Product Code: ETC299904 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India packaged chicken market is witnessing significant growth due to changing consumer preferences, urbanization, and the rise of modern retail channels. Packaged chicken products, such as frozen chicken, chicken sausages, and ready-to-eat chicken snacks, offer convenience and easy storage, attracting consumers with busy lifestyles. The market is also driven by the increasing demand for protein-rich and processed food products. Additionally, the growth of the foodservice industry, including restaurants and fast-food chains, is fueling the demand for packaged chicken products in India.
The India packaged chicken market is witnessing significant growth as consumer preferences shift towards convenient and hygienic meat products. Packaged chicken offers consumers ready-to-cook and ready-to-eat solutions that are convenient and safe to consume. This market`s growth is driven by factors such as the rise of urbanization and busy lifestyles, which have increased the demand for processed and easily accessible food products. Additionally, the expansion of modern retail and e-commerce channels has made packaged chicken products more widely available to consumers. As food safety and quality assurance become crucial considerations for consumers, manufacturers are focusing on providing high-quality packaged chicken offerings to meet the market`s growing demand.
The India packaged chicken market faces challenges that need to be addressed for sustained growth and consumer trust. One of the primary challenges is ensuring food safety and quality in packaged chicken products. As consumers become more health-conscious and concerned about foodborne illnesses, manufacturers and suppliers need to adhere to strict hygiene and safety standards throughout the supply chain. Moreover, the increasing competition in the packaged meat industry poses a challenge for market players to differentiate their products based on quality, taste, and value proposition. Companies need to invest in branding and marketing efforts to build consumer trust and loyalty. Additionally, the logistical challenges in maintaining the cold chain for packaged chicken products may impact product freshness and shelf life. Companies need to implement efficient distribution and storage systems to ensure that packaged chicken reaches consumers in optimal condition.
The India packaged chicken market is experiencing significant growth as consumer preferences shift towards convenient and hygienic meat products. The demand for ready-to-cook and ready-to-eat chicken products, growth in urbanization and busy lifestyles, and the adoption of modern retail and e-commerce channels for meat sales drive the market`s expansion. The development of innovative packaging solutions, such as modified atmosphere packaging (MAP) and vacuum packaging, and the focus on food safety and quality assurance contribute to the market`s outlook. Key players in this market are expected to provide a diverse range of packaged chicken products, efficient distribution networks, and adherence to hygiene and quality standards to cater to the changing consumer demands.
The India packaged chicken market is witnessing significant growth, driven by the increasing preference for convenient and hygienic food products. Key players in this market include Venky`s (India) Limited, Godrej Tyson Foods Limited, and Suguna Foods Private Limited, who are major players in the packaged chicken industry. These companies offer a wide range of packaged chicken products, including raw and processed chicken, catering to the diverse consumer demand.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Packaged Chicken Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Packaged Chicken Market Revenues & Volume, 2021 & 2031F |
3.3 India Packaged Chicken Market - Industry Life Cycle |
3.4 India Packaged Chicken Market - Porter's Five Forces |
3.5 India Packaged Chicken Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Packaged Chicken Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Packaged Chicken Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 India Packaged Chicken Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing lifestyles leading to higher demand for convenient food options. |
4.2.2 Growing awareness about food safety and hygiene among consumers. |
4.2.3 Rising disposable incomes and changing dietary preferences towards protein-rich foods. |
4.2.4 Expansion of organized retail and e-commerce channels for distribution of packaged chicken products. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers, particularly in lower-income segments. |
4.3.2 Regulatory challenges and compliance requirements in the food processing industry. |
4.3.3 Competition from unorganized sector and local butcher shops. |
4.3.4 Fluctuations in raw material prices and supply chain disruptions. |
5 India Packaged Chicken Market Trends |
6 India Packaged Chicken Market, By Types |
6.1 India Packaged Chicken Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Packaged Chicken Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Packaged Chicken Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.4 India Packaged Chicken Market Revenues & Volume, By Frozen, 2021-2031F |
6.2 India Packaged Chicken Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Packaged Chicken Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 India Packaged Chicken Market Revenues & Volume, By Restaurants, 2021-2031F |
6.2.4 India Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Packaged Chicken Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 India Packaged Chicken Market Revenues & Volume, By Hypermarket & Supermarket, 2021-2031F |
6.3.3 India Packaged Chicken Market Revenues & Volume, By Convenience Store, 2021-2031F |
6.3.4 India Packaged Chicken Market Revenues & Volume, By Specialty Store, 2021-2031F |
6.3.5 India Packaged Chicken Market Revenues & Volume, By Online Store, 2021-2031F |
6.3.6 India Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
7 India Packaged Chicken Market Import-Export Trade Statistics |
7.1 India Packaged Chicken Market Export to Major Countries |
7.2 India Packaged Chicken Market Imports from Major Countries |
8 India Packaged Chicken Market Key Performance Indicators |
8.1 Consumer satisfaction scores related to product quality and freshness. |
8.2 Number of new product launches and innovations in the packaged chicken segment. |
8.3 Consumer surveys on brand awareness and perception of packaged chicken products. |
8.4 Percentage of repeat purchases and customer loyalty programs engagement. |
9 India Packaged Chicken Market - Opportunity Assessment |
9.1 India Packaged Chicken Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Packaged Chicken Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Packaged Chicken Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 India Packaged Chicken Market - Competitive Landscape |
10.1 India Packaged Chicken Market Revenue Share, By Companies, 2024 |
10.2 India Packaged Chicken Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |