Product Code: ETC254244 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India nail care products market import shipments demonstrated steady growth with a CAGR of 7.8% from 2020 to 2024. However, there was a slight slowdown in growth momentum between 2023 and 2024, with a decrease of 0.5%. Overall, the market expanded consistently but showed a minor deceleration in the most recent period.
The India nail care products market is a significant segment of the beauty and personal care industry. Nail care products include nail polishes, nail enamels, nail treatments, and nail care accessories. The market is driven by factors such as the growing fashion consciousness, the influence of social media and beauty trends, and the rise of nail art and creative nail designs. The demand for long-lasting and chip-resistant nail polishes also contributes to the market`s growth. Manufacturers in this market focus on offering a variety of nail care products with diverse color options and formulations to cater to the preferences of consumers and nail professionals.
The India nail care products market is driven by several factors. Firstly, the growing beauty and personal care industry in the country leads to increased demand for nail care products as part of grooming and self-care routines. Nail care products, such as nail polishes, nail extensions, and nail treatments, are popular among consumers of all age groups. Secondly, the influence of social media, beauty influencers, and nail art trends contributes to the market`s expansion, as consumers seek to experiment with nail designs and styles. Moreover, the availability of a wide range of nail care products in various colors, finishes, and formulations drives consumer preferences and market growth.
The India nail care products market faces challenges that influence its growth and consumer adoption. One significant challenge is the presence of a wide range of counterfeit and substandard nail care products in the market, which can lead to consumer safety concerns and damage the reputation of genuine brands. Manufacturers of nail care products need to invest in robust quality control measures and educate consumers about the risks of using counterfeit products. Additionally, the impact of the Covid-19 pandemic on the beauty and personal care industry has influenced consumer behavior and preferences, with shifts in spending patterns and increased emphasis on hygiene and self-care practices. Adapting to changing consumer needs and preferences is crucial for staying relevant in the market. Moreover, the availability of home remedies and DIY nail care solutions can pose challenges for branded nail care products. Offering unique formulations, professional-grade ingredients, and appealing packaging can help position branded nail care products as preferred choices for consumers. The market also faces challenges related to environmental sustainability, with increasing demands for eco-friendly and cruelty-free nail care options. Embracing sustainable practices and ingredients can help brands align with consumer values and drive loyalty in the market.
The nail care products market faced challenges due to salon closures and restrictions on non-essential businesses. However, the rise in DIY beauty treatments at home boosted the sales of nail care products, such as nail polishes, nail art kits, and cuticle oils.
The India nail care products market is served by companies specializing in beauty and personal care products. Some prominent players include Lakm? Lever Pvt. Ltd., Colorbar Cosmetics Pvt. Ltd., Nykaa E-Retail Pvt. Ltd., and Elle 18 (Hindustan Unilever Limited). These companies offer a variety of nail care products, including nail polishes, nail accessories, and nail treatments. Their focus on trendy colors, long-lasting formulas, and customer preferences has positioned them as key players in the India market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Nail Care Products Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Nail Care Products Market Revenues & Volume, 2021 & 2031F |
3.3 India Nail Care Products Market - Industry Life Cycle |
3.4 India Nail Care Products Market - Porter's Five Forces |
3.5 India Nail Care Products Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Nail Care Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Nail Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income levels in India leading to higher spending on personal care products, including nail care products. |
4.2.2 Growing awareness about nail health and hygiene among Indian consumers. |
4.2.3 Influence of social media platforms and beauty influencers promoting nail care trends and products in India. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit and low-quality nail care products impacting consumer trust and market growth. |
4.3.2 Limited availability of specialized nail care products in certain regions of India. |
4.3.3 Price sensitivity among price-conscious consumers hindering adoption of premium nail care products. |
5 India Nail Care Products Market Trends |
6 India Nail Care Products Market, By Types |
6.1 India Nail Care Products Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Nail Care Products Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 India Nail Care Products Market Revenues & Volume, By Nail Polish, 2021-2031F |
6.1.4 India Nail Care Products Market Revenues & Volume, By Nail Accessories And Implements, 2021-2031F |
6.1.5 India Nail Care Products Market Revenues & Volume, By Nail Strengtheners, 2021-2031F |
6.1.6 India Nail Care Products Market Revenues & Volume, By Nail Polish Removers, 2021-2031F |
6.1.7 India Nail Care Products Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Nail Care Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Nail Care Products Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 India Nail Care Products Market Revenues & Volume, By Online, 2021-2031F |
7 India Nail Care Products Market Import-Export Trade Statistics |
7.1 India Nail Care Products Market Export to Major Countries |
7.2 India Nail Care Products Market Imports from Major Countries |
8 India Nail Care Products Market Key Performance Indicators |
8.1 Number of nail salons and nail spas opening in key cities across India. |
8.2 Growth in online search volumes for nail care products and related keywords in India. |
8.3 Number of collaborations between Indian beauty influencers and nail care brands for product promotions. |
9 India Nail Care Products Market - Opportunity Assessment |
9.1 India Nail Care Products Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Nail Care Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Nail Care Products Market - Competitive Landscape |
10.1 India Nail Care Products Market Revenue Share, By Companies, 2024 |
10.2 India Nail Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |