India Interior Design Market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (Evidence) |
| Housing Completions & Urban Household Formation | Residential, New | Handovers and nuclear family formation directly translate into demand for space planning, flooring, lighting, and storage systems. |
| Premiumization & Modular Adoption | Residential, Commercial | Shift toward branded modular kitchens/wardrobes and engineered surfaces increases ticket sizes and repeat upgrades. |
| Organized Retail & E-commerce in Home Category | New, Renovations | Greater product variety, transparent pricing, and faster delivery catalyze quicker project closures. |
| Workplace & Retail Experience Design | Commercial, New | Brands demand standardized, scalable fit-outs; co-working and omni-channel retail spur repetitive rollouts. |
| Sustainability & Smart Systems | New, Renovations | Low-VOC materials, energy-efficient lighting, and IoT controls drive specification-led spending and long-term savings. |
India Interior Design Market is expected to grow steadily at 9.1% CAGR between 2025 and 2031. The growth of the market is driven by expanding housing stock, premium finishes, and the rising adoption of turnkey execution models across India. India Interior Design Market Growth continues to be fueled by the rising popularity of modular furniture, smart-home systems, and eco-friendly design materials. The residential sector holds the largest share owing to consistent demand from new homeowners and renovation projects. Meanwhile, renovation activity is expanding faster than new constructions, propelled by the modernization of aging housing infrastructure in major metros and the increasing urbanization of Tier II and Tier III cities.
Below mentioned are some major restraints and their influence on the India Interior Design Market dynamics:
| Restraints | Primary Segments Affected | What this Means (Evidence) |
| Fragmented Contractor Base | Residential, Commercial | Quality variability and scheduling risks increase rework and contingency costs. |
| Price Sensitivity & Budget Constraints | Residential | Consumers trade down on material specs; margin pressure for organized players. |
| Skilled Workforce Gaps | New, Renovations | Shortage of trained installers for modular, MEP, and smart systems limits scale and speed. |
| Supply Chain Volatility in Materials | All Types | Fluctuating prices for boards, laminates, hardware, and stones affect project costing. |
| Permitting/Association Approvals | Renovations | Delays for retrofits in occupied buildings stretch timelines and cash flows. |
The India Interior Design Industry encounters various challenges, such as fragmented supply chain, unstable raw material costs, and limited availability of skilled professionals for modular and smart installations. Inconsistent quality control among regional contractors often results in uneven execution. Furthermore, project delays due to lengthy approval processes and compliance with environmental and safety norms add to costs. In order to, overcome these hurdles, companies are emphasizing technology-driven processes, workforce development, and standardized quality assurance practices.
Several significant trends are impacting India Interior Design Industry:
Some of the notable investment opportunities are:
Below is the list of prominent companies leading in the India Interior Design Market Share:
| Company Name | Livspace |
| Established Year | 2014 |
| Headquarters | Bengaluru, India |
| Official Website | Click Here |
Livspace provides end-to-end modular and interior solutions with a strong vendor ecosystem, digital visualization, and standardized installation.
| Company Name | HomeLane |
| Established Year | 2014 |
| Headquarters | Bengaluru, India |
| Official Website | Click Here |
HomeLane specializes in modular kitchens and wardrobes with fixed-time, fixed-cost offerings and tech-enabled design workflows.
| Company Name | Godrej Interio (Godrej & Boyce) |
| Established Year | 1923 |
| Headquarters | Mumbai, India |
| Official Website | Click Here |
Godrej Interio offers comprehensive interior solutions for residential and commercial spaces, emphasizing ergonomic and sustainable designs.
| Company Name | Asian Paints (Sleek/Beautiful Homes Service) |
| Established Year | 1942 |
| Headquarters | Mumbai, India |
| Official Website | Click Here |
Asian Paints delivers turnkey design-build through Beautiful Homes Service and modular kitchen brand Sleek, integrating finishes with execution.
| Company Name | Pepperfry (Pepperfry Bespoke) |
| Established Year | 2012 |
| Headquarters | Mumbai, India |
| Official Website | Click Here |
Pepperfry Bespoke provides customized modular solutions and furniture-led interiors leveraging a nationwide studio network.
According to Indian Government data, The Government of India is catalyzing demand via Pradhan Mantri Awas Yojana (Urban & Rural) to stimulate housing completions; Smart Cities Mission and AMRUT for urban renewal and public realm upgrades; Real Estate (Regulation and Development) Act (RERA) driving timely delivery and transparency; Bureau of Energy Efficiency’s ECBC and labeling programs encouraging energy-efficient lighting/HVAC; public procurement preference for Make in India promoting domestic fittings and furniture manufacturing; and Skill India/PMKVY programs enhancing workforce capabilities in carpentry, electrical, and installation trades.
India Interior Design Industry is set to maintain strong momentum driven by premiumization, urban redevelopment, and increasing technology-driven execution. Rising presence in Tier II and Tier III cities, along with the rise of modular and offsite fabrication, will enhance project efficiency and value. Growing export opportunities for engineered panels and modular products, coupled with alignment toward green building standards, will further strengthen the ecosystem, attract institutional investments, and position India as a key hub for design innovation and production.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ritika Kalra Senior Research Analyst, 6Wresearch, Residential is projected to dominate the India Interior Design Market Share owing to high volumes from new possessions and recurring renovation cycles. Growing adoption of modular kitchens, wardrobes, and smart-home integrations across metros and emerging cities sustains leadership, while commercial demand remains cyclical and brand rollout-led.
Renovations hold the largest share due to the vast existing housing and office stock requiring upgrades in storage, lighting, and finishes. Shorter approval cycles, phased budgeting, and minimal structural changes make renovations the preferred route for urban consumers and SMEs, driving steady project pipelines across major cities.
The report offers a comprehensive study of the subsequent market segments: