| Product Code: ETC12608334 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The India kiwi market import shipments demonstrated a steady growth trend with a CAGR of 3.5% from 2020-2024. However, there was a slight slowdown in growth between 2023 and 2024 with a growth rate of 0.1%. Overall, the market expanded gradually, indicating stable momentum during the period.
The India kiwi market has seen steady growth in recent years due to increasing awareness of the health benefits associated with kiwis. Kiwis are rich in vitamins, minerals, and antioxidants, making them a popular choice among health-conscious consumers. The demand for kiwis in India is also driven by the growing trend of exotic fruits and the influence of a more globalized diet. Domestic production of kiwis in India is limited, leading to a reliance on imports primarily from countries like New Zealand, Italy, and Chile. The market is competitive with various packaging options and price points available to cater to different consumer segments. Overall, the India kiwi market shows promising potential for further growth as consumers continue to prioritize health and wellness in their food choices.
The kiwi market in India is witnessing a steady growth trend driven by increasing consumer awareness about the health benefits of kiwifruit. The demand for kiwis is rising due to their rich vitamin C content, antioxidants, and fiber, appealing to health-conscious consumers. Additionally, the rising disposable incomes and changing dietary preferences of the Indian population have contributed to the growing popularity of kiwis as a nutritious and convenient snack option. The market is also seeing an increase in the availability of imported kiwis from countries like New Zealand and Italy, offering a variety of options for consumers. Overall, the India kiwi market is expected to continue its growth trajectory as more consumers embrace healthy eating habits and seek out exotic fruits like kiwis.
The India kiwi market faces several challenges including limited consumer awareness about kiwi fruit, high import costs leading to higher retail prices, and competition from locally grown fruits. Additionally, issues related to transportation and storage logistics can impact the quality and shelf life of kiwis in the market. Seasonality and inconsistent supply due to dependence on imports also pose challenges for maintaining a steady availability of kiwi fruit throughout the year. Marketing efforts to promote kiwi consumption and address misconceptions about the fruit`s taste and preparation methods are essential to drive demand and establish a stronger foothold in the Indian market. Collaboration with local farmers and government support to improve cultivation techniques and reduce import dependency could help overcome some of these challenges.
The India kiwi market presents promising investment opportunities due to the increasing demand for this nutritious fruit in the country. With a growing awareness of health benefits associated with kiwi consumption, there is a rising trend in the consumption of exotic fruits like kiwi in India. Investors can explore opportunities in kiwi cultivation, processing, and distribution to capitalize on this growing market. Investing in kiwi orchards, establishing processing facilities for value-added kiwi products, or setting up distribution channels to reach a wider consumer base are potential avenues for investment in the India kiwi market. Additionally, partnerships with local farmers or collaboration with existing players in the fruit industry can also be considered to leverage market expertise and accelerate market entry and growth.
The New Zealand kiwifruit industry has been positively impacted by various government policies in India, aimed at promoting trade and investment. The Indian government has implemented measures to streamline import procedures, reduce tariffs on kiwifruit imports, and provide incentives for foreign investment in the agriculture sector. Additionally, initiatives such as the Make in India program and the Agricultural Export Policy have created opportunities for New Zealand kiwifruit exporters to access the Indian market more easily. These policies have helped to strengthen bilateral trade relations between New Zealand and India, leading to increased demand for New Zealand kiwifruit products in the Indian market.
The future outlook for the India kiwi market appears promising due to increasing consumer awareness of the health benefits associated with kiwifruit consumption. With a growing focus on health and wellness, coupled with rising disposable incomes and changing dietary preferences, the demand for kiwifruit is expected to continue to rise in India. Additionally, advancements in transportation and storage technologies are making it easier for kiwifruit producers to reach a wider consumer base across the country. As a result, it is anticipated that both domestic production and imports of kiwifruit will increase in the coming years, presenting opportunities for both local and international suppliers to capitalize on the expanding market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Kiwi Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Kiwi Market Revenues & Volume, 2021 & 2031F |
3.3 India Kiwi Market - Industry Life Cycle |
3.4 India Kiwi Market - Porter's Five Forces |
3.5 India Kiwi Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Kiwi Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 India Kiwi Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 India Kiwi Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 India Kiwi Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Kiwi Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of kiwi consumption |
4.2.2 Growing demand for exotic fruits in India |
4.2.3 Rising disposable income of the middle-class population in India |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations affecting the supply of kiwis |
4.3.2 High import costs impacting the pricing of kiwis in the market |
4.3.3 Competition from other exotic fruits like avocados and berries |
5 India Kiwi Market Trends |
6 India Kiwi Market, By Types |
6.1 India Kiwi Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Kiwi Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India Kiwi Market Revenues & Volume, By Green Kiwi, 2021 - 2031F |
6.1.4 India Kiwi Market Revenues & Volume, By Golden Kiwi, 2021 - 2031F |
6.1.5 India Kiwi Market Revenues & Volume, By Organic Kiwi, 2021 - 2031F |
6.1.6 India Kiwi Market Revenues & Volume, By Kiwi Puree, 2021 - 2031F |
6.1.7 India Kiwi Market Revenues & Volume, By Kiwi Concentrate, 2021 - 2031F |
6.2 India Kiwi Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 India Kiwi Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.2.3 India Kiwi Market Revenues & Volume, By Frozen, 2021 - 2031F |
6.2.4 India Kiwi Market Revenues & Volume, By Dried, 2021 - 2031F |
6.2.5 India Kiwi Market Revenues & Volume, By Pureed, 2021 - 2031F |
6.2.6 India Kiwi Market Revenues & Volume, By Powdered, 2021 - 2031F |
6.3 India Kiwi Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 India Kiwi Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.3 India Kiwi Market Revenues & Volume, By Boxes, 2021 - 2031F |
6.3.4 India Kiwi Market Revenues & Volume, By Jars, 2021 - 2031F |
6.3.5 India Kiwi Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.6 India Kiwi Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.4 India Kiwi Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Kiwi Market Revenues & Volume, By Food & Beverage, 2021 - 2031F |
6.4.3 India Kiwi Market Revenues & Volume, By Desserts, 2021 - 2031F |
6.4.4 India Kiwi Market Revenues & Volume, By Salads, 2021 - 2031F |
6.4.5 India Kiwi Market Revenues & Volume, By Smoothies, 2021 - 2031F |
6.4.6 India Kiwi Market Revenues & Volume, By Beverages, 2021 - 2031F |
6.5 India Kiwi Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 India Kiwi Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.3 India Kiwi Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5.4 India Kiwi Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.5.5 India Kiwi Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.6 India Kiwi Market Revenues & Volume, By Wholesale Distributors, 2021 - 2031F |
7 India Kiwi Market Import-Export Trade Statistics |
7.1 India Kiwi Market Export to Major Countries |
7.2 India Kiwi Market Imports from Major Countries |
8 India Kiwi Market Key Performance Indicators |
8.1 Average selling price of kiwis in the Indian market |
8.2 Consumer perception and awareness of the health benefits of kiwis |
8.3 Number of new market entrants or players in the kiwi market in India |
9 India Kiwi Market - Opportunity Assessment |
9.1 India Kiwi Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Kiwi Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 India Kiwi Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 India Kiwi Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 India Kiwi Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Kiwi Market - Competitive Landscape |
10.1 India Kiwi Market Revenue Share, By Companies, 2024 |
10.2 India Kiwi Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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