| Product Code: ETC7546372 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import shipments of lactation support supplements to India have shown steady growth with a moderate concentration level in 2024. The top exporting countries to India include Netherlands, USA, China, Spain, and UK, indicating a diverse source of supply. The Compound Annual Growth Rate (CAGR) from 2020 to 2024 stands at 3.47%, demonstrating a consistent upward trend. Notably, the growth rate from 2023 to 2024 surged to an impressive 20.71%, reflecting a growing demand for lactation support supplements in the Indian market.

The India Lactation Support Supplements Market is experiencing significant growth due to the rising awareness among new mothers about the importance of breastfeeding and the benefits of lactation support supplements. Factors such as increasing urbanization, changing lifestyles, and the growing demand for natural and organic products are driving the market expansion. Key players in the market are introducing innovative products with ingredients like fenugreek, fennel, and moringa to enhance milk production and quality. Online retail channels and social media platforms are also playing a crucial role in increasing consumer accessibility and product visibility. Moreover, government initiatives promoting breastfeeding and maternal health are further boosting the market growth in India.
The India Lactation Support Supplements Market is experiencing a growing demand due to the increasing awareness about the importance of breastfeeding and the benefits of lactation support supplements. The market is witnessing a trend towards natural and organic products, as consumers become more health-conscious. Opportunities lie in the development of innovative formulations that cater to specific needs of lactating women, such as products that boost milk production, improve lactation quality, and provide overall nutritional support. Additionally, the rising number of working mothers in India presents a significant market opportunity for convenient and on-the-go lactation support supplements. Collaborations with healthcare professionals and online platforms for easy accessibility and education could further drive market growth in this segment.
In the India Lactation Support Supplements Market, challenges include a lack of awareness and education among new mothers regarding the benefits of lactation supplements, leading to low market penetration. Additionally, cultural factors and societal norms around breastfeeding may hinder the acceptance and adoption of these products. Limited availability of lactation consultants and healthcare professionals recommending such supplements is another obstacle. Price sensitivity among consumers, especially in lower-income segments, can also impact the demand for lactation support supplements. Furthermore, the presence of counterfeit products and a fragmented market with numerous players offering varying product quality and efficacy further complicate the purchasing decision for consumers, leading to trust issues and market uncertainty.
The India Lactation Support Supplements Market is primarily driven by increasing awareness about the importance of breastfeeding and its benefits for both mother and child. As more women are becoming aware of the advantages of breastfeeding, there is a growing demand for lactation support supplements to aid in milk production and enhance overall lactation health. Additionally, the rise in working mothers and a busy lifestyle has led to a greater need for convenient and effective solutions to support breastfeeding. Moreover, the influence of social media, healthcare professionals, and lactation consultants in promoting the use of lactation support supplements has further fueled the market growth in India. Overall, the market is expected to continue expanding due to the increasing focus on maternal and child health and the growing availability of lactation support products in the country.
Government policies related to the India Lactation Support Supplements Market primarily focus on promoting maternal and child health through various initiatives. The government has implemented programs such as the National Health Mission (NHM) and the POSHAN Abhiyaan to encourage breastfeeding and improve maternal nutrition. Additionally, regulations by the Food Safety and Standards Authority of India (FSSAI) ensure the safety and quality of lactation support supplements available in the market. The government also offers subsidies and incentives to manufacturers and consumers to promote the use of these supplements, while also conducting awareness campaigns to educate the public about the benefits of breastfeeding and proper nutrition during lactation. Overall, these policies aim to enhance the overall health and well-being of mothers and infants in India.
The India Lactation Support Supplements Market is poised for significant growth in the coming years due to increasing awareness about the importance of breastfeeding and the benefits of lactation support supplements among new mothers. Factors such as rising disposable income, changing lifestyles, and the growing emphasis on maternal health are driving the demand for these products. Additionally, the expanding e-commerce sector and the availability of a wide range of lactation support supplements online are further boosting market growth. With a focus on natural ingredients and innovative formulations, manufacturers are likely to introduce new products to cater to the evolving preferences of consumers. Overall, the India Lactation Support Supplements Market is expected to experience steady expansion as more mothers prioritize their health and well-being during the breastfeeding journey.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Lactation Support Supplements Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Lactation Support Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 India Lactation Support Supplements Market - Industry Life Cycle |
3.4 India Lactation Support Supplements Market - Porter's Five Forces |
3.5 India Lactation Support Supplements Market Revenues & Volume Share, By Ingredient Type, 2021 & 2031F |
3.6 India Lactation Support Supplements Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 India Lactation Support Supplements Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 India Lactation Support Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of breastfeeding and lactation support supplements. |
4.2.2 Growing focus on maternal health and well-being in India. |
4.2.3 Rising disposable income leading to higher spending on health and wellness products. |
4.3 Market Restraints |
4.3.1 Cultural barriers and stigmas associated with breastfeeding in some parts of India. |
4.3.2 Lack of availability and accessibility of lactation support supplements in rural areas. |
4.3.3 Price sensitivity among the target market segment. |
5 India Lactation Support Supplements Market Trends |
6 India Lactation Support Supplements Market, By Types |
6.1 India Lactation Support Supplements Market, By Ingredient Type |
6.1.1 Overview and Analysis |
6.1.2 India Lactation Support Supplements Market Revenues & Volume, By Ingredient Type, 2021- 2031F |
6.1.3 India Lactation Support Supplements Market Revenues & Volume, By Fenugreek, 2021- 2031F |
6.1.4 India Lactation Support Supplements Market Revenues & Volume, By Moringa, 2021- 2031F |
6.1.5 India Lactation Support Supplements Market Revenues & Volume, By Milk thistle, 2021- 2031F |
6.1.6 India Lactation Support Supplements Market Revenues & Volume, By Fennel, 2021- 2031F |
6.1.7 India Lactation Support Supplements Market Revenues & Volume, By Oatmeal, 2021- 2031F |
6.1.8 India Lactation Support Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Lactation Support Supplements Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 India Lactation Support Supplements Market Revenues & Volume, By Capsules/Tablets, 2021- 2031F |
6.2.3 India Lactation Support Supplements Market Revenues & Volume, By Powder, 2021- 2031F |
6.2.4 India Lactation Support Supplements Market Revenues & Volume, By Liquid, 2021- 2031F |
6.2.5 India Lactation Support Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.3 India Lactation Support Supplements Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 India Lactation Support Supplements Market Revenues & Volume, By Online Sales Channel, 2021- 2031F |
6.3.3 India Lactation Support Supplements Market Revenues & Volume, By Direct Sales Channel, 2021- 2031F |
6.3.4 India Lactation Support Supplements Market Revenues & Volume, By Pharmacies/Drug Stores, 2021- 2031F |
6.3.5 India Lactation Support Supplements Market Revenues & Volume, By Other Offline Channels, 2021- 2031F |
7 India Lactation Support Supplements Market Import-Export Trade Statistics |
7.1 India Lactation Support Supplements Market Export to Major Countries |
7.2 India Lactation Support Supplements Market Imports from Major Countries |
8 India Lactation Support Supplements Market Key Performance Indicators |
8.1 Percentage increase in the number of lactation consultants in India. |
8.2 Growth in the number of breastfeeding support groups and communities. |
8.3 Number of research studies and publications on the benefits of lactation support supplements in India. |
8.4 Increase in the number of maternity hospitals and clinics offering lactation support services. |
8.5 Percentage of new mothers who are aware of and actively using lactation support supplements. |
9 India Lactation Support Supplements Market - Opportunity Assessment |
9.1 India Lactation Support Supplements Market Opportunity Assessment, By Ingredient Type, 2021 & 2031F |
9.2 India Lactation Support Supplements Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 India Lactation Support Supplements Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 India Lactation Support Supplements Market - Competitive Landscape |
10.1 India Lactation Support Supplements Market Revenue Share, By Companies, 2024 |
10.2 India Lactation Support Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |