| Product Code: ETC7547052 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, India continues to see a strong demand for luxury vinyl tile floor coverings with top import sources including China, Vietnam, Metropolitan France, Sweden, and the USA. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive compound annual growth rate (CAGR) of 12.73% from 2020 to 2024 reflects sustained expansion. Despite a slight growth rate slowdown from 2023 to 2024 at 0.07%, the overall trend showcases a thriving market for luxury vinyl tile floor coverings in India driven by imports from key international suppliers.

The India Luxury Vinyl Tile (LVT) floor covering market is experiencing significant growth driven by factors such as increasing urbanization, rising disposable incomes, and a growing emphasis on aesthetics in interior design. LVT is gaining popularity due to its durability, water resistance, easy maintenance, and cost-effectiveness compared to traditional flooring options. The market is witnessing a shift towards higher demand for luxury and premium LVT products as consumers seek to enhance the visual appeal of their living spaces. Key players in the Indian LVT market are focusing on product innovation, expanding distribution networks, and offering customizable solutions to cater to the diverse preferences of consumers. The market is expected to continue its upward trajectory with the increasing focus on home renovation and commercial construction projects in the country.
The India Luxury Vinyl Tile (LVT) floor covering market is experiencing significant growth due to increasing urbanization, rising disposable incomes, and a growing focus on interior design aesthetics. Key trends include the shift towards eco-friendly and sustainable LVT products, the rising popularity of wood-look and stone-look designs, and the adoption of innovative installation technologies such as click-lock systems. Opportunities in the market lie in expanding product offerings to cater to diverse consumer preferences, leveraging digital marketing strategies to reach a wider audience, and collaborating with interior designers and architects to showcase the versatility of LVT flooring in residential and commercial spaces. As the demand for premium and low-maintenance flooring solutions continues to rise, companies in the India LVT floor covering market have the opportunity to capitalize on these trends by offering high-quality products and engaging in strategic partnerships.
In the India Luxury Vinyl Tile (LVT) floor covering market, several challenges are faced. Firstly, the presence of a large unorganized sector offering cheaper alternatives poses a threat to the market share of established brands. Secondly, the lack of awareness and education among consumers regarding the benefits and durability of LVT flooring inhibits its adoption in residential and commercial spaces. Additionally, fluctuations in raw material prices and exchange rates impact the cost structure of manufacturers, leading to pricing challenges. Furthermore, the need for skilled installation professionals and after-sales service providers presents a hurdle in ensuring customer satisfaction and product longevity. Overall, navigating these challenges requires strategic marketing efforts, quality assurance measures, and partnerships to drive growth in the India LVT floor covering market.
The India Luxury Vinyl Tile (LVT) Floor Covering Market is primarily driven by factors such as increasing urbanization, rising disposable income, and a growing focus on aesthetics and interior décor. Consumers are increasingly looking for affordable yet stylish flooring options that offer durability and easy maintenance, making LVT a popular choice. Additionally, the rapid expansion of the construction and real estate sectors in India is fueling the demand for high-quality flooring solutions, further boosting the growth of the LVT market. The versatility of LVT in terms of design options, durability, and cost-effectiveness compared to traditional flooring materials like hardwood or stone is also contributing to its increasing adoption among residential and commercial customers in the country.
The Indian government has implemented various policies related to the Luxury Vinyl Tile (LVT) Floor Covering Market to promote domestic manufacturing and boost economic growth. Some key policies include the implementation of Goods and Services Tax (GST) to streamline the taxation system, the Make in India initiative to encourage local production, the National Skill Development Mission to enhance workforce capabilities, and the Foreign Trade Policy to facilitate international trade. Additionally, the government has introduced schemes such as the Production Linked Incentive (PLI) scheme to incentivize manufacturers in the flooring industry. These policies aim to create a conducive environment for the growth of the LVT market in India, attract investments, and increase competitiveness in the global market.
The India Luxury Vinyl Tile (LVT) floor covering market is poised for significant growth in the coming years due to factors such as increasing disposable income, urbanization, and evolving consumer preferences for aesthetically pleasing yet cost-effective flooring options. The demand for LVT flooring is expected to rise as consumers seek durable, low-maintenance, and stylish alternatives to traditional flooring materials. Additionally, the growing real estate sector and rising renovation activities in residential and commercial spaces are projected to drive the market further. As manufacturers focus on innovation, customization, and environmentally friendly product offerings, the India LVT market is likely to expand, offering ample opportunities for market players to capitalize on the growing demand for high-quality and visually appealing floor coverings.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Luxury Vinyl Tile Floor Covering Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Luxury Vinyl Tile Floor Covering Market Revenues & Volume, 2021 & 2031F |
3.3 India Luxury Vinyl Tile Floor Covering Market - Industry Life Cycle |
3.4 India Luxury Vinyl Tile Floor Covering Market - Porter's Five Forces |
3.5 India Luxury Vinyl Tile Floor Covering Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Luxury Vinyl Tile Floor Covering Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 India Luxury Vinyl Tile Floor Covering Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing urbanization and rapid industrialization in India leading to increased construction activities and demand for high-quality flooring solutions. |
4.2.2 Rising disposable income and changing consumer preferences towards modern and aesthetically pleasing interior decor. |
4.2.3 Technological advancements in the manufacturing processes of luxury vinyl tile floor coverings, leading to improved product quality and durability. |
4.3 Market Restraints |
4.3.1 High initial installation costs compared to traditional flooring options, which may deter price-sensitive consumers. |
4.3.2 Limited awareness and penetration of luxury vinyl tile floor coverings in tier 2 and tier 3 cities in India. |
4.3.3 Competition from other flooring alternatives such as hardwood, ceramic tiles, and laminates, which may hinder market growth. |
5 India Luxury Vinyl Tile Floor Covering Market Trends |
6 India Luxury Vinyl Tile Floor Covering Market, By Types |
6.1 India Luxury Vinyl Tile Floor Covering Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Luxury Vinyl Tile Floor Covering Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Luxury Vinyl Tile Floor Covering Market Revenues & Volume, By Rigid, 2021- 2031F |
6.1.4 India Luxury Vinyl Tile Floor Covering Market Revenues & Volume, By Flexible, 2021- 2031F |
6.2 India Luxury Vinyl Tile Floor Covering Market, By End Use |
6.2.1 Overview and Analysis |
6.2.2 India Luxury Vinyl Tile Floor Covering Market Revenues & Volume, By Residential, 2021- 2031F |
6.2.3 India Luxury Vinyl Tile Floor Covering Market Revenues & Volume, By Commercial, 2021- 2031F |
7 India Luxury Vinyl Tile Floor Covering Market Import-Export Trade Statistics |
7.1 India Luxury Vinyl Tile Floor Covering Market Export to Major Countries |
7.2 India Luxury Vinyl Tile Floor Covering Market Imports from Major Countries |
8 India Luxury Vinyl Tile Floor Covering Market Key Performance Indicators |
8.1 Average installation time for luxury vinyl tile floor coverings, indicating efficiency and ease of installation. |
8.2 Number of new residential and commercial construction projects opting for luxury vinyl tile floor coverings, reflecting market acceptance and adoption. |
8.3 Customer satisfaction ratings and feedback on the performance and durability of luxury vinyl tile floor coverings, influencing repeat purchases and brand loyalty. |
9 India Luxury Vinyl Tile Floor Covering Market - Opportunity Assessment |
9.1 India Luxury Vinyl Tile Floor Covering Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Luxury Vinyl Tile Floor Covering Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 India Luxury Vinyl Tile Floor Covering Market - Competitive Landscape |
10.1 India Luxury Vinyl Tile Floor Covering Market Revenue Share, By Companies, 2024 |
10.2 India Luxury Vinyl Tile Floor Covering Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |