Product Code: ETC7548435 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The music market in India is a dynamic and rapidly growing industry, fueled by increasing internet penetration, smartphone usage, and digital streaming platforms. With a diverse population comprising of a large young demographic, India offers a lucrative market for both domestic and international music artists. Bollywood music continues to dominate the industry, but there is also a rising demand for independent and regional music. Major players in the market include music streaming platforms like Gaana, JioSaavn, and Spotify, as well as traditional music labels and artists. Concerts, music festivals, and brand partnerships are also key drivers of revenue in the Indian music market. Overall, the industry is evolving with technological advancements and changing consumer preferences, presenting opportunities for growth and innovation.
The India music market is experiencing a surge in digital streaming platforms, with increasing internet penetration and smartphone usage driving growth in music consumption. Non-film music genres such as indie, pop, and regional music are gaining popularity, offering opportunities for independent artists to reach a wider audience. Live music events and music festivals are also on the rise, attracting a young and enthusiastic demographic. Brands are increasingly collaborating with musicians for promotional activities, creating new revenue streams for artists. Furthermore, the growing trend of music licensing and synchronization in advertising, films, and web series is providing additional avenues for artists to monetize their music. Overall, the India music market is dynamic and evolving, offering diverse opportunities for artists, platforms, and brands to capitalize on the changing landscape.
The India music market faces several challenges, including piracy and copyright infringement issues, lack of efficient royalty collection systems, and the dominance of film music over independent artists and genres. Piracy remains a significant threat to the industry, with illegal downloads and streaming platforms impacting revenue streams for musicians and record labels. Additionally, the absence of robust royalty collection mechanisms makes it difficult for artists to receive fair compensation for their work. The overwhelming popularity of Bollywood music often overshadows independent artists and non-film genres, making it challenging for them to gain recognition and reach a wider audience. Despite the growing digital music consumption in India, addressing these challenges is crucial to fostering a more sustainable and diverse music market in the country.
The India music market is primarily driven by factors such as the rapid growth of digital music streaming platforms, increasing smartphone penetration, and the rising popularity of live music events and concerts. The availability of affordable data plans and the preference for online music streaming services among the younger population have also contributed to the market`s expansion. Additionally, the diverse music culture in India, with a wide range of regional and Bollywood music genres, attracts a large and varied audience, further fuelling the market growth. Partnerships between music streaming platforms and telecom operators, as well as the growing trend of music collaborations and remixes, are also key drivers shaping the India music market landscape.
The Indian music market is influenced by various government policies aimed at promoting cultural heritage and supporting the music industry. The Copyright Act of 1957 governs intellectual property rights in music, ensuring that creators are protected and compensated for their work. The Ministry of Information and Broadcasting regulates radio broadcasting, with guidelines to promote Indian music and ensure a certain percentage of airtime is dedicated to local artists. Additionally, the Ministry of Culture provides funding and support for music festivals, events, and institutions to preserve and promote traditional Indian music. Overall, these policies play a crucial role in shaping the Indian music market by fostering creativity, preserving cultural heritage, and supporting the growth of the industry.
The India music market is poised for significant growth in the coming years, driven by factors such as the increasing penetration of smartphones and digital streaming platforms, a growing young population with disposable income, and the rise of independent music artists and regional music content. The adoption of music streaming services is expected to continue to rise, leading to a shift from physical music sales to digital formats. Additionally, the popularity of live music events and music festivals is on the rise in India, providing new revenue streams for artists and music companies. With the ongoing digital transformation and the diverse musical landscape in India, the music market is expected to expand further and offer ample opportunities for both established players and emerging talents.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Music Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Music Market Revenues & Volume, 2021 & 2031F |
3.3 India Music Market - Industry Life Cycle |
3.4 India Music Market - Porter's Five Forces |
3.5 India Music Market Revenues & Volume Share, By Format, 2021 & 2031F |
4 India Music Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Music Market Trends |
6 India Music Market, By Types |
6.1 India Music Market, By Format |
6.1.1 Overview and Analysis |
6.1.2 India Music Market Revenues & Volume, By Format, 2021- 2031F |
6.1.3 India Music Market Revenues & Volume, By Streaming, 2021- 2031F |
6.1.4 India Music Market Revenues & Volume, By Digital (except streaming), 2021- 2031F |
6.1.5 India Music Market Revenues & Volume, By Physical Products, 2021- 2031F |
6.1.6 India Music Market Revenues & Volume, By Performance Rights, 2021- 2031F |
6.1.7 India Music Market Revenues & Volume, By Synchronization Revenues, 2021- 2031F |
7 India Music Market Import-Export Trade Statistics |
7.1 India Music Market Export to Major Countries |
7.2 India Music Market Imports from Major Countries |
8 India Music Market Key Performance Indicators |
9 India Music Market - Opportunity Assessment |
9.1 India Music Market Opportunity Assessment, By Format, 2021 & 2031F |
10 India Music Market - Competitive Landscape |
10.1 India Music Market Revenue Share, By Companies, 2024 |
10.2 India Music Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |