Product Code: ETC4401985 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Mobile Analytics in India is crucial for businesses with a significant mobile presence. It involves tracking and analyzing user interactions with mobile apps and websites. This data is valuable for optimizing user experiences, improving app performance, and enhancing mobile marketing efforts.
The India mobile analytics market is experiencing robust growth due to the exponential rise in smartphone usage and mobile app development. With the widespread availability of affordable smartphones and the expansion of mobile internet infrastructure, the India population is increasingly relying on mobile apps for various services, from shopping and banking to entertainment and social networking. This trend has created a massive demand for mobile analytics solutions. Mobile analytics tools help businesses gain insights into user behavior, app performance, and customer preferences, enabling them to enhance user experiences and tailor their services. In a competitive market like India, businesses are leveraging mobile analytics to gain a competitive edge and drive customer engagement, ultimately boosting revenue.
In the India mobile analytics market, challenges stem from the rapidly changing landscape of mobile technology. With frequent updates to operating systems and mobile apps, tracking and analyzing user behavior can be complex. Privacy concerns and the need for user consent make data collection and analysis more challenging. Moreover, the diverse range of devices and network conditions across India requires robust testing and data collection strategies. Monetization and finding the right balance between user experience and ad revenue pose additional challenges.
The COVID-19 pandemic had a significant impact on the India Mobile Analytics market. With increased reliance on mobile devices for remote work and online activities, the demand for mobile analytics solutions surged.
The India Mobile Analytics market is driven by key players like Google Analytics, Adobe Analytics, and Mixpanel, which offer comprehensive mobile analytics solutions. These tools enable app developers and marketers in India to understand user behavior, optimize mobile applications, and enhance user experiences, supporting the growth of the mobile app ecosystem in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Mobile Analytics Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Mobile Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 India Mobile Analytics Market - Industry Life Cycle |
3.4 India Mobile Analytics Market - Porter's Five Forces |
3.5 India Mobile Analytics Market Revenues & Volume Share, By Type , 2021 & 2031F |
3.6 India Mobile Analytics Market Revenues & Volume Share, By Deployment Models, 2021 & 2031F |
3.7 India Mobile Analytics Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 India Mobile Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in India |
4.2.2 Growth of mobile app usage and development |
4.2.3 Rising demand for data-driven insights for business decision-making |
4.3 Market Restraints |
4.3.1 Data privacy and security concerns |
4.3.2 Lack of awareness and understanding about mobile analytics |
4.3.3 Integration challenges with existing systems and platforms |
5 India Mobile Analytics Market Trends |
6 India Mobile Analytics Market, By Types |
6.1 India Mobile Analytics Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Mobile Analytics Market Revenues & Volume, By Type , 2021-2031F |
6.1.3 India Mobile Analytics Market Revenues & Volume, By Mobile advertisement and marketing analytics, 2021-2031F |
6.1.4 India Mobile Analytics Market Revenues & Volume, By In-app behavioral analytics, 2021-2031F |
6.1.5 India Mobile Analytics Market Revenues & Volume, By Application performance analytics, 2021-2031F |
6.1.6 India Mobile Analytics Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Mobile Analytics Market, By Deployment Models |
6.2.1 Overview and Analysis |
6.2.2 India Mobile Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.2.3 India Mobile Analytics Market Revenues & Volume, By On-premise, 2021-2031F |
6.3 India Mobile Analytics Market, By Verticals |
6.3.1 Overview and Analysis |
6.3.2 India Mobile Analytics Market Revenues & Volume, By Banking, Financial services, and Insurance (BFSI), 2021-2031F |
6.3.3 India Mobile Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.3.4 India Mobile Analytics Market Revenues & Volume, By Transportation and Logistics, 2021-2031F |
6.3.5 India Mobile Analytics Market Revenues & Volume, By Retail and e-Commerce, 2021-2031F |
6.3.6 India Mobile Analytics Market Revenues & Volume, By Telecommunication and IT, 2021-2031F |
6.3.7 India Mobile Analytics Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.8 India Mobile Analytics Market Revenues & Volume, By Healthcare and life science, 2021-2031F |
6.3.9 India Mobile Analytics Market Revenues & Volume, By Healthcare and life science, 2021-2031F |
7 India Mobile Analytics Market Import-Export Trade Statistics |
7.1 India Mobile Analytics Market Export to Major Countries |
7.2 India Mobile Analytics Market Imports from Major Countries |
8 India Mobile Analytics Market Key Performance Indicators |
8.1 Average session duration of mobile apps |
8.2 Number of active users engaging with analytics reports |
8.3 Percentage increase in adoption of mobile analytics tools by businesses |
8.4 Rate of customer retention and engagement through data-driven strategies |
8.5 Average revenue per user attributed to mobile analytics insights |
9 India Mobile Analytics Market - Opportunity Assessment |
9.1 India Mobile Analytics Market Opportunity Assessment, By Type , 2021 & 2031F |
9.2 India Mobile Analytics Market Opportunity Assessment, By Deployment Models, 2021 & 2031F |
9.3 India Mobile Analytics Market Opportunity Assessment, By Verticals, 2021 & 2031F |
10 India Mobile Analytics Market - Competitive Landscape |
10.1 India Mobile Analytics Market Revenue Share, By Companies, 2024 |
10.2 India Mobile Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |