Product Code: ETC13052622 | Publication Date: Apr 2025 | Product Type: Market Research Report | ||
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The India packaged milkshakes market import shipments experienced a significant decline with a CAGR of -20.7% from 2020 to 2024. The growth rate between 2023 and 2024 further contracted by -27.8%, indicating a continued downward trend and a substantial slowdown in market expansion.
The India packaged milkshakes market is experiencing significant growth driven by changing consumer preferences, urbanization, and the increasing demand for convenient and healthy beverages. Packaged milkshakes offer consumers a quick and ready-to-drink option that is not only tasty but also perceived as a healthier alternative to carbonated soft drinks. Key players in the market are focusing on product innovation, flavor variety, and attractive packaging to capture a larger share of the market. With the growing popularity of on-the-go consumption and the rising disposable income of consumers, the packaged milkshakes market in India is expected to continue its growth trajectory in the coming years, presenting opportunities for both domestic and international players to expand their presence in this segment.
The packaged milkshakes market in India is witnessing significant growth driven by increasing consumer demand for convenient and ready-to-drink beverages. Key trends in the market include the rising popularity of flavored and functional milkshakes, such as protein-enriched and vegan options, to cater to diverse consumer preferences. Brands are also focusing on innovative packaging designs and marketing strategies to attract younger consumers and tap into the growing urban population. Additionally, there is a noticeable shift towards healthier and natural ingredients in milkshakes, with a focus on reducing sugar content and incorporating organic ingredients. The market is becoming increasingly competitive with the entry of new players and the expansion of existing brands, leading to a wider variety of choices for consumers.
In the India packaged milkshakes market, some of the key challenges faced include intense competition from both domestic and international brands, ensuring quality and safety standards throughout the supply chain, fluctuating raw material costs, changing consumer preferences and demands for healthier or innovative products, distribution and logistics issues especially in rural areas, and the need for effective marketing strategies to stand out in a crowded market. Additionally, regulatory hurdles, such as obtaining necessary certifications and approvals, can also pose challenges for companies operating in the packaged milkshakes sector in India. Overall, navigating these challenges requires companies to stay agile, continuously innovate, build strong partnerships, and invest in building consumer trust and brand loyalty.
The India packaged milkshakes market presents promising investment opportunities due to the growing demand for convenient and ready-to-drink beverages among consumers. The market is witnessing a shift towards healthier and natural options, creating space for innovative and premium milkshake products. With a vast population of young consumers looking for on-the-go snacks and beverages, there is a significant market potential for flavored and functional milkshakes that cater to different taste preferences and dietary needs. Investing in product development to offer unique flavors, organic ingredients, and value-added nutrition could help companies tap into this growing segment. Additionally, leveraging digital marketing and distribution channels to reach a wider audience and building strong brand recognition will be key strategies for success in the competitive packaged milkshakes market in India.
The Indian government has several policies and regulations governing the packaged milkshakes market. The Food Safety and Standards Authority of India (FSSAI) sets guidelines for the production, packaging, labeling, and advertising of packaged milkshakes to ensure consumer safety and quality standards are met. Additionally, the government imposes taxes and duties on the import and export of packaged milkshakes to regulate the market and protect domestic producers. There are also regulations related to product pricing, marketing practices, and health claims made by manufacturers. The government aims to promote the growth of the packaged milkshakes market while safeguarding consumer interests and ensuring compliance with food safety standards.
The India packaged milkshakes market is expected to witness significant growth in the coming years due to the increasing demand for convenient and on-the-go beverages. Factors such as changing consumer lifestyles, rising disposable incomes, and growing awareness about the nutritional benefits of milkshakes are driving the market expansion. Additionally, the introduction of innovative flavors, attractive packaging, and aggressive marketing strategies by key players are further fueling market growth. With a large population of young consumers who are increasingly seeking indulgent and healthier beverage options, the packaged milkshakes market in India is poised for continuous growth and is likely to attract new entrants and investments in the near future. However, the market may face challenges related to competition, pricing pressures, and changing consumer preferences, necessitating continuous innovation and adaptation by market players to maintain their competitive edge.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Packaged Milkshakes Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Packaged Milkshakes Market Revenues & Volume, 2021 & 2031F |
3.3 India Packaged Milkshakes Market - Industry Life Cycle |
3.4 India Packaged Milkshakes Market - Porter's Five Forces |
3.5 India Packaged Milkshakes Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Packaged Milkshakes Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.7 India Packaged Milkshakes Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 India Packaged Milkshakes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Packaged Milkshakes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer inclination towards convenient and ready-to-drink beverages |
4.2.2 Rising disposable income leading to higher spending on premium packaged milkshakes |
4.2.3 Growing health consciousness among consumers driving demand for nutritious and functional beverages |
4.3 Market Restraints |
4.3.1 Price sensitivity among price-conscious consumers |
4.3.2 Competition from homemade or traditional milkshakes affecting market penetration |
4.3.3 Regulatory challenges related to food safety standards and labeling requirements |
5 India Packaged Milkshakes Market Trends |
6 India Packaged Milkshakes Market, By Types |
6.1 India Packaged Milkshakes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Packaged Milkshakes Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Packaged Milkshakes Market Revenues & Volume, By Dairy-Based, 2021 - 2031F |
6.1.4 India Packaged Milkshakes Market Revenues & Volume, By Plant-Based, 2021 - 2031F |
6.1.5 India Packaged Milkshakes Market Revenues & Volume, By Protein-Enriched, 2021 - 2031F |
6.1.6 India Packaged Milkshakes Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 India Packaged Milkshakes Market, By Flavor Type |
6.2.1 Overview and Analysis |
6.2.2 India Packaged Milkshakes Market Revenues & Volume, By Chocolate, 2021 - 2031F |
6.2.3 India Packaged Milkshakes Market Revenues & Volume, By Vanilla, 2021 - 2031F |
6.2.4 India Packaged Milkshakes Market Revenues & Volume, By Strawberry, 2021 - 2031F |
6.2.5 India Packaged Milkshakes Market Revenues & Volume, By Coffee, 2021 - 2031F |
6.3 India Packaged Milkshakes Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 India Packaged Milkshakes Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.3 India Packaged Milkshakes Market Revenues & Volume, By Cartons, 2021 - 2031F |
6.3.4 India Packaged Milkshakes Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.5 India Packaged Milkshakes Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.4 India Packaged Milkshakes Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 India Packaged Milkshakes Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 India Packaged Milkshakes Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.4.4 India Packaged Milkshakes Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.4.5 India Packaged Milkshakes Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
7 India Packaged Milkshakes Market Import-Export Trade Statistics |
7.1 India Packaged Milkshakes Market Export to Major Countries |
7.2 India Packaged Milkshakes Market Imports from Major Countries |
8 India Packaged Milkshakes Market Key Performance Indicators |
8.1 Consumer engagement metrics such as social media interactions, website visits, and online reviews |
8.2 Market penetration rate in tier 2 and tier 3 cities to gauge expansion opportunities |
8.3 Product innovation rate, measured by the number of new flavors or variants launched in a year |
9 India Packaged Milkshakes Market - Opportunity Assessment |
9.1 India Packaged Milkshakes Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Packaged Milkshakes Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.3 India Packaged Milkshakes Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 India Packaged Milkshakes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Packaged Milkshakes Market - Competitive Landscape |
10.1 India Packaged Milkshakes Market Revenue Share, By Companies, 2024 |
10.2 India Packaged Milkshakes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |