Product Code: ETC266364 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India liquid crystal display digital signage market import shipments demonstrated a robust growth trend from 2020 to 2024, with a notable CAGR of 23.7%. The market sustained its momentum with a growth rate of 14.4% between 2023 and 2024, indicating significant expansion and a positive trajectory.
The India liquid crystal display (LCD) digital signage market is a significant segment of the country`s digital display and advertising industry. LCD digital signage refers to dynamic display panels used for advertising, information dissemination, and interactive communication in various public spaces, retail outlets, and transportation hubs. The market is driven by factors such as the growing trend of digital advertising, the need for interactive and engaging customer experiences, and the adoption of smart city initiatives. Key players in this market include manufacturers of LCD display panels, digital signage solutions providers, and advertising agencies that offer innovative and customized digital signage solutions.
The India liquid crystal display (LCD) digital signage market is driven by several key factors. Firstly, the increasing adoption of digital signage solutions in retail, hospitality, transportation, and corporate sectors fuels the demand for LCD displays. Digital signage offers dynamic and engaging content delivery, improving customer engagement and brand visibility. Secondly, the growth of the advertising and marketing industry, along with the rising trend of interactive and personalized content, drives the demand for LCD digital signage solutions. The availability of cost-effective and energy-efficient LCD displays further boosts market growth. Moreover, the government`s initiatives to promote digitalization and smart city projects create opportunities for LCD digital signage installations in public spaces, contributing to market expansion.
The India LCD digital signage market faces several challenges. Firstly, the high initial investment required for setting up digital signage networks can deter small and medium-sized businesses from adopting this technology. Additionally, the lack of standardized content management systems and content creation tools can complicate the deployment and management of digital signage networks. Ensuring compatibility and ease of use in content management software and providing cost-effective solutions will be crucial in overcoming this challenge. Moreover, the need for constant updates and maintenance of digital signage systems can be challenging for businesses without dedicated IT resources. Addressing issues related to software updates, technical support, and system maintenance is essential to ensure the smooth functioning of digital signage networks.
The India LCD digital signage market experienced significant disruptions due to the Covid-19 pandemic. With lockdowns and social distancing measures in place, the footfall in public spaces and retail outlets reduced, leading to a decline in demand for digital signage installations. Sectors such as retail, hospitality, and transportation, which are major users of digital signage, faced challenges in marketing and customer engagement during the pandemic. However, the pandemic also highlighted the importance of communication and information dissemination in crisis situations, leading to increased adoption of digital signage for health and safety guidelines. Manufacturers and service providers in the market focused on developing touchless and interactive digital signage solutions to meet the changing demands of customers in the post-pandemic era.
The India LCD digital signage market is catered to by various key players in the display technology industry. Some prominent players in this sector include Samsung India Electronics Pvt. Ltd., LG Electronics India Pvt. Ltd., Sony India Pvt. Ltd., and Panasonic India Pvt. Ltd. These companies offer a wide range of LCD digital signage solutions for advertising, information display, and interactive applications. Their focus on display quality, technological advancements, and customer-centric solutions has made them key players in the LCD digital signage market in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Liquid Crystal Display Lcd Digital Signage Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, 2021 & 2031F |
3.3 India Liquid Crystal Display Lcd Digital Signage Market - Industry Life Cycle |
3.4 India Liquid Crystal Display Lcd Digital Signage Market - Porter's Five Forces |
3.5 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.7 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume Share, By Location, 2021 & 2031F |
3.8 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume Share, By Content Category, 2021 & 2031F |
3.9 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.10 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.11 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Liquid Crystal Display Lcd Digital Signage Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for digital advertising and promotional activities in India |
4.2.2 Growing adoption of digital signage solutions in retail and hospitality sectors |
4.2.3 Technological advancements leading to enhanced features and functionalities in LCD digital signage |
4.3 Market Restraints |
4.3.1 High initial investment and installation costs associated with LCD digital signage |
4.3.2 Limited awareness and understanding of the benefits of digital signage among small and medium-sized enterprises in India |
5 India Liquid Crystal Display Lcd Digital Signage Market Trends |
6 India Liquid Crystal Display Lcd Digital Signage Market, By Types |
6.1 India Liquid Crystal Display Lcd Digital Signage Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Video Walls, 2021-2031F |
6.1.4 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Video Screen, 2021-2031F |
6.1.5 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Digital Poster, 2021-2031F |
6.1.6 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Kiosks, 2021-2031F |
6.1.7 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Liquid Crystal Display Lcd Digital Signage Market, By Component |
6.2.1 Overview and Analysis |
6.2.2 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Hardware, 2021-2031F |
6.2.3 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Software, 2021-2031F |
6.2.4 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Service, 2021-2031F |
6.3 India Liquid Crystal Display Lcd Digital Signage Market, By Location |
6.3.1 Overview and Analysis |
6.3.2 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By In-Store, 2021-2031F |
6.3.3 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Out-Store, 2021-2031F |
6.4 India Liquid Crystal Display Lcd Digital Signage Market, By Content Category |
6.4.1 Overview and Analysis |
6.4.2 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By News, 2021-2031F |
6.4.3 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Weather, 2021-2031F |
6.4.4 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Sports, 2021-2031F |
6.4.5 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Health and Wellness, 2021-2031F |
6.4.6 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Vertically Oriented Content, 2021-2031F |
6.5 India Liquid Crystal Display Lcd Digital Signage Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Retail, 2021-2031F |
6.5.3 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Hospitality, 2021-2031F |
6.5.4 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Entertainment, 2021-2031F |
6.5.5 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Stadiums and Playgrounds, 2021-2031F |
6.5.6 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Corporate, 2021-2031F |
6.5.7 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Banking, 2021-2031F |
6.5.8 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Education, 2021-2031F |
6.5.9 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Education, 2021-2031F |
6.6 India Liquid Crystal Display Lcd Digital Signage Market, By Size |
6.6.1 Overview and Analysis |
6.6.2 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Below 32 Inches, 2021-2031F |
6.6.3 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By 32 To 52 Inches, 2021-2031F |
6.6.4 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By More Than 52 Inches, 2021-2031F |
6.7 India Liquid Crystal Display Lcd Digital Signage Market, By Application |
6.7.1 Overview and Analysis |
6.7.2 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Indoor Application, 2021-2031F |
6.7.3 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By Outdoor Application, 2021-2031F |
6.8 India Liquid Crystal Display Lcd Digital Signage Market, By Display Technology |
6.8.1 Overview and Analysis |
6.8.2 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By 2-D Display, 2021-2031F |
6.8.3 India Liquid Crystal Display Lcd Digital Signage Market Revenues & Volume, By 3-D Display, 2021-2031F |
7 India Liquid Crystal Display Lcd Digital Signage Market Import-Export Trade Statistics |
7.1 India Liquid Crystal Display Lcd Digital Signage Market Export to Major Countries |
7.2 India Liquid Crystal Display Lcd Digital Signage Market Imports from Major Countries |
8 India Liquid Crystal Display Lcd Digital Signage Market Key Performance Indicators |
8.1 Average daily screen views per LCD digital signage display |
8.2 Percentage increase in interactive digital signage installations |
8.3 Average time spent by consumers engaging with LCD digital signage content |
9 India Liquid Crystal Display Lcd Digital Signage Market - Opportunity Assessment |
9.1 India Liquid Crystal Display Lcd Digital Signage Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Liquid Crystal Display Lcd Digital Signage Market Opportunity Assessment, By Component, 2021 & 2031F |
9.3 India Liquid Crystal Display Lcd Digital Signage Market Opportunity Assessment, By Location, 2021 & 2031F |
9.4 India Liquid Crystal Display Lcd Digital Signage Market Opportunity Assessment, By Content Category, 2021 & 2031F |
9.5 India Liquid Crystal Display Lcd Digital Signage Market Opportunity Assessment, By End User, 2021 & 2031F |
9.6 India Liquid Crystal Display Lcd Digital Signage Market Opportunity Assessment, By Size, 2021 & 2031F |
9.7 India Liquid Crystal Display Lcd Digital Signage Market Opportunity Assessment, By Application, 2021 & 2031F |
9.7 India Liquid Crystal Display Lcd Digital Signage Market Opportunity Assessment, By Display Technology, 2021 & 2031F |
10 India Liquid Crystal Display Lcd Digital Signage Market - Competitive Landscape |
10.1 India Liquid Crystal Display Lcd Digital Signage Market Revenue Share, By Companies, 2024 |
10.2 India Liquid Crystal Display Lcd Digital Signage Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |