| Product Code: ETC254304 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s non-durable goods import shipments witnessed a significant rise in 2024, with Thailand, Saudi Arabia, UAE, China, and the USA emerging as the top exporting countries. The market concentration, as measured by the HHI, remained high from the previous year, indicating a competitive landscape. The impressive compound annual growth rate (CAGR) of 40.19% from 2020 to 2024 reflects a robust import market, while the growth rate of 28.36% in 2024 alone demonstrates continued momentum in the sector. This data underscores the strong demand for non-durable goods in India and the country`s reliance on these key exporting nations.

The India nondurable goods market includes various consumer goods that have a short shelf life and are consumed relatively quickly. Nondurable goods include items such as food and beverages, toiletries, and household products. The market is driven by factors such as population growth, rising disposable income, and changing consumer preferences. The demand for convenience and ready-to-eat food products, personal care items, and household consumables contributes to the growth of the nondurable goods market in India. Manufacturers in this market focus on product innovation and packaging to meet the evolving needs of consumers and enhance brand loyalty.
The India nondurable goods market encompasses various fast-moving consumer goods (FMCG) products. The market is driven by factors such as the large population base and rising disposable incomes, which contribute to increased consumer spending on nondurable items like food products, beverages, personal care products, and household cleaning items. Additionally, the growth of modern retail formats and e-commerce platforms has enhanced the accessibility and availability of nondurable goods, driving market expansion. The changing lifestyle patterns, urbanization, and the influence of global brands also impact the demand for nondurable goods in India.
The India nondurable goods market faces challenges that influence its growth and market dynamics. One significant challenge is the impact of inflation and fluctuating raw material prices on manufacturing costs. Manufacturers of nondurable goods, such as food products, toiletries, and household items, need to manage production costs and pricing to remain competitive in the market. Additionally, the competition from unbranded and local products can pose challenges for branded nondurable goods manufacturers. Building brand loyalty and offering unique value propositions are essential for staying ahead of the competition. Moreover, the reliance on traditional retail channels and informal distribution networks can impact the accessibility and distribution reach of branded nondurable goods. Strengthening distribution networks and embracing e-commerce and online sales channels can help reach a broader consumer base. The market also faces challenges related to consumer trust and safety concerns, with a growing demand for authentic and high-quality nondurable goods. Ensuring product quality, safety, and compliance with regulatory standards is crucial for building trust and loyalty among consumers.
The non-durable goods market witnessed shifts in consumer preferences and purchasing patterns during the pandemic. There was an increased focus on essential items, such as personal care products, packaged food, and home cleaning supplies, while discretionary purchases experienced a slowdown.
The India nondurable goods market includes a wide range of consumer products and is served by various manufacturers and suppliers. Some key players in this sector include ITC Limited, Hindustan Unilever Limited, Procter & Gamble Home Products Pvt. Ltd., and Nestl? India Limited. These companies offer a diverse portfolio of nondurable goods, including personal care products, packaged foods, beverages, and household essentials. Their focus on product quality, brand reputation, and consumer loyalty has made them key players in the nondurable goods market in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Nondurable Goods Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Nondurable Goods Market Revenues & Volume, 2021 & 2031F |
3.3 India Nondurable Goods Market - Industry Life Cycle |
3.4 India Nondurable Goods Market - Porter's Five Forces |
3.5 India Nondurable Goods Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Nondurable Goods Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 India Nondurable Goods Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in India |
4.2.2 Growing urbanization leading to higher demand for convenience products |
4.2.3 Shift towards healthier and organic products in the market |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Intense competition from both domestic and international brands |
4.3.3 Regulatory challenges related to food safety and labeling requirements |
5 India Nondurable Goods Market Trends |
6 India Nondurable Goods Market, By Types |
6.1 India Nondurable Goods Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Nondurable Goods Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Nondurable Goods Market Revenues & Volume, By Food, 2021-2031F |
6.1.4 India Nondurable Goods Market Revenues & Volume, By Drinks, 2021-2031F |
6.1.5 India Nondurable Goods Market Revenues & Volume, By Medication, 2021-2031F |
6.1.6 India Nondurable Goods Market Revenues & Volume, By Cleaning Supplies, 2021-2031F |
6.1.7 India Nondurable Goods Market Revenues & Volume, By Cosmetics, 2021-2031F |
6.1.8 India Nondurable Goods Market Revenues & Volume, By Office Supplies, 2021-2031F |
6.1.9 India Nondurable Goods Market Revenues & Volume, By Cigarettes And Tobacco, 2021-2031F |
6.1.10 India Nondurable Goods Market Revenues & Volume, By Cigarettes And Tobacco, 2021-2031F |
6.2 India Nondurable Goods Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 India Nondurable Goods Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 India Nondurable Goods Market Revenues & Volume, By Online, 2021-2031F |
7 India Nondurable Goods Market Import-Export Trade Statistics |
7.1 India Nondurable Goods Market Export to Major Countries |
7.2 India Nondurable Goods Market Imports from Major Countries |
8 India Nondurable Goods Market Key Performance Indicators |
8.1 Consumer sentiment index towards non-durable goods |
8.2 Household expenditure on non-durable goods |
8.3 Adoption rate of e-commerce platforms for purchasing non-durable goods |
9 India Nondurable Goods Market - Opportunity Assessment |
9.1 India Nondurable Goods Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Nondurable Goods Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 India Nondurable Goods Market - Competitive Landscape |
10.1 India Nondurable Goods Market Revenue Share, By Companies, 2024 |
10.2 India Nondurable Goods Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |