Product Code: ETC7546963 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India low GI rice market import shipments experienced robust growth with a notable CAGR from 2020 to 2024. However, there was a slight decline in growth momentum between 2023 and 2024. Overall, the market exhibited a strong expansion trend with some stabilization towards the end of the period.
The India Low GI Rice Market is witnessing a steady growth trajectory as consumers increasingly prioritize health and wellness. Low Glycemic Index (GI) rice varieties are gaining popularity due to their slower digestion and absorption rates, which help in better blood sugar management and sustained energy levels. The market is driven by the rising prevalence of lifestyle-related diseases such as diabetes and obesity, prompting a shift towards healthier food options. Key players in the market are focusing on product innovation, marketing strategies emphasizing health benefits, and expanding distribution channels to capitalize on the growing demand for low GI rice. Government initiatives promoting healthy eating habits and increasing consumer awareness about the benefits of low GI foods are also contributing to the market`s growth.
The India Low GI rice market is currently experiencing a surge in demand due to the growing health consciousness among consumers. Low GI rice, which has a slower impact on blood sugar levels, is gaining popularity among health-conscious individuals, diabetics, and weight-watchers. This trend is driven by the increasing prevalence of lifestyle diseases and the desire for healthier food options. Manufacturers and retailers have been quick to capitalize on this trend by offering a variety of low GI rice products in the market. Opportunities for growth in this market lie in product innovation, marketing strategies targeting health-conscious consumers, and expanding distribution channels to reach a wider audience. As the demand for healthier food options continues to rise, the India Low GI rice market is poised for further growth and development.
In the India Low GI Rice Market, one of the key challenges faced is the lack of awareness among consumers regarding the benefits of low glycemic index rice compared to traditional rice varieties. This makes it difficult for companies to effectively market and promote their low GI rice products to a wider audience. Additionally, the higher cost of low GI rice compared to regular rice varieties can be a barrier for price-sensitive consumers, further hindering market growth. Distribution and availability issues also pose a challenge, as low GI rice products may not be readily accessible in all regions of India. Overcoming these challenges will require targeted educational campaigns to raise awareness, competitive pricing strategies, and improving distribution networks to reach a larger consumer base.
The India Low GI Rice Market is primarily driven by the increasing health consciousness among consumers, leading to a growing demand for healthier food options. Low GI rice, which has a lower glycemic index compared to traditional rice varieties, is becoming popular among individuals looking to manage their blood sugar levels and overall health. Additionally, rising prevalence of lifestyle diseases such as diabetes and obesity is prompting consumers to seek out low GI rice as a better dietary option. Government initiatives promoting healthy eating habits and the availability of a variety of low GI rice products in the market are further fueling the growth of this segment. Overall, the shift towards healthier eating habits and the awareness of the benefits of low GI foods are key drivers propelling the India Low GI Rice Market.
The Indian government has taken various initiatives to promote the Low GI (Glycemic Index) rice market in the country. In 2019, the government launched the `Low GI Rice Initiative` under the National Agricultural Development Scheme to encourage farmers to cultivate low GI rice varieties. Additionally, the government has provided subsidies and incentives to farmers for the production of low GI rice to address the growing concerns of diabetes and obesity in the country. Furthermore, the Food Safety and Standards Authority of India (FSSAI) has set regulations for labeling and certification of low GI rice products to ensure transparency and quality for consumers. These policies aim to support the growth of the Low GI rice market in India and promote healthier food choices among the population.
The future outlook for the India Low GI Rice Market appears promising, driven by the increasing consumer awareness regarding the health benefits of low glycemic index foods. With a growing emphasis on healthy eating habits and lifestyle choices, there is a rising demand for low GI rice as a healthier alternative to traditional rice varieties. Additionally, the government`s initiatives to promote health and wellness, coupled with the expanding health-conscious consumer base, are expected to further fuel the market growth. Market players are likely to focus on product innovation, marketing strategies, and distribution channels to capitalize on this trend, creating opportunities for growth and expansion in the India Low GI Rice Market in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Low GI Rice Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Low GI Rice Market Revenues & Volume, 2021 & 2031F |
3.3 India Low GI Rice Market - Industry Life Cycle |
3.4 India Low GI Rice Market - Porter's Five Forces |
3.5 India Low GI Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Low GI Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and demand for healthier food options in India |
4.2.2 Rising prevalence of lifestyle diseases such as diabetes and obesity, driving the demand for low GI rice |
4.2.3 Government initiatives promoting healthy eating habits and sustainable agriculture practices |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding among consumers about the benefits of low GI rice |
4.3.2 Price sensitivity among consumers, as low GI rice may be perceived as more expensive compared to regular rice |
4.3.3 Challenges in distribution and availability of low GI rice in remote or rural areas |
5 India Low GI Rice Market Trends |
6 India Low GI Rice Market, By Types |
6.1 India Low GI Rice Market, By Distribution Channel |
6.1.1 Overview and Analysis |
6.1.2 India Low GI Rice Market Revenues & Volume, By Distribution Channel, 2021- 2031F |
6.1.3 India Low GI Rice Market Revenues & Volume, By Hypermarket & Supermarket, 2021- 2031F |
6.1.4 India Low GI Rice Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.1.5 India Low GI Rice Market Revenues & Volume, By Others, 2021- 2031F |
7 India Low GI Rice Market Import-Export Trade Statistics |
7.1 India Low GI Rice Market Export to Major Countries |
7.2 India Low GI Rice Market Imports from Major Countries |
8 India Low GI Rice Market Key Performance Indicators |
8.1 Consumer awareness and perception of low GI rice benefits |
8.2 Adoption rate of low GI rice among health-conscious consumers |
8.3 Number of government policies and programs promoting the consumption of low GI rice |
9 India Low GI Rice Market - Opportunity Assessment |
9.1 India Low GI Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Low GI Rice Market - Competitive Landscape |
10.1 India Low GI Rice Market Revenue Share, By Companies, 2024 |
10.2 India Low GI Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |