| Product Code: ETC7550150 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s packaged water import market saw significant growth in 2024, with top exporting countries including Metropolitan France, Bhutan, Netherlands, Italy, and UAE. The market exhibited high concentration with a high Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) from 2020 to 2024 was an impressive 45.77%, indicating a strong upward trend. Furthermore, the growth rate from 2023 to 2024 stood at 19.84%, underscoring the continued expansion and demand for imported packaged water in India.

The India packaged water market has been experiencing significant growth due to factors such as increasing health consciousness among consumers, a rise in disposable income, and the convenience of packaged water. The market is highly competitive with numerous local and international players offering a wide range of products including bottled water, flavored water, and functional water. Key players in the market focus on product innovation, branding, and distribution strategies to gain a competitive edge. The market is also influenced by factors such as changing consumer preferences, regulatory requirements, and sustainability concerns related to plastic packaging. Overall, the India packaged water market is poised for continued growth driven by urbanization, lifestyle changes, and increasing awareness about the importance of safe drinking water.
The India Packaged water market is witnessing significant growth due to increasing health consciousness, convenience, and growing urbanization. Consumers are opting for packaged water over tap water due to concerns about water quality and safety. The market is also benefiting from the rising demand for on-the-go hydration solutions, particularly in busy urban areas. Key trends include the introduction of innovative packaging formats such as eco-friendly bottles and pouches, as well as the emergence of flavored and functional water variants. Moreover, the expansion of distribution networks, e-commerce platforms, and marketing strategies are creating new opportunities for market players to reach a wider consumer base and drive sales. Overall, the India Packaged water market presents a promising landscape for growth and innovation.
In the India Packaged water market, some of the key challenges faced include intense competition among numerous brands leading to price wars and pressure on profit margins. Another challenge is the issue of water quality and safety concerns, as consumers are becoming more conscious about the source and purity of the packaged water they are consuming. Additionally, the high cost of packaging materials, transportation, and distribution in a geographically vast country like India poses logistical challenges for companies operating in this market. Furthermore, evolving consumer preferences towards more sustainable and eco-friendly packaging solutions present a challenge for companies to adapt and innovate to meet these changing demands while maintaining cost-effectiveness. Overall, companies in the India Packaged water market must navigate these challenges effectively to stay competitive and meet consumer expectations.
The India Packaged water market is primarily driven by factors such as increasing health consciousness among consumers, growing concerns regarding water contamination and the lack of access to clean drinking water in many parts of the country. Additionally, the convenience and portability of packaged water make it a popular choice for on-the-go hydration. The rise in disposable income levels and changing consumer lifestyles have also contributed to the market growth, as more people opt for ready-to-drink water options. Furthermore, the aggressive marketing strategies adopted by companies, innovative packaging solutions, and the expanding distribution networks have played a significant role in driving the demand for packaged water in India.
Government policies related to the India Packaged water Market include regulations set by the Food Safety and Standards Authority of India (FSSAI) to ensure the quality and safety of packaged drinking water. FSSAI has established standards for labeling, packaging, and testing of packaged water products to protect consumer health. Additionally, the Bureau of Indian Standards (BIS) has set guidelines for the quality and purity of packaged drinking water to maintain industry standards. The government also imposes regulations on licensing and compliance for packaged water manufacturers to ensure adherence to safety protocols and quality control measures. These policies aim to safeguard public health, promote consumer confidence, and regulate the growing packaged water market in India.
The India Packaged water market is expected to witness steady growth in the coming years due to increasing awareness about the importance of clean and safe drinking water. The rising population, urbanization, and changing lifestyle preferences are driving the demand for convenient and portable drinking water solutions. With a growing focus on health and hygiene, consumers are likely to continue opting for packaged water as a safe and reliable option. Additionally, the government`s initiatives to improve access to clean drinking water in rural areas and the growing trend of e-commerce platforms offering a wide range of packaged water choices are expected to further boost market growth. However, the market may face challenges related to sustainability concerns and increasing competition from alternative beverages. Overall, the India Packaged water market is poised for expansion in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Packaged water Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Packaged water Market Revenues & Volume, 2021 & 2031F |
3.3 India Packaged water Market - Industry Life Cycle |
3.4 India Packaged water Market - Porter's Five Forces |
3.5 India Packaged water Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 India Packaged water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about safe drinking water |
4.2.2 Growth in the urban population and changing lifestyles leading to higher demand for convenience products |
4.2.3 Rise in disposable income levels driving consumer spending on packaged water |
4.3 Market Restraints |
4.3.1 Concerns over environmental impact of plastic packaging leading to a shift towards sustainable alternatives |
4.3.2 Competition from other non-alcoholic beverages such as juices, energy drinks, and soft drinks |
5 India Packaged water Market Trends |
6 India Packaged water Market, By Types |
6.1 India Packaged water Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Packaged water Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 India Packaged water Market Revenues & Volume, By Still, 2021- 2031F |
6.1.4 India Packaged water Market Revenues & Volume, By Carbonated, 2021- 2031F |
6.1.5 India Packaged water Market Revenues & Volume, By Flavored, 2021- 2031F |
6.1.6 India Packaged water Market Revenues & Volume, By Functional, 2021- 2031F |
7 India Packaged water Market Import-Export Trade Statistics |
7.1 India Packaged water Market Export to Major Countries |
7.2 India Packaged water Market Imports from Major Countries |
8 India Packaged water Market Key Performance Indicators |
8.1 Consumer preference for eco-friendly packaging materials |
8.2 Adoption of advanced purification technologies in packaged water production |
8.3 Investment in marketing and branding strategies to create differentiation in a competitive market |
8.4 Consumer perception and trust towards packaged water brands |
8.5 Regulatory compliance and quality certifications for packaged water industry |
9 India Packaged water Market - Opportunity Assessment |
9.1 India Packaged water Market Opportunity Assessment, By Product, 2021 & 2031F |
10 India Packaged water Market - Competitive Landscape |
10.1 India Packaged water Market Revenue Share, By Companies, 2024 |
10.2 India Packaged water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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