Product Code: ETC7549458 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India on the go healthy snacks market import shipments experienced a significant decline over the period of 2020-2024, as indicated by a negative CAGR of -15.0%. The growth rate between 2023 and 2024 further plummeted by -26.8%, reflecting a continued downward trend with decreasing momentum. The market has notably slowed down and struggled to maintain stability during this period.
The India On the Go Healthy Snacks Market is witnessing significant growth driven by changing consumer preferences towards healthier snacking options, increased awareness about health and wellness, and a rise in disposable incomes. With a growing young population seeking convenient and nutritious snacks, the market is seeing a surge in demand for products such as protein bars, fruit and nut mixes, roasted chickpeas, and multigrain chips. Key players in the industry are focusing on product innovation, packaging advancements, and expanding distribution channels to cater to the evolving needs of consumers. Additionally, the trend of clean labeling, organic ingredients, and gluten-free options is gaining traction, further boosting the market`s growth prospects. The increasing adoption of online retail platforms for purchasing snacks is also contributing to the market expansion.
The India On the Go Healthy Snacks Market is witnessing several key trends. Firstly, there is a growing demand for convenient and portable snack options that cater to the busy lifestyles of consumers. This has led to an increase in the availability of single-serve and portion-controlled healthy snacks such as nuts, seeds, and dried fruits. Secondly, there is a rising preference for snacks that are not only nutritious but also innovative and flavorful, driving companies to introduce unique and exotic snack options. Additionally, there is a growing awareness about the importance of natural and organic ingredients, leading to a surge in products that are free from artificial additives and preservatives. Lastly, the e-commerce boom in India has made it easier for consumers to access a wide variety of healthy snack options, further driving growth in the market.
The India On the Go Healthy Snacks Market faces several challenges including fierce competition from established players, limited consumer awareness and understanding of healthy snack options, distribution challenges in reaching remote areas, and price sensitivity among consumers. Additionally, ensuring consistent quality and taste while using natural ingredients can be a challenge for manufacturers. The market also grapples with regulatory hurdles related to labeling and packaging requirements for health claims. Despite the growing trend towards healthier snacking options in India, convincing consumers to switch from traditional snacks to healthier alternatives remains a significant challenge. Overall, addressing these challenges will require innovative marketing strategies, product differentiation, improved distribution networks, and continued education on the benefits of healthy snacking.
The India On the Go Healthy Snacks Market presents a promising investment opportunity due to the increasing consumer demand for convenient and nutritious snack options. With a growing awareness of health and wellness, there is a rising trend towards healthier snacking choices among the Indian population. Investors can explore opportunities in innovative product development, such as plant-based snacks, protein bars, and organic options, to cater to this evolving market segment. Additionally, investing in distribution channels, such as online platforms and vending machines, can help reach a wider consumer base. Collaborating with local suppliers and manufacturers to ensure high-quality ingredients and sustainable practices can also differentiate a brand in this competitive market. Overall, the India On the Go Healthy Snacks Market offers a dynamic landscape for investors seeking to capitalize on the burgeoning health-conscious consumer trend.
The Indian government has been actively promoting healthy eating habits through various policies and initiatives which are impacting the on-the-go healthy snacks market. For instance, the Food Safety and Standards Authority of India (FSSAI) has introduced regulations to ensure the quality and safety of food products, including snacks. Additionally, the government has launched campaigns such as "Eat Right India" to raise awareness about the importance of consuming nutritious snacks. Furthermore, initiatives like the National Health Policy 2017 emphasize the promotion of healthy food choices. These policies are driving manufacturers and retailers in the Indian on-the-go healthy snacks market to offer a wider range of nutritious options to cater to the increasing demand for healthier snack alternatives among consumers.
The future outlook for the India On the Go Healthy Snacks Market appears promising, driven by the increasing health consciousness among consumers, rising disposable income levels, and a growing trend towards convenience foods. With a shift towards healthier eating habits and a preference for on-the-go snacking options, the demand for nutritious and portable snacks is expected to rise. Market players are likely to innovate and introduce new product offerings to cater to this demand, including options such as protein bars, nut mixes, and dried fruit snacks. Additionally, the expanding e-commerce landscape in India is anticipated to further boost market growth by providing consumers with easy access to a variety of healthy snack options. Overall, the India On the Go Healthy Snacks Market is poised for steady growth in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India On the Go Healthy Snacks Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India On the Go Healthy Snacks Market Revenues & Volume, 2021 & 2031F |
3.3 India On the Go Healthy Snacks Market - Industry Life Cycle |
3.4 India On the Go Healthy Snacks Market - Porter's Five Forces |
3.5 India On the Go Healthy Snacks Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India On the Go Healthy Snacks Market Revenues & Volume Share, By Nutritional Content, 2021 & 2031F |
3.7 India On the Go Healthy Snacks Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 India On the Go Healthy Snacks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India On the Go Healthy Snacks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and focus on wellness among Indian consumers |
4.2.2 Busy lifestyles and growing demand for convenient, on-the-go snack options |
4.2.3 Rising disposable income and changing consumer preferences towards healthier snack alternatives |
4.3 Market Restraints |
4.3.1 Price sensitivity and affordability concerns of healthy snack products |
4.3.2 Limited availability and accessibility of on-the-go healthy snack options in certain regions |
4.3.3 Competition from traditional snack products and unhealthy alternatives |
5 India On the Go Healthy Snacks Market Trends |
6 India On the Go Healthy Snacks Market, By Types |
6.1 India On the Go Healthy Snacks Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India On the Go Healthy Snacks Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 India On the Go Healthy Snacks Market Revenues & Volume, By Cereal and Granola Bar, 2021- 2031F |
6.1.4 India On the Go Healthy Snacks Market Revenues & Volume, By Nuts/Seed Snacks, 2021- 2031F |
6.1.5 India On the Go Healthy Snacks Market Revenues & Volume, By Biscuits and Cookies, 2021- 2031F |
6.1.6 India On the Go Healthy Snacks Market Revenues & Volume, By Dried Fruits, 2021- 2031F |
6.1.7 India On the Go Healthy Snacks Market Revenues & Volume, By Meat Snacks, 2021- 2031F |
6.1.8 India On the Go Healthy Snacks Market Revenues & Volume, By Healthy Beverages, 2021- 2031F |
6.2 India On the Go Healthy Snacks Market, By Nutritional Content |
6.2.1 Overview and Analysis |
6.2.2 India On the Go Healthy Snacks Market Revenues & Volume, By Gluten-Free, 2021- 2031F |
6.2.3 India On the Go Healthy Snacks Market Revenues & Volume, By Low-Fat, 2021- 2031F |
6.2.4 India On the Go Healthy Snacks Market Revenues & Volume, By Sugar-Free, 2021- 2031F |
6.2.5 India On the Go Healthy Snacks Market Revenues & Volume, By Others, 2021- 2031F |
6.3 India On the Go Healthy Snacks Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 India On the Go Healthy Snacks Market Revenues & Volume, By Boxes, 2021- 2031F |
6.3.3 India On the Go Healthy Snacks Market Revenues & Volume, By Pouches, 2021- 2031F |
6.3.4 India On the Go Healthy Snacks Market Revenues & Volume, By Wraps, 2021- 2031F |
6.3.5 India On the Go Healthy Snacks Market Revenues & Volume, By Others, 2021- 2031F |
6.4 India On the Go Healthy Snacks Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 India On the Go Healthy Snacks Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.4.3 India On the Go Healthy Snacks Market Revenues & Volume, By Speciality Stores, 2021- 2031F |
6.4.4 India On the Go Healthy Snacks Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.4.5 India On the Go Healthy Snacks Market Revenues & Volume, By Online, 2021- 2031F |
6.4.6 India On the Go Healthy Snacks Market Revenues & Volume, By Others, 2021- 2031F |
7 India On the Go Healthy Snacks Market Import-Export Trade Statistics |
7.1 India On the Go Healthy Snacks Market Export to Major Countries |
7.2 India On the Go Healthy Snacks Market Imports from Major Countries |
8 India On the Go Healthy Snacks Market Key Performance Indicators |
8.1 Percentage increase in the number of health-conscious consumers in India |
8.2 Growth in the number of retail outlets and online platforms offering on-the-go healthy snack options |
8.3 Increase in the adoption rate of innovative packaging and product formats for healthy snacks |
9 India On the Go Healthy Snacks Market - Opportunity Assessment |
9.1 India On the Go Healthy Snacks Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India On the Go Healthy Snacks Market Opportunity Assessment, By Nutritional Content, 2021 & 2031F |
9.3 India On the Go Healthy Snacks Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 India On the Go Healthy Snacks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India On the Go Healthy Snacks Market - Competitive Landscape |
10.1 India On the Go Healthy Snacks Market Revenue Share, By Companies, 2024 |
10.2 India On the Go Healthy Snacks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |