| Product Code: ETC7548991 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s non-basmati rice import market saw a significant increase in concentration in 2024, with top exporters being Thailand, India, Italy, Vietnam, and USA. The high Herfindahl-Hirschman Index (HHI) indicates a very concentrated market. The impressive compound annual growth rate (CAGR) of 18.67% from 2020 to 2024 demonstrates strong demand. Additionally, the growth rate of 4.47% from 2023 to 2024 highlights continued expansion. This data suggests a dynamic and competitive landscape for non-basmati rice imports into India.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Non-Basmati Rice Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Non-Basmati Rice Market Revenues & Volume, 2021 & 2031F |
3.3 India Non-Basmati Rice Market - Industry Life Cycle |
3.4 India Non-Basmati Rice Market - Porter's Five Forces |
3.5 India Non-Basmati Rice Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Non-Basmati Rice Market Revenues & Volume Share, By Kernel Size, 2021 & 2031F |
3.7 India Non-Basmati Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Non-Basmati Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing population and urbanization leading to higher demand for non-basmati rice. |
4.2.2 Government initiatives to promote agriculture and increase rice production. |
4.2.3 Growing health consciousness and preference for healthier food choices driving demand for non-basmati rice. |
4.3 Market Restraints |
4.3.1 Fluctuating weather conditions impacting rice production and supply. |
4.3.2 Price volatility in the agricultural market affecting the pricing of non-basmati rice. |
4.3.3 Competition from other staple food alternatives like wheat, millets, and quinoa. |
5 India Non-Basmati Rice Market Trends |
6 India Non-Basmati Rice Market, By Types |
6.1 India Non-Basmati Rice Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Non-Basmati Rice Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Non-Basmati Rice Market Revenues & Volume, By Brown Rice, 2021- 2031F |
6.1.4 India Non-Basmati Rice Market Revenues & Volume, By White Rice, 2021- 2031F |
6.2 India Non-Basmati Rice Market, By Kernel Size |
6.2.1 Overview and Analysis |
6.2.2 India Non-Basmati Rice Market Revenues & Volume, By Long Grain Rice, 2021- 2031F |
6.2.3 India Non-Basmati Rice Market Revenues & Volume, By Medium Grain Rice, 2021- 2031F |
6.2.4 India Non-Basmati Rice Market Revenues & Volume, By Short Grain Rice, 2021- 2031F |
6.3 India Non-Basmati Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Non-Basmati Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.3.3 India Non-Basmati Rice Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.3.4 India Non-Basmati Rice Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.3.5 India Non-Basmati Rice Market Revenues & Volume, By Other, 2021- 2031F |
7 India Non-Basmati Rice Market Import-Export Trade Statistics |
7.1 India Non-Basmati Rice Market Export to Major Countries |
7.2 India Non-Basmati Rice Market Imports from Major Countries |
8 India Non-Basmati Rice Market Key Performance Indicators |
8.1 Average yield per hectare of non-basmati rice. |
8.2 Adoption rate of modern agricultural practices in non-basmati rice cultivation. |
8.3 Percentage of non-basmati rice exports compared to total rice exports. |
8.4 Consumer awareness and perception of non-basmati rice as a healthy food option. |
9 India Non-Basmati Rice Market - Opportunity Assessment |
9.1 India Non-Basmati Rice Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Non-Basmati Rice Market Opportunity Assessment, By Kernel Size, 2021 & 2031F |
9.3 India Non-Basmati Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Non-Basmati Rice Market - Competitive Landscape |
10.1 India Non-Basmati Rice Market Revenue Share, By Companies, 2024 |
10.2 India Non-Basmati Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here