| Product Code: ETC7546907 | Publication Date: Sep 2024 | Product Type: Market Research Report | ||
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India location-based advertising market demonstrated strong growth with a CAGR of 17.4% from 2020 to 2024. However, there was a notable decline in growth rate from 2023 to 2024 at -41.7%, indicating a significant slowdown in the market momentum towards the end of the period.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Location-based Advertising Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Location-based Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 India Location-based Advertising Market - Industry Life Cycle |
3.4 India Location-based Advertising Market - Porter's Five Forces |
3.5 India Location-based Advertising Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 India Location-based Advertising Market Revenues & Volume Share, By Promotion Type, 2021 & 2031F |
3.7 India Location-based Advertising Market Revenues & Volume Share, By Advertisement Type, 2021 & 2031F |
3.8 India Location-based Advertising Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 India Location-based Advertising Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 India Location-based Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in India leading to a larger audience for location-based advertising. |
4.2.2 Growing adoption of mobile apps and services that rely on location data. |
4.2.3 Rising demand for personalized and targeted advertising among Indian consumers. |
4.3 Market Restraints |
4.3.1 Privacy concerns and regulations related to the collection and use of location data. |
4.3.2 Competition from other forms of digital advertising such as social media and search engine marketing. |
5 India Location-based Advertising Market Trends |
6 India Location-based Advertising Market, By Types |
6.1 India Location-based Advertising Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 India Location-based Advertising Market Revenues & Volume, By Component, 2021- 2031F |
6.1.3 India Location-based Advertising Market Revenues & Volume, By Geofencing, 2021- 2031F |
6.1.4 India Location-based Advertising Market Revenues & Volume, By Geotargeting, 2021- 2031F |
6.1.5 India Location-based Advertising Market Revenues & Volume, By Beacon Advertising, 2021- 2031F |
6.1.6 India Location-based Advertising Market Revenues & Volume, By Geoconquesting, 2021- 2031F |
6.2 India Location-based Advertising Market, By Promotion Type |
6.2.1 Overview and Analysis |
6.2.2 India Location-based Advertising Market Revenues & Volume, By Banner Display/Pop-ups Promotions, 2021- 2031F |
6.2.3 India Location-based Advertising Market Revenues & Volume, By Video Promotion, 2021- 2031F |
6.2.4 India Location-based Advertising Market Revenues & Volume, By Search Result Promotion, 2021- 2031F |
6.2.5 India Location-based Advertising Market Revenues & Volume, By E-Mail and Messages, 2021- 2031F |
6.2.6 India Location-based Advertising Market Revenues & Volume, By Social Media Content Promotion, 2021- 2031F |
6.2.7 India Location-based Advertising Market Revenues & Volume, By Voice Calling Promotion, 2021- 2031F |
6.3 India Location-based Advertising Market, By Advertisement Type |
6.3.1 Overview and Analysis |
6.3.2 India Location-based Advertising Market Revenues & Volume, By Push Advertising, 2021- 2031F |
6.3.3 India Location-based Advertising Market Revenues & Volume, By Pull Advertising, 2021- 2031F |
6.4 India Location-based Advertising Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Location-based Advertising Market Revenues & Volume, By Retail Outlets, 2021- 2031F |
6.4.3 India Location-based Advertising Market Revenues & Volume, By Public Spaces, 2021- 2031F |
6.4.4 India Location-based Advertising Market Revenues & Volume, By Airports, 2021- 2031F |
6.4.5 India Location-based Advertising Market Revenues & Volume, By Others, 2021- 2031F |
6.5 India Location-based Advertising Market, By Industry Vertical |
6.5.1 Overview and Analysis |
6.5.2 India Location-based Advertising Market Revenues & Volume, By Retail, 2021- 2031F |
6.5.3 India Location-based Advertising Market Revenues & Volume, By Hospitality, 2021- 2031F |
6.5.4 India Location-based Advertising Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.5.5 India Location-based Advertising Market Revenues & Volume, By BFSI, 2021- 2031F |
6.5.6 India Location-based Advertising Market Revenues & Volume, By Education, 2021- 2031F |
6.5.7 India Location-based Advertising Market Revenues & Volume, By Technology & Media, 2021- 2031F |
6.5.8 India Location-based Advertising Market Revenues & Volume, By Automotive, 2021- 2031F |
6.5.9 India Location-based Advertising Market Revenues & Volume, By Automotive, 2021- 2031F |
7 India Location-based Advertising Market Import-Export Trade Statistics |
7.1 India Location-based Advertising Market Export to Major Countries |
7.2 India Location-based Advertising Market Imports from Major Countries |
8 India Location-based Advertising Market Key Performance Indicators |
8.1 Click-through rates (CTR) on location-based ad campaigns. |
8.2 Return on investment (ROI) of location-based advertising initiatives. |
8.3 Engagement metrics such as time spent on location-targeted content. |
8.4 Adoption rates of location-based advertising technology by businesses in India. |
8.5 Customer satisfaction scores related to the relevance and accuracy of location-based ads. |
9 India Location-based Advertising Market - Opportunity Assessment |
9.1 India Location-based Advertising Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 India Location-based Advertising Market Opportunity Assessment, By Promotion Type, 2021 & 2031F |
9.3 India Location-based Advertising Market Opportunity Assessment, By Advertisement Type, 2021 & 2031F |
9.4 India Location-based Advertising Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 India Location-based Advertising Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 India Location-based Advertising Market - Competitive Landscape |
10.1 India Location-based Advertising Market Revenue Share, By Companies, 2024 |
10.2 India Location-based Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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