| Product Code: ETC7546222 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s kitchen towel import market saw a significant shift in 2024, with top exporters being China, Poland, Hungary, Belgium, and Italy. The market concentration, as measured by the HHI, increased notably from 2023 to 2024, indicating a more dominant presence of these key exporting countries. The impressive CAGR of 27.32% from 2020 to 2024 highlights the industry`s robust growth, further exemplified by a remarkable growth rate of 45.61% from 2023 to 2024. This data suggests a rising demand for kitchen towels in India, making it a lucrative market for international exporters.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Kitchen Towel Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Kitchen Towel Market Revenues & Volume, 2021 & 2031F |
3.3 India Kitchen Towel Market - Industry Life Cycle |
3.4 India Kitchen Towel Market - Porter's Five Forces |
3.5 India Kitchen Towel Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Kitchen Towel Market Revenues & Volume Share, By End-Use Sector, 2021 & 2031F |
3.7 India Kitchen Towel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Kitchen Towel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and cleanliness |
4.2.2 Rising disposable income leading to higher spending on convenience products |
4.2.3 Growth in the food service industry |
4.2.4 Changing lifestyle patterns favoring convenience products like kitchen towels |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers |
4.3.2 Competition from alternative products like cloth towels or tissues |
4.3.3 Lack of proper distribution channels in rural areas |
5 India Kitchen Towel Market Trends |
6 India Kitchen Towel Market, By Types |
6.1 India Kitchen Towel Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Kitchen Towel Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 India Kitchen Towel Market Revenues & Volume, By Cloth-Based, 2021- 2031F |
6.1.4 India Kitchen Towel Market Revenues & Volume, By Paper-Based, 2021- 2031F |
6.2 India Kitchen Towel Market, By End-Use Sector |
6.2.1 Overview and Analysis |
6.2.2 India Kitchen Towel Market Revenues & Volume, By Commercial, 2021- 2031F |
6.2.3 India Kitchen Towel Market Revenues & Volume, By Residential, 2021- 2031F |
6.3 India Kitchen Towel Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Kitchen Towel Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.3.3 India Kitchen Towel Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.3.4 India Kitchen Towel Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.3.5 India Kitchen Towel Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.3.6 India Kitchen Towel Market Revenues & Volume, By Others, 2021- 2031F |
7 India Kitchen Towel Market Import-Export Trade Statistics |
7.1 India Kitchen Towel Market Export to Major Countries |
7.2 India Kitchen Towel Market Imports from Major Countries |
8 India Kitchen Towel Market Key Performance Indicators |
8.1 Household penetration rate of kitchen towels |
8.2 Frequency of kitchen towel purchases per household |
8.3 Adoption rate of premium or value-added kitchen towel products |
8.4 Usage rate of kitchen towels per capita |
8.5 Customer satisfaction and loyalty metrics for kitchen towel brands |
9 India Kitchen Towel Market - Opportunity Assessment |
9.1 India Kitchen Towel Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Kitchen Towel Market Opportunity Assessment, By End-Use Sector, 2021 & 2031F |
9.3 India Kitchen Towel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Kitchen Towel Market - Competitive Landscape |
10.1 India Kitchen Towel Market Revenue Share, By Companies, 2024 |
10.2 India Kitchen Towel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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