| Product Code: ETC7547232 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India mannequin market import shipments witnessed robust growth with a CAGR of 14.0% from 2020 to 2024. However, there was a significant decline in growth momentum between 2023 and 2024, with a negative growth rate of -87.2%. This indicates a rapid deceleration in market expansion towards the end of the period.
The India Mannequin Market is experiencing growth driven by the expanding retail sector, increasing demand for visual merchandising, and the rise of e-commerce platforms. Mannequins are being utilized not only by clothing stores but also by industries such as jewelry, accessories, and home decor. The market is witnessing a shift towards more realistic and customizable mannequins to cater to diverse consumer preferences. Additionally, the growing focus on sustainability and ethical production practices is influencing manufacturers to develop eco-friendly mannequins. With the rapid urbanization and changing consumer lifestyles in India, the demand for innovative and aesthetically pleasing mannequins is expected to continue rising, presenting opportunities for market players to introduce new designs and materials to meet evolving industry needs.
The India mannequin market is experiencing significant growth driven by the expanding retail sector, increasing demand for visual merchandising, and the rise of online shopping platforms. Retailers are increasingly recognizing the importance of using mannequins to showcase their products effectively and attract customers. With the growing influence of social media and e-commerce, there is a higher emphasis on creating visually appealing displays to capture consumer attention. Additionally, the fashion industry`s focus on inclusivity and diversity is driving the demand for mannequins that represent a wide range of body types and ethnicities. As a result, there is a growing trend towards customizable and eco-friendly mannequins to meet the evolving needs of the market while also addressing sustainability concerns.
In the India Mannequin Market, some key challenges include the lack of standardization in sizes and measurements, making it difficult for retailers to choose the right mannequins for their target customers. Additionally, the high cost of quality mannequins imported from international markets poses a barrier for small and medium-sized businesses looking to invest in visually appealing displays. Limited access to advanced technology and materials for manufacturing mannequins also hinders innovation and design diversity in the market. Finally, the traditional mindset prevalent in certain regions may lead to resistance towards adopting modern mannequins, impacting the overall demand and acceptance of these products in the Indian retail industry. Addressing these challenges will be crucial for the growth and development of the India Mannequin Market.
The India mannequin market presents several investment opportunities driven by the growth of the retail industry, increasing demand for visual merchandising, and the rise of e-commerce. Investing in high-quality, customizable mannequins that cater to diverse body types and ethnicities could be lucrative, considering the growing focus on inclusivity and representation in the fashion industry. Additionally, there is a potential for investment in technologically advanced mannequins equipped with features like virtual fitting and interactive displays to enhance the shopping experience. Collaborating with retail chains, fashion designers, and online retailers to provide innovative mannequin solutions could also be a strategic investment opportunity in the evolving Indian market.
In India, the Mannequin Market is largely unregulated, with no specific government policies targeting this industry. However, businesses operating in the market are subject to general regulations related to safety, labor laws, and taxation. The government has been focusing on promoting the retail sector, which indirectly benefits the mannequin market by increasing demand from retailers. Additionally, the government`s initiatives to boost domestic manufacturing and promote small and medium enterprises are expected to have a positive impact on the mannequin market by supporting local manufacturers. Overall, while there are no specific policies tailored for the mannequin market in India, various government initiatives and regulations influence the industry`s operations and growth.
The India Mannequin Market is expected to witness steady growth in the coming years, driven by the expanding retail sector, increasing adoption of visual merchandising techniques, and the growing demand for personalized shopping experiences. The rise of e-commerce platforms and the establishment of new physical retail outlets are also expected to boost the demand for mannequins across various industries such as fashion, apparel, and cosmetics. Additionally, the increasing focus on sustainability and eco-friendly practices is likely to drive the demand for recyclable and biodegradable mannequins in the market. With the evolving consumer preferences and the need for innovative marketing strategies, the India Mannequin Market is poised for growth and opportunities for manufacturers and retailers to cater to the changing dynamics of the retail industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Mannequin Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Mannequin Market Revenues & Volume, 2021 & 2031F |
3.3 India Mannequin Market - Industry Life Cycle |
3.4 India Mannequin Market - Porter's Five Forces |
3.5 India Mannequin Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 India Mannequin Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 India Mannequin Market Revenues & Volume Share, By End-user, 2021 & 2031F |
4 India Mannequin Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth of retail sector in India, leading to increased demand for mannequins |
4.2.2 Rising adoption of visual merchandising techniques by retailers |
4.2.3 Expansion of e-commerce industry in India, driving the need for virtual mannequins |
4.2.4 Increasing focus on enhancing customer shopping experience |
4.2.5 Growing fashion industry and demand for showcasing latest trends in store displays |
4.3 Market Restraints |
4.3.1 High initial investment required for purchasing/manufacturing mannequins |
4.3.2 Limited availability of skilled manpower for maintenance and handling of mannequins |
4.3.3 Fluctuating raw material prices affecting manufacturing costs |
4.3.4 Lack of standardized sizing leading to challenges in displaying clothing effectively |
4.3.5 Competition from substitute technologies like virtual reality and augmented reality in retail displays |
5 India Mannequin Market Trends |
6 India Mannequin Market, By Types |
6.1 India Mannequin Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 India Mannequin Market Revenues & Volume, By Material, 2021- 2031F |
6.1.3 India Mannequin Market Revenues & Volume, By Fiberglass, 2021- 2031F |
6.1.4 India Mannequin Market Revenues & Volume, By Plastic, 2021- 2031F |
6.2 India Mannequin Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 India Mannequin Market Revenues & Volume, By Women, 2021- 2031F |
6.2.3 India Mannequin Market Revenues & Volume, By Men, 2021- 2031F |
6.2.4 India Mannequin Market Revenues & Volume, By Infant & Toddlers, 2021- 2031F |
6.3 India Mannequin Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 India Mannequin Market Revenues & Volume, By Retailers, 2021- 2031F |
6.3.3 India Mannequin Market Revenues & Volume, By Fashion Designers and Boutiques, 2021- 2031F |
6.3.4 India Mannequin Market Revenues & Volume, By Beauticians, 2021- 2031F |
6.3.5 India Mannequin Market Revenues & Volume, By Hair Professionals, 2021- 2031F |
6.3.6 India Mannequin Market Revenues & Volume, By Cosmetologists, 2021- 2031F |
7 India Mannequin Market Import-Export Trade Statistics |
7.1 India Mannequin Market Export to Major Countries |
7.2 India Mannequin Market Imports from Major Countries |
8 India Mannequin Market Key Performance Indicators |
8.1 Footfall conversion rate in stores utilizing mannequins for display |
8.2 Percentage increase in online sales for e-commerce platforms implementing virtual mannequins |
8.3 Number of retailers adopting visual merchandising techniques with mannequins |
8.4 Customer satisfaction scores related to store displays featuring mannequins |
8.5 Growth in demand for customizable and specialty mannequins for niche markets |
9 India Mannequin Market - Opportunity Assessment |
9.1 India Mannequin Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 India Mannequin Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 India Mannequin Market Opportunity Assessment, By End-user, 2021 & 2031F |
10 India Mannequin Market - Competitive Landscape |
10.1 India Mannequin Market Revenue Share, By Companies, 2024 |
10.2 India Mannequin Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |