India Licensed Merchandise Market (2025-2031) Outlook | Size, Forecast, Share, Growth, Analysis, Value, Revenue, Trends, Companies & Industry

India Licensed Merchandise Market Synopsis

The India licensed merchandise market is expected to witness substantial growth in the coming years. Licensed merchandise includes products featuring popular characters, brands, and intellectual properties from various entertainment, sports, and consumer brands. The market is driven by the growing consumer demand for merchandise related to their favorite movies, TV shows, sports teams, and celebrities. As the popularity of licensed content and franchises rises, consumers are keen on owning merchandise that reflects their fandom and interests. Additionally, the rise of online retail and e-commerce platforms is further boosting the accessibility and distribution of licensed merchandise to a broader audience. Manufacturers and retailers are collaborating with entertainment studios and brands to offer a wide range of licensed products, including apparel, accessories, toys, and collectibles, to cater to diverse consumer preferences.

Drivers of the market

The India licensed merchandise market is witnessing steady growth as popular entertainment properties and brands drive consumer demand for licensed products. Key drivers for this market include the increasing popularity of movies, TV shows, and sports franchises, the influence of licensing on consumer purchasing decisions, and the expansion of retail channels for licensed merchandise.

Challenges of the Market

Despite the positive market outlook, the licensed merchandise market in India faces challenges related to copyright and intellectual property issues. Ensuring proper licensing and adherence to copyright regulations can be complex for manufacturers and retailers. Moreover, combating the sale of counterfeit licensed products remains a challenge for the industry to protect the interests of legitimate licensors and licensees.

Covid-19 Impact on the Market

The India licensed merchandise market experienced fluctuations during the COVID-19 pandemic. With the closure of retail stores and disruptions in supply chains, the market faced challenges. However, the demand for licensed merchandise, especially related to popular entertainment properties and characters, remained steady among consumers. E-commerce platforms became crucial for sales during the pandemic.

Key Players of the Market

In the India licensed merchandise market, several key players hold a significant market share, providing a range of licensed products and merchandise for various entertainment and consumer brands. International companies like Disney Consumer Products and Marvel Entertainment LLC are among the leading suppliers of licensed merchandise in the India market. These companies offer a diverse range of products featuring popular characters and franchises. Additionally, domestic manufacturers like Green Gold Animation Pvt. Ltd. and Viacom18 Media Pvt. Ltd. also play a significant role, providing localized licensed merchandise for India audiences and popular local entertainment properties.

Key Highlights of the Report:

• India Licensed Merchandise Market Outlook
• Market Size of India Licensed Merchandise Market, 2024
• Forecast of India Licensed Merchandise Market, 2031
• Historical Data and Forecast of India Licensed Merchandise Revenues & Volume for the Period 2021-2031
• India Licensed Merchandise Market Trend Evolution
• India Licensed Merchandise Market Drivers and Challenges
• India Licensed Merchandise Price Trends
• India Licensed Merchandise Porter's Five Forces
• India Licensed Merchandise Industry Life Cycle
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Apparel and Footwear for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Accessories and Gifts for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Toys and Games for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Online Stores for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Departmental Stores for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Specialty Stores for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Price Range for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Premium for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Economic for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By End-User for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Men for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Women for the Period 2021-2031
• Historical Data and Forecast of India Licensed Merchandise Market Revenues & Volume By Children for the Period 2021-2031
• India Licensed Merchandise Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Market Opportunity Assessment By Price Range
• Market Opportunity Assessment By End-User
• India Licensed Merchandise Top Companies Market Share
• India Licensed Merchandise Competitive Benchmarking By Technical and Operational Parameters
• India Licensed Merchandise Company Profiles
• India Licensed Merchandise Key Strategic Recommendations